Today’s guest is Anke Herrmann – she’s a skilled business coach + tech mentor who specializes in helping creatives. The book she’s chosen for her Book Huddle is fascinating – as it’s all about how to improve your personal + business relationships.

That’s vital of course – this book… is a smidge problematic. Though it does cover helpful things such as how our thoughts shape emotions + the importance of taking a pause for more constructive interactions – it has a few things I found tricky. Join us to find out why. 

This episode’s part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month

Books discussed in this episode:

The Relationship Handbook - Dr. George Pransky

Difficult Conversations - Douglas Stone + Bruce Patton + Sheila Heen

Anke’s Book: Taming the Tech Monster

Anke's Dog Website: soultouchedbydogs.com

Anke’s Main Website: ankeherrmann.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Gina Gardiner & Friends with Ybe Casteleyn

Biz Book Broadcast regular Ally Machate is with us again today. She’s a publishing aexpert and hs she’s been helping authors navigate the often daunting process of transforming their manuscripts into polished works for decades.

We delve into all things editor - when to bring one on board, the different types of editing + how to handle feedback. Most importantly, we highlight the critical role editing plays in ensuring your message resonates with readers.

Do look for other shows in this ‘Your Biz Needs a Book’ series – we’ve gathered quite the group of experts for you. 

Books discussed in this episode:

The Business of Being a Writer by Jane Friedman

Ally’s Website:  www.thewritersally.com 

If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

This is a Solo Show, like a direct coaching session with me.

In this mini-series, I’m giving you exact tools to improve your messaging. Why? Because even a small improvement in your messaging can transform your business, giving you more clarity + connection with your audience. And that means more sales.

Last time, we worked on your Position - your core beliefs + what sets your business apart. Now, we’re diving into the next crucial step: understanding your Avatar’s Pain. It’s all about truly understanding your ideal customer. It’s how you can tailor your messaging to meet their exact needs and build trust.

Listen to the whole show to learn more including how to do the work + lots of ideas on how to discover how your Avatar really feels. Then come back here for a reminder of the questions to work on.

Avatar’s Pain Points – Your Questions

     + How do they describe their problem at 11am?

     + How do they think about their problem lying awake at 3am? 

     + What’s the most desperate/dramatic version of those 3am thoughts?

Remember:

     + Keep working till each sentence is very short – ideally 5 words – no more than 7

     + Be bold with the fear driven version – our 3am selves are drama queens

Result:

When you’re finished, you’ll have 3 very short sentences – 1 each for how your Avatar describes their problem at 11am, 3am + deep in the fear at 3am. Add them to the 4 sentences of your position. Remember, it’s ok to come back + refine them over time. Next time we work on your Core Message.

Add this to your Fundamental Business Position + Main Product Position from the positioning show. Find that show here

Look for more shows in this series:

#1: Positioning

Get super clear on what your business does better than anyone + why that’s important to your client.

#2: Avatar’s Pain – this episode

Understand your Avatar’s pain – this is crucial for tailoring your messaging and offerings to meet their needs.

#3: Core Messaging

Here’s we’ll bring it all together to create a refreshed Core Message. 

Previous Solo Show mentioned in this episode:

Craft a Transparent Learning Path to Endless Clients

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Join Liz and Gina on this episode - as they dive into the world of effective staff management and navigating tricky situations in the workplace.

With Gina's 20 years of experience as a school principal, this episode is filled with insightful stories and valuable tips for managing teams and handling challenging interactions. Tune in for a delightful and informative conversation that will leave you inspired to lead with compassion and skill.

And do check out Gina's author interview on her earlier book - Thriving not Surviving. It's a life coaching 101 and delves into strategies for personal growth and development.

Gina's YouTube: Genuinely You with Gina Gardiner

https://www.youtube.com/@GenuinelyYou

Gina's Genuinely You Website: https://genuinely-you.co/

Gina's Gina Gardiner Website: https://www.ginagardinerassociates.co.uk

Gina’s Radio Show: Gina Gardiner and Friends

https://podcasts.apple.com/gb/podcast/gina-gardiner-friends/id1726488910

Gina’s Radio Show: Genuinely You

https://podcasts.apple.com/au/podcast/genuinely-you/id1184179086

Gina’s Books discussed in this episode:

Click links to see on Amazon #affiliated

How You Can Manage Your Staff More Effectively

https://amzn.to/3XqAJTA

Thriving, Not Surviving 

https://amzn.to/4751IaF

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Today’s guest is Michael Roderick a former Broadway producer turned business coach. Michael brings a wealth of expertise in messaging, referability+ access, making him an invaluable resource for anyone looking to elevate their business strategy.

