The British Beauty Council is committed to working with brands, influencers, experts and policymakers to continuously help improve the quality of skincare information consumers access, and to provide industry leading education. Via various initiatives, the organisation is dedicated to ensuring a sustained pipeline of talent to the sector, spotlighting the unique opportunities available in the industry, and enabling those within the workforce to develop their skills to raise the reputation of beauty.

As part of this work, the British Beauty Council has commissioned this report which examines the ever-changing beauty landscape and discusses the crucial role of accessible and digestible skincare education in fostering greater clarity, accuracy and informed decision-making among consumers. Focusing on responsible beauty, it outlines actionable guidelines and solutions for brands, influencers, platforms and consumers in order to collectively build a more informed and trustworthy online environment, helping consumers find the right beauty information for their needs.

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It’s easy to feel overwhelmed by skincare. With filters, fads and questionable hacks, this guide navigates beauty through the lens of social media and its endless pursuit of unattainable perfection.

A recent beauty report revealed that while Gen Z began experimenting with skincare at 13, Gen Alpha has eclipsed them by five years – starting at an average age of eight1. Yet very few are accessing information that is age-appropriate, accurate and trustworthy.

We’re dedicated to creating a safe beauty space that is defined by you. Beauty is for everyone, all faces, all ages. We want you to see real skin – unfiltered and un-photoshopped – and read advice that is reliable, empowering and grounded in facts.

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The personal care industry provides goods and services that households rely on every day, from basic toiletries through to luxury cosmetics and hairdressing and beauty services.

In 2019, the British Beauty Council and Oxford Economics launched the first comprehensive study of the value the personal care industry creates for the UK economy in terms of its contribution to GDP and the jobs it sustains. For the first time, this helped to establish an economic footprint of the industry, as it straddles several different official industry classifications.

This report by Oxford Economics and the British BeautyCouncil describes findings from a refresh of this research which has quantified how the industry’s economic impact has evolved since 2018. We also present analysis of the wider socioeconomic contribution that the industry makes through its support of employment opportunities for a diverse workforce. Lastly, we investigate the impact of various structural changes that the industry is faced with, and how these present both opportunities and challenges to businesses operating within the sector.

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The beauty industry has always been a space of creativity, innovation, and transformation. But as the industry continues to evolve, it is crucial that it reflects the diversity of the people it serves. The intent of ‘A Beauty Industry That Looks Like You’ has arisen from the many conversations and insights garnered from across the British Beauty Council’s Diversity Equity and Inclusion Committee, and prompted by the desire to inspire and activate those working in the ‘hidden corners’ of our multi-faceted communities across the UK, whilst also highlighting the personal experiences of professionals within the field.

Navigating the wide variety of career options in beauty can feel overwhelming, but this report brings a refreshing perspective to the pathways the industry presents. Through the voices of industry workers, we explore everything from product development to marketing, artistry, and retail. Together their stories help to highlight the importance of inclusivity, showing that success is not only possible but also thriving in a space that values diversity and innovation.

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