Did you know that one of the meanings of the word "broadcast" is "to sow seed"? As Christians, we're to "broadcast" the Gospel message to all we meet -- even knowing not everyone will receive it. Sometimes we find fertile soil, and other times we hit dry ground. But in the same way that it takes a lot of work for a seed to produce a crop, when we obey God in the sowing that He calls us to do, we get to reap the privilege of taking part in the transformation of other people's lives.