Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach and engagement.

Topics:

(0:10) Podcast marketing tips - use everything like Native Americans

(1:00) Don't half-ass marketing tactics e.g. YouTube descriptions

(1:50) Shorts are top of funnel  

(2:40) Your content is probably evergreen e.g. financial advice  

(3:15) Investing advice for young women (DCA and lose your password)  

(4:30) We are wired to seek group approval

(4:50) What if no one likes your posts

(5:15) Clips or it didn't happen

(6:00) Emotional body for marketing: brain, heart, gut.

Links:

emilybinder.com/buffalo

"5 Minutes to Ruin Your Reputation: Ethos for Marketing"

You Need All Three: Ethos, Pathos, and Logos in Marketing

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• Record or livestream: emilybinder.com/riverside
• Record, edit with AI: emilybinder.com/descript
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• My mic: Shure SM7B

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