Pricing and Urgency Some clients feel little urgency to engage with you, or maybe they just want samples of what you offer. Others want the transformation you will bring them today, assuming they can’t get it yesterday! Your pricing should reflect the speed of the solutions you deliver. A story on pricing and urgency in [...]

Robert Johnson With MAC Prefab MAC Prefab is a manufacturer and fabricator of cold-formed steel building components. They specialize in offsite construction. Their systems are used in multi-family, hospitality, residential and commercial construction sectors. Projects range in size from 900 square feet to several hundred thousand square feet. As a seasoned construction professional, Robert Johnson [...]

Chris Chammoun is the Director of Agricultural Technology (AgTech) at the Georgia Center of Innovation, a division of the Georgia Department of Economic Development (GDEcD). In this role Chammoun supports Georgia based AgTech companies, assist in recruiting AgTech companies to Georgia, and helps foster the innovation ecosystem throughout the Georgia agricultural industry. Chammoun has served [...]

Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com. Richard Huffman, CEO and Founder at Celebree School Richard Huffman started Celebree School in 1994 and over the course of two decades, grew the brand from a [...]

Paul Noble, CEO at Verusen Paul Noble’s passion for entrepreneurship has always shaped his approach for go-to-market strategies and tools, which was the driving force to pursue his dream of launching his own organization to improve the availability of easy-to-use technology for optimizing the supply chain for materials management. Verusen helps the world's largest organizations [...]

Gabe Hagen and Jesse Shank with Brick Road Coffee Brick Road Coffee is a locally LGBTQ+-owned coffee shop located in Tempe, Arizona serving artisanal coffee, pastries, and pizzas. Their name is inspired by the classic film, The Wizard of Oz where Dorothy sets out on a journey of self-discovery only to realize that all one [...]

How are You Really Doing? “How are you really doing?” I offer a story on how asking this question of a client yielded unexpected answers. This client’s responses disrupted my agenda for the conversation, but led to ways to provide extraordinary value I might not have known without digging deeper. The Price and Value Journey [...]

Debe Black With Action Ignite Sales Amber Cordoba With Prestamos CDFI and Rosaria Cain with Knoodle Many businesses owners struggle with how to grow sales. Action ignite Sales is part of Sales Xceleration, the world’s largest outsourced VP of Sales organization. Having helped thousands of companies drive their sales to the next level, they walk [...]

BRX Pro Tip: Managing Expectations Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, managing expectations. Lee Kantor: [00:00:09] Yeah. I think this is super important. It’s an important way to turn a potentially negative situation into a positive if you manage the [...]