For our Classic today we’re considering Goldilocks, but instead of bears, we have 3 archetypes. Michael's insights on the scientist, celebrity + magician archetypes provided a fresh perspective on how we can better understand ourselves + our clients

This episode is part of our Classics series, where we take beloved stories + dissect them through a business lens. Foolish? Yes! Fascinating? Also, yes!

It’s also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Books discussed in this episode:

Goldilocks + The Three Bears - Traditional

The Four Hour Work Week by Tim Ferriss

Michael's Website: myreferabilityrater.com

Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you’ll get insights direct from Michael Roderick on your top talent and archetype order.

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Tim Brownson’s back and we’re diving into the world of Tony Robbins Tim’s a highly skilled coach + marketer known for his expertise in helping coaches get fully booked. 

Tim breaks down how Robbins’ big personality + flashy events have captivated audiences, transforming him into a coaching icon. But we also take a hard look at what’s really going on—Robbins is changing lives – but is his real super power being really, really good at marketing? Brace for some unfiltered insights.

This episode is part of our Unpopular Opinions strand, where I encourage experts to share spicy takes + have a bit of a rant… Which is exactly what we do in Tim’s first Unpopular Opinion about the Prosperous Coach by Rich Litvin.

Books discussed in this episode:

Awaken the Giant Within - Tony Robbins

Mastering Influence - Tony Robbins

The Power of Now - Eckhart Tolle

Tim's Website: thefullybookedcoach.com

Tim’s Book: The Clarity Method

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Today’s guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he’s just plain fun to talk to.

We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in your industry. 

Look for more Author Interview episodes on the Biz Book Broadcast.

Michael's book: The Hype Handbook

Michael's website: michaelfschein.com

Michael’s company: microfamemedia.com

Other books mentioned in this episode:

Artpreneur - Miriam Shulman

Unleash the Power Within (referred to as "Unbelievable Power") - Tony Robbins

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

This is part 1 of a 2 parter. I’m sharing the strategy work I’m doing with my clients right now. It’s as though I’m coaching you personally. Cool, eh?

The problem many businesses have is that they’re not clear enough on what they do + how they help their clients. Let’s fix that by thinking about building a learning path from their first encounter with you to making a purchase. You’ve made lots of content over the years – but there’s holes in it – that needs filling.  

Today I give examples from Biz Book regulars like Candice L. Davis + Miriam Shulman, who have successfully built their own pathways for client education and engagement. We’ll discuss how they can make them even stronger. You’ll want to do this for your own business too. 

This is my newest thinking + the work I’m doing right now. Today is Part 1 - the overview. Look for Part 2 – The How-to in a few days.

If you’d like my help with this work go to www.lizscully.com/endlessClients

Also Check Out This Episode on Stacking :

Free Up Your Time and Get More Done: Use Stacking – It discusses how to be super efficient with your work + time.

Also Mentioned in this Episode:

Artpreneur - Miriam Shulman

The Hype Handbook - Michael Schein

Nothing But the Words - A podcast by Candice L. Davis

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In this episode of the Biz Book Broadcast, I had the pleasure of chatting with the incredibly skilled Kerra Bolton, an award-winning journalist + business strategist. With her extensive background in communications + her passion for meaningful discourse, Kerra brought a refreshing perspective to our discussion about the overwhelming presence of self-proclaimed gurus in today's society.

We delved into the nuances of what it truly means to be a guru, the importance of genuine spiritual guidance, + how personal experiences can shape our understanding of spirituality. Kerra's insights challenged the notion of superficial advice + highlighted the need for depth + authenticity in our search for guidance.

This episode is part of our Unpopular Opinions series, where we explore thought-provoking topics that may not align with mainstream beliefs. Look for more shows in this Unpopular Opinions strand where we tackle various controversial subjects + invite experts to share their unique viewpoints.

Books discussed in this episode:

Spirit Junkie by Gabby Bernstein

May Cause Miracles by Gabby Bernstein

The Universe Has Your Back by Gabby Bernstein

Kerra’s Instagram: here

Love in the Time of Collards on Instagram: here

Woodbine Ventures on Instagram: here

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list