Bringing the Enneagram to Groups

Short answer: Yes. You absolutely can. But making six figures and having a six-figure business are two very different things.

In this episode, you'll get the breakdown of some of the real math behind a $100K Enneagram business...from operating expenses and taxes to the number of workshops you may actually need to sell. You'll also hear why knowing the Enneagram, facilitating it well, and building a business around that work are three different skill sets.

This isn't meant to discourage you from building a profitable Enneagram business. It's meant to help you build one with your eyes open, realistic numbers, and a better plan.

Plus, a word of caution about income claims from certification and coaching programs, and why a good certification should make you a better practitioner, not promise you a particular financial outcome.

You Still Have to Build the Business...but you don't have to build the workshop from scratch.

Enneagram MBA Commercial License Kit: Slides • Facilitator Notes • Activities • Field Guide + More

Get Access -> https://www.enneagrammba.com/enneagram-facilitator-kit

If you want to bring the Enneagram into workplace teams, what kind of training or certification should you look for?

In this bonus episode of Bringing the Enneagram to Groups, you'll hear why Awareness to Action has become the Enneagram framework she recommends for coaches, facilitators, HR professionals, and leaders who want to use the Enneagram inside organizations.

After completing Levels 1, 2, and 3 plus Awareness to Action's Train-the-Trainer program, you'll hear about what made her go all-in on the framework at Enneagram MBA, from its workplace-tested approach and Instinctual Biases to its simplicity, credibility, and ongoing support for practitioners. 

You'll also hear who this certification is best suited for, who may want to explore a different approach, and how the Enneagram MBA Commercial License Kit can help bridge the gap between learning the Enneagram and actually building a workshop around it. 

Special offer: If you register for Awareness to Action Level 1, use code ATA300 to save $300 on the Enneagram MBA DIY Workshop Kit Commercial License.

***This episode is not sponsored by Awareness to Action, and Sarah does not currently receive an affiliate commission for recommending the certification.***

Sign up for Awareness to Action's September 21, 2026 Cohort: https://www.ataondemand.com/offers/9y3kLBfp/checkout

Missed the next cohort? Start here to learn about the ATA framework: https://the-awareness-to-action.captivate.fm/episode/the-instinctual-biases

⭐️⭐️⭐️⭐️⭐️ Are you willing to leave a review?

If so, please email [email protected] with a screenshot of the review and as a thank you, you'll get the Manager Prompt Pack ($47 value) to use in your own coaching and facilitating work. 

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Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

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Listen in to get more context around the 2-hour workshop below, along with ideas for extending the material into a meaningful half-day workshop experience. Use these as ideas for your own workshop or test out one new idea in your current presentation for groups and teams. 

A SAMPLE 2-HOUR WORKSHOP AGENDA:

3-WEEKS PRIOR:

• Enneagram MBA will send assessment codes and instructions 
• Team members will complete pre-workshop survey for Post-Workshop Manager Report

PART 1: 90-MIN - Learn

• 9 Types Overview with Strengths and Potential Struggles at Work 
• Audience participation throughout
• Check-in + Initial Team Map Review

PART 2: 30-MIN - Discuss

• Attendees will break out into type-specific groups 
• Key takeaway shares 
• Closing 

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Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit

⭐️⭐️⭐️⭐️⭐️ Are you willing to leave a review?

If so, please email [email protected] with a screenshot of the review and as a thank you, you'll get the Manager Prompt Pack ($47 value) to use in your own coaching and facilitating work.

*****

Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

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Use the questions inside this episode to support an upcoming workshop or group training experience.

When you listen to this episode, you'll get additional context for these 10 questions below, plus 3 bonus conversation topics to use with your group experiences.

1. What resonates with you most about your type?
2. What doesn’t resonate? 
3. What feels most true with tendencies around that type's work preferences and pet peeves?
4. What's a work style strength of this type you see show up for you?
5. What’s a strength you see in your teammate?
6. What does it look like for you to overuse your strengths?
7. Is there a specific situation where you might need to use one of the other strategies?
8. What specific quality of another type do you see as being more difficult to understand/work with? What makes that challenging? What can you do to navigate those challenges more productively? 
9. What synergies are possible? What challenges might come up?
10. What's one specific person or situation you can use this insight to better work with?

Catch the 3 bonus questions when you listen to the full episode!

*****

Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit

Are you willing to leave a review?

 If so, please email [email protected] with a screenshot of the review and as a thank you, you'll get the Manager Prompt Pack ($47 value) to use in your own coaching and facilitating work. 

*****

Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

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Pricing is one of the questions coaches ask about most and one of the things almost nobody shares real numbers on. 

In this episode, I'm sharing what I charge for my workshops now, and why, and considerations when it comes to session length, group size, and company size, plus how I handle travel fees and what to consider if you're just getting started.

