Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb

Part II - Amazon's Role in Omnichannel Transformation

Questions answered: 

1. Is Amazon an omnichannel retailer in reality?
2. Is eCommerce home delivery its strength and why enter omnichannel?
3. What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?
4. How has Amazon virtually forced retail transformation?
5. What is the role of digital media in this journey - is that transforming too with omnichannel behavior? Is Amazon the real reason why?
6. How has the supply chain ecosystem changed for manufacturers as a result?
7. How has the supply chain ecosystem changed for retailers as a result?
8. Will innovation launches transform? How about consumer value or targeting?

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