Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

This is the audio companion to Issue 79 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Old School vs. New School
• 14 Best "Email Signature" Design Examples
• How to Say No to Guest Pitches (and More)
• The $9 Email Signature
• THIS IS IMPORTANT! Copyright Claims Up to $30,000 ...

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

This is a two-part series about the behind-the-scenes of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.

Something I've found is pretty common with podcaters (and all creative people) is we jump into whatever it is at the level we're at, get our bearings, then hit the gas as we learn what needs to be done to get better, going much deeper into the project and how we approach it. For example, as a podcaster, you probably listen to your first episodes and notice things about your hosting or (lack of) audio quality that you didn't notice at the time – what worked for us then, wouldn't be very satisfying to us now.

Joe had a similar experience with his podcast, Stacking Benjamins. And that's what we talk about on this episode of Build a Big Podcast.

This is Part 2 of 2. Part 1 is here. To make sure you get both, subscribe to this podcast.

Links to Things We Talk About:

• Stacking Benjamins
• Stacked: Your Super-Serious Guide to Modern Money Management

     

Most podcasters know Focusrite for its Scarlet line of audio interfaces. The Vocaster is a similar product, but with an optional software interface, a nice layout for live streaming, and a way to connect to guests and co-hosts via your phone.   There are plenty of people reviewing the Focusrite Vocaster on YouTube. Rather than give you something that has already been done, I made this episode so you could actually hear the it in a podcasting situation and how it sounds with an inexpensive, beginner-level mic, Audio-Technica's ATR2100. Links To Things I Talk About:

• Build a Big Podcast

     

This is the audio companion to Issue 78 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Don't Look Away
• Your Listeners Have Secrets
• A Three-Year Podcast Promotion Strategy
• How to Get Your First 100 Subscribