Let’s welcome Claude Silver to the 75th Entelechy Leadership Story!

Claude's official title at VaynerMedia for the past five years is Chief Heart Officer - and her job is to cultivate employees who bring their heart to their job and personal lives every single day.

Chief Heart Officer

Claude has been integral to shifting her workplace to adapt to the rising demand from younger generations to cultivate a workplace that truly cares about its employees. Her job description is to simply "...touch every single human... [in order to] infuse the agency with empathy." She is creatively pushing boundaries and breaking workplace norms to "[create] places where people come to feel loved, period."

The Whole Picture

For many years, companies instilled the "hustle" mentality in their employees. This standard of being overworked and not fulfilled in your job is exactly what Claude is trying to change as an Entelechy Leader.

The basis for her position at VaynerMedia is to see the entire picture - one that encompasses passion and joy in both work and personal life. The idea that employees should come to work with an energy and excitement every day permeates into all aspects of life.

While it is not easy to change the way companies hire, train, and ultimately fulfill employees, it is essential to lift up and encourage employees to better themselves in their work and home lives. These changes are leading to higher productivity and increased innovation. Leaders that are working with employees to focus on the whole human development process is the future of leadership.

Topics Discussed:

• 01:35 - Claude discusses the background of what a Chief Heart Officer is - and how this impacts leadership in business by doing what you love.
• 04:01 - What is the importance of bringing your heart to work? How does it impact the work culture, especially with younger generations in the workforce?
• 06:11 - Addressing how to put measurable policies in place to create “human intelligence” that cultivates the whole human to succeed in work and life.
• 09:13 - Building a new workplace culture is difficult, so finding ways to balance productivity, innovation, and emotional intelligence is key.
• 10:53 - Claude explains the intensive, unique onboarding experience for Vayner X - and the energy they look for in their employees.
• 13:58 - How a Holistic Wellness Wheel, life coaching, meditation, and other tools are utilized in VaynerMedia to support their employees - and how it increases productivity and innovation.
• 17:15 - Claude gives an overview of how she implements these tools in her work, leadership, and personal life.
• 19:18 - Trying to solve the world is impossible, but we can make progress and huge changes by trying to do everything we do with joy and love.
• 20:58 - What can people do to change the world with this type of leadership?
• 22:16 - Claude dives into her own growth process, and how she came to develop this mentality she is utilizing in all aspects of life.

Resources:

• Check out Claude Silver and her services here!
• Connect with Claude Linkedin.
• Follow Claude on Instagram.
• Visit Vayner X to learn more!

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