In this episode:

• my real workshop numbers: what I charge by format, and why sharing actual figures beats vague "it depends" advice
• How price scales (and doesn't scale linearly) across 2-hour, half-day, and full-day sessions, plus follow-up/office-hours pricing
• Group size vs. company size, two different factors that affect what you charge
• Industry benchmarks to use as a loose reference point, not a hard rule
• Two ways to handle travel: a flat travel fee built into your quote vs. invoicing actual expenses afterward
• What to consider if you're just starting out; pricing for practice and testimonials without underpricing yourself long-term
• Key questions to ask yourself: What do you need to make? What's the actual impact of your workshop? Who are you serving, and what's their budget reality?

*****

Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit

Are you willing to leave a review?

 If so, please email [email protected] with a screenshot of the review and as a thank you, you'll get the Manager Prompt Pack ($47 value) to use in your own coaching and facilitating work. 

Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

*****

Every room has a few skeptics, and every so often, a truly disruptive attendee. 

In this episode, I'll share how I address resistance before it starts, why certain types tend to show up skeptical, and what to actually do when someone pushes back hard enough to affect the whole room.

In this episode:

• Why type Threes are often the most resistant in the room, and how to address it before it becomes a problem
• A simple icebreaker question that names the skepticism up front and lowers the room's guard
• Positioning the Enneagram as a "problem resolution framework" (a nod to Mario Sikora) so skeptics know it's optional, not mandatory
• Two real stories of truly disruptive attendees, what I did (not necessarily the best way, but a way for you to learn from and prepare with)
• How to read the room and know when it's time to shift from patient facilitator to a firmer, more commanding presence
• What to do when the group's leader steps in (or doesn't)

*****

Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit

Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

Just because you closed your laptop doesn't mean the workshop is actually over :) 

In this episode, we're talking about three things to do after every session to capture feedback, deliver ongoing value to your client, and turn a single workshop into repeat business, without being pushy.

In this episode:

• How to capture a post-workshop survey while energy is high, plus ways to boost response rates
• Why incentivizing feedback (mugs, books, giveaways) works and what to give based on your audience
• Turning good feedback into testimonials and using recurring themes to improve your presentation
• What goes into a post-workshop report for your host or leadership team, including an updated group map and analysis
• How to recommend meaningful next steps: Q&A follow-up sessions, implementation strategy sessions, individual typing, and more
• Why following up matters — and how to do it without feeling salesy

Books we recommend for a drawing: 

Enneagram in Love by Stephanie Barron Hall

What's Your Type? by Liz Carver and Josh Green

Enneagram and Parenting by Elizabeth Wagele

Additional book recommendations: https://www.enneagrammba.com/resources

Enneagram Coffee Mugs: https://www.enneagrammba.com/gifts

*****

Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit

Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

Alright! You've prepped, you've planned, and now you're in the room. 

In this episode, we're talking about what makes a workshop successful once it's underway: keeping content simple, building in real conversation, using a group map effectively, and managing the trickiest part of all (at least for me!)...time.

In this episode:

• The biggest mistake to avoid: trying to teach everything you know about the Enneagram in one session
• How to keep content simple enough that people walk away with real mastery, not overwhelm
• Framing your content for the specific audience in the room (teams, conferences, industry niches like educators)
• Why building in conversation throughout is where "the magic happens" and the exact questions to ask
• How to create and use a group map to spot clusters, gaps, and team dynamics
• Staying on time without losing the conversations that matter most
• When and how to bring in a co-presenter or room manager for larger groups

*****

Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit

Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

Great workshops don't start when you walk in the room; they start weeks before. 

In this episode, you'll hear about five things we do at Enneagram MBA before every workshop to walk in prepared, confident, and ready to customize the experience for any team or group. 

In this episode:

• Why a pre-workshop call with your host matters, even if you talked months ago at booking
• How a simple pre-workshop survey helps you spot themes and tailor your presentation
• Picking the right assessment for your group and how to frame it so people don't over-identify with their result
• A simple pre-workshop task to get participants talking and excited before you even show up
• Room setup considerations (classroom, round table, or U-shape) and how they change the way you move and present
• Tech needs, building access, and other logistics worth confirming ahead of time

*****

Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit

Build Your Signature Enneagram Presentation in a Weekend - Get Access Here

You don't need a marketing plan or a big "launch" to book your first workshop. All you need is to ask the people who already trust you. 

In this practical episode, I'm sharing the simplest path to getting your first few clients: reaching out to your existing network, trading a free or discounted session for honest feedback and a testimonial, and a few small moves that make it easy for people to refer you.

In this episode:

• Why your first 3 clients aren't about revenue... they're about reps and proof
• How to reach out to people you already know without it feeling like a pitch
• The simple "who else do you know" ask that leads to client 2 and 3
• A few extra tips for getting your first sessions booked with less frictio

*****

Ready to try facilitating your first workshop? 

The DIY Workshop Kit | Commercial License gives you the exact slide deck and session structures that I use in my own practice.

https://www.enneagrammba.com/enneagram-facilitator-kit