November 13, 2024

Bringing sustainability data to life through storytelling with Debra Sobel

43 minutes

As the climate crisis worsens and social inequality escalates, legislation to monitor the sustainability efforts of organisations abounds.

But mandatory reporting is often undertaken by executives who don’t socialise their data in a way that helps internal stakeholders feel their employer is taking proactive steps to improve its impact.

In this episode, Jen, Dom and Cat chat with strategic communications consultant Debra Sobel to learn more about the vital role of internal communication in sustainability reporting.

Takeaways

Sustainability is shifting from aspiration to activation and transformation.

Companies must provide evidence for their sustainability claims to avoid greenwashing.

Internal communicators play a crucial role in translating sustainability strategies for employees.

Effective communication about sustainability requires digestible and engaging storytelling.

There is a need for consistency in language and alignment across leadership regarding sustainability.

Organisations must integrate sustainability into their overall communication strategy.

Data should be used to tell compelling stories about sustainability efforts.

Internal communicators should connect sustainability initiatives with organisational goals.

Leaders need tools and resources to effectively communicate sustainability strategies.

The return to growth narrative may conflict with sustainability goals. The reappointment of Trump may galvanise grassroots activism.

Younger generations feel they have little to lose, prompting activism.

Internal stakeholders must be included in sustainability discussions.

Sustainability should be integrated into business strategies, not treated separately.

The circular economy is essential for sustainable growth.

Internal communication must adapt to blurred organisational boundaries.

Communicators need to balance storytelling with data in sustainability efforts.

Sustainability communication requires cross-departmental collaboration.

Internal communicators should engage with sustainability teams proactively.

The future of internal communication hinges on sustainability integration.

About Debra Sobel – Strategic Communications Consultant

Debra is an experienced strategic communications strategist, with specialist knowledge in all things sustainability and purpose. Over 18 years in business she has partnered and consulted with national and multinational brands helping them navigate the purpose landscape, shape strategy and deliver clarity when it comes to stakeholder communications and embedding responsible business into culture. Debra is an ex-BBC prime TV producer / director who worked on programmes including Crimewatch, Watchdog and political and environmental documentaries.

LinkedIn: https://www.linkedin.com/in/debra-sobel-verity-london/

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By Institute of Internal Communication