Today, August 3rd, is the 2nd anniversary of the horrific mass shooting in El Paso. We wanted to commemorate this event not by focusing on the terrible pain caused by an outsider, but instead by focusing on the vibrancy, determination and strength of El Paso and the surrounding border region. This is a region of Texas that few from beyond the State get to visit; it is after all as close to Los Angeles as it is to Houston. It is unique in many ways and we explore some of its strengths in today’s special episode.
In this episode of British Suits and Cowboy Boots, Richard talks to Jon Barela, CEO of the Borderplex Alliance, an economic development and policy advocacy organisation in the unique 3-state, 2-country region of El Paso, TX, Las Cruces, NM and Ciudad Juarez, MX. He talks about why the Borderplex region is a gateway of trade for the Americas and other parts of the world, why companies relocating to Texas should look beyond the I-35 corridor to this area, and why the Borderplex is advocating in DC for a UK-US Free Trade Agreement.
Jon explains why the region is perfectly positioned to take advantage of the new Space frontier, how this region embodies the shifting demographics of the US and the strong military link between this area and the UK. Jon also discusses how this resilient community has come back stronger from COVID 19 and the devastating 2019 El Paso mass shooting.
He reminisces about rooting for GB in the 1980 Olympics from a bar in Mexico, his dad’s original Rolling Stones LP and his love of James Bond. And finally, this tequila connoisseur teaches whisky loving Richard how to properly enjoy the quintessential Mexican drink.
A fascinating interview with a leader at the forefront of bringing jobs, investments and opportunity to this dynamic and diverse region.