In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Joe Stassi of Carlisle SynTec to discuss the future of roofing and the critical role technology, and the next generation, will play in it. As service, maintenance and innovation become central to contractor success, Joe shares advice on how to attract young, tech-savvy talent and position businesses for long-term growth. From embracing generational differences to advertising roofing as a rewarding, well-paying career, this conversation highlights how companies can evolve while staying true to the people-first culture that defines the industry.

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