Welcome back to another episode of Brow Envy's Morning Brew. This episode is going to be a good one full of actionable value and information you can implement in your business immediately. We're going to talk about a secret no one in the microblading training industry talks about for fear that it makes them replaceable - and they'd be right. 

BUSINESS STRATEGY IS WHAT YOU NEED!

Stick around for the full context! 

Check out our online microblading courses which amplifies this important message we talk about today:

https://browenvyacademy.com/online-microblading-courses

Welcome back to another episode of Brow Envy Morning Brew Podcast!

In this episode we will talk about why you need to figure out a way to balance your business with your personal life and I will give you 5 very simple but very effective methods of achieving your work-life balance. Some of these may be new and surprising to many of you! 

Welcome back to another episode of Morning Brew! Today we talk about some 100% FREE Ways To Grow Your Biz and have fun while you're at it, too. Use Canva to begin making these five types of content and you'll see significant uptick in engagement and overtime, more customers will book you because of the creative and interesting stories you tell. 

1. Inspirational Quotes

2. Fliers & Promo

3. Newsletter

4. Educational Posts

5. Unique Photos - Be Creative! 

This isn't a promo video I am not receiving any sort of affiliate offer - I just really endorse this if you haven't used it it! here is the link:

www.Canva.com

This episode of Morning Brew we're going to be talking about the best way to stop a customer dead in their tracks from mindlessly scrolling, or even exiting, and making them pay attention.

The best way to do that is through strategic use of stock photos!

If you are anything like me, I can get lost in being a perfectionist so much so that sometimes posts can or a piece of content can be so overwhelming with all the moving parts, that I just decide not to post. Stock photos can save you from that that.

Not typically thought of as the most exciting topics of conversation, stock photos should be your best friend. High quality, relevant photos are the best way to save you an immense amount of time while not sacrificing any of your brand equity. They are the best way to bridge the gap from your branding without losing any of the quality your business needs to consistently be putting on display. 

Creating your social media content is only half the battle. So often I meet artists who are great at what they do but they don't understand that you still have to tell the story. Your brand, your message, and your business all need to come together to make one, cohesive story. This amplifies to the client the skill level in your results.

In order to tell a story that makes sense to anyone, especially clients, you have to 1. be consistent and 2. be purposeful. planning your content and executing what you know. 

Being consistent is the key especially podcasting and making video content. he key. Once I was consistent, I really saw my business grow. Check out the rest of this podcast episode to learn how you can maximize your effectiveness. 

Todays podcast of Morning Brew is all about how & why to avoid playing the comparison game. Comparison is a business crippler!Don't fall victim to comparing yourself to imagined perfection. All artists have flaws, and you are on your own journey. The more you focus on comparing yourself to other artists, the more stunted your business growth will be.

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Welcome to another episode of Brow Envy's Morning Brew! Today's podcast is all about why you need to be prioritizing your mental health and happiness rather than obsessing about business growth. 

Your microblading business can often feel like your life. I've been there. I've been able to take an idea and grow it to a 7 figure business and the more I chased growth, the more I realized what I was really after.

What I appreciated most was the freedom a thriving business can provide. But as the business grew, I realized more work was mounting, the stress was overwhelming, and I had prioritize my health. 

I'll give you some tools to help manage your stress and ensure you are growing your business but more importantly you are focusing on staying healthy & happy while you do it :)

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Welcome to another episode of Brow Envy's Morning Brew! Today's podcast is all about how to create a high converting website and actions you can take to get more immediate results in your business. 

Your microblading website is your digital salesforce. It's the main tool used to actually convert customers. This is why it's almost always the main culprit slowing artists down but because no one in our industry talks about it, it makes it hard to know that this is the main factor stopping you from growing.

Click here for all the morning brew podcasts http://directory.libsyn.com/episode/index/id/10701809

And for Apple Users, subscribe on Apple Podcasts using this link: https://podcasts.apple.com/us/podcast/brow-envy-morning-brew/id1465290473

Instagram was one of the best things I used early and often to grow my business. Today I'll share 4 things you can to do to increase your engagement and boost your profile in the Instagram algorithm and get seen by more potential customers. 

1. GO LIVE!

This is the most intimidating to all of us, including me don't worry! We hear from clients frequently that they LOVE when my artists and I go live. Instagram is also more likely to show your content as well. An example of what you can do when you go live is showing a small portion of the session. Check with your client first of course in this situation to make sure they are comfortable! 

2. Video Newsletter

A lot of IG watchers are using story only. So giving those who mostly check out the stories only a chance to see more of your business ensures you don't miss that group. You can ask questions in your stories and update your audience about products/services as well. 

3.  Share Before & After Videos

Photos don't always show the depth of how good your work is. You can also capture a lot more emotions from the client as they react to the reveal and interact with you. There's something about them smiling with joy having their fresh brows that is powerful for those watching who are maybe still on the edge. 

4. Behind The Scenes

Your customers are interested in who you are as a person. Behind the scenes footage is a good way to show that. Something you may think is small and doesn't matter could be the thing that pushes them over the edge. 

In this video I am going to talk about how giveaways can be so powerful for your business and give specific examples on how to do them! 

Join our monthly PREMIUM membership & get all our business building courses PLUS one new course every single month https://browenvyacademy.com/sales

1. Don't forget one of the most crucial parts of this is to ask them to do something in return - that is the entire point of the giveaway after all :) and make sure that whatever you end up asking them to do is going to help your business! That could be engaging on your photos, sharing, or even for a review. Reviews are one of the best ways to grow your business actually! If you are struggling to get reviews consistently check out our online training program - I made course on that specific topic just for you :) click below for that info! https://browenvyacademy.com/sales

2. What you giveaway should be something that, when used/read/experienced, will make them want to come back to you. Try to avoid products/items/services that are a dead end. This defeats the purpose of the giveaway! You could try things like one free session or a smaller services just to get them acquainted with your brand. Above all, make sure whatever you giveaway is something they are very interested in.

3. Make sure everything is VERY clear. If it's confusing, people won't participate. You'll also end upsetting someone out there who wasn't paying close enough attention so be sure to be very clear and list all your details out.

4. Make it about REWARDS. If you position it like this, you can control the narrative and you can make it clear you are trying to give your audience value. If you don't do this, then you risk making your giveaway seem desperate - and we don't want that.

This on top of many more strategies, tips and tricks in this podcast episode :) thanks for listening and see you soon!