Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

This is the audio companion to Issue 86 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

• Podcasters Don't Read
• 3 Steps for a Big Podcast Launch (or Relaunch)
• Batch Creating Bonus Content for Podcast Episodes
• Are Your Podcast Episodes Boring?
• Steal These 10 "Newsletter" Monetization Tips
• The Principles of Online (and Podcast) Marketing

Links to Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
• Podcast Directories - Where to Submit Your Podcast

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     

How do you get people to pay attention to your podcast? This is one of the most frequently-asked questions I get.   I wrote about this in my book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. But this is a big topic, so I wanted to share a couple of things I've seen from two companies in the podcasting space, Riverside and Focusrite, to get you to think about launching (and relaunching) in a different way.   One of the best things you can do to launch a podcast (or just about anything) is by "borrowing" an audience. This is why we see so many celebrities, experts, and "influencers" in ads.   But that's just part of the process. If it were easy to buy your way in, everybody would do it. You have to be skillful. And that's what I talk about in this episode, a three-part process for launching (or relaunching) a podcast that you can use. Links to Things I Talk About:

• Riverside
• Focusrite Vocaster One
• Big Podcast Instagram

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     

This is the audio companion to Issue 85 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

• Are You 50% There Yet?
• What Does 1000 Listeners Look Like?
• Consumers are looking for humor, but brands aren't delivering ...
• Google Rewards Content for Being Different, Not Just Better
• Custom Podcast Music Using Robot Composers
• Your Podcast on YouTube

Links to Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     

This is a followup episode with Joe Saul-Sehy about how he used his podcast, Stacking Benjamins, to get a six-figure book deal. Listen to Part 1 here and Part 2 here.

I talk with Joe about:

• Which is first? Book or Podcast
• Finding (and working with) a co-author ...
• Finding an agent ...
• Getting the book deal – shopping your book to publishers
• Miami Vice?! - Yes, am important lesson in pitching your stuff
• A “secondary payoff” to doing a book, especially for podcast hosts who do interviews

To make sure you get all the episodes I've done with Joe, subscribe to this podcast.

Links to Things We Talk About:

• Stacking Benjamins
• Stacked: Your Super-Serious Guide to Modern Money Management
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     

This is the audio companion to Issue 84 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

• How to Be an Influencer (and Make Money Doing It)
• 4000+ Subscribers in the last 9 weeks ...
• 24 Perfect Moments to Use Email Signature Banners to Boost Your Podcast
• Which Podcast Artwork Do You Like Best?
• Do You Skip Podcast Commercials?
• Brand Deals 101
• Make Sponsors Come to You

Links to Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     

This is the audio companion to Issue 83 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

• Why Podcasts Die
• 10 Influencers Share How to Grow Your Email List with Social Media
• When is being a podcast guest a bad idea?
• What if money didn't matter?
• This software will make your podcast sound better.

Links to Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     

This is the audio companion to Issue 82 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

• More Voices = More Podcast Listeners
• 38 Types of Secrets (You're Likely Keeping at Least One)
• 7 Types of Videos to Market Yourself (and Your Podcast)
• 5 Negative "Podcaster" Mindsets
• 6 Types of Podcasts You Can Start Publishing Today
• The Podcast Guest Hijack

Links to Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
• David Hooper on Facebook
• Big Podcast on Instagram

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     

In a move that should have surprised absolutely no one, the Supreme Court reversed the Roe v. Wade decision, more or less paving the path to outlaw abortion in the United States.   It seems like everybody and his brother is talking about it online. Should you? If so, what's the best way to do it?   Thoughts in this episode ... Links to Things I Talk About:

• Host-Read Podcast Ad(s) Roe v. Wade Overturn
• Action for All
• Build a Big Podcast

     

This is the audio companion to Issue 81 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Let's talk about the name of your podcast...
• What's the "Perfect" Podcast Name?
• Naming Your Podcast – A Lesson in Simplicity
• The Six-Word Podcast Test
• How a Bigshot Writing Coach Beats Writer’s Block
• Easily Collaborate on Podcast Production

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

This is the audio companion to Issue 80 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• What happened last week is a lesson in how to improve your podcast ...
• Are you interested in speaking at a podcast conference?
• Kevin MacLeod – The Most Famous Musician You've Never Heard Of
• Clubhouse isn't Dead, but...
• Lies, Fake News, and Alternative Facts – What you can do ...
• How Do You Find New Episode Ideas?
• A funny way to handle guest pitches ...

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience