Supplement trends, such as the popularity of collagen, protein, and nootropics, often forecast shifts in food and beverage CPG trends by tracking consumer behavior. We welcome Darren Viscount, Senior Natural Living Category Manager/OTC Category Manager at Bristol Farms, to discuss these natural living trends and their impact on food and beverage products. We'll also learn what brands need to get on the shelf, succeed at Bristol Farms, and build lasting partnerships.