In this episode of Hack Your Own PR Odette Barry is joined by one of Australia’s most influential voices in podcasting: Kellie Riordan, founder of Deadset Studios and the original producer of my beloved and all time fave podcast, ABC Conversations.

Kellie has been a pioneer in the Australian media landscape, with a career spanning radio, digital news, and podcast production. She helped launch the now-iconic ABC Conversations with Richard Fidler back in 2005, long before podcasting became mainstream. As an early adopter of the medium, Kellie played a key role in shaping podcasting in Australia and went on to establish the ABC’s entire podcast division, overseeing hit shows like Ladies, We Need to Talk and The Pineapple Project.

Now heading her own production company, Deadset Studios, Kellie works with a diverse range of clients—from social enterprises to major corporations—helping them create impactful, audience-first audio content.

In this episode, Kellie shares the essentials of DIYing your PR and pitching to podcasts:

• Insights on the evolving podcasting landscape and what it takes to stand out.
• How to craft the perfect pitch to get booked as a guest.
• The storytelling techniques that make podcast content truly captivating.

Pitching to a Podcasts? Kellie Riordan recommends:

• Know your audience. Kellie highlights the importance of understanding your listeners’ needs, pain points, and habits. An audience-first approach ensures your content resonates and delivers value.
• Master storytelling. Using tools like the “once upon a time” structure and vivid details, Kellie explains how to craft compelling narratives that captivate audiences.
• Support smaller organisations. Through her “podcast doctor” service, Kellie helps social enterprises and non-profits overcome challenges and create effective audio content, even with limited budgets.
• Pitching to the wrong shows. Research is critical—understand a podcast’s format, tone, and audience before reaching out.
• Neglecting the basics. Kellie stresses the importance of good audio quality, clean artwork, and a clear narrative structure.
• Starting too big. Build credibility with smaller, niche shows before pitching to high-profile podcasts.
• With decades of experience and an audience-first mindset, Kellie Riordan is a true innovator in the podcasting world.

Watch my free Big Ideas Masterclass https://diyprhub.mykajabi.com/Big-Ideas-Masterclass 

Find Odette Barry online:

https://www.odetteandco.com.au/

https://www.instagram.com/odetteandco/ 

https://www.linkedin.com/in/odette-barry/ 

Find Kellie online

https://www.linkedin.com/in/kellieriordan/ 

https://www.instagram.com/deadsetstudios/ 

https://www.deadsetstudios.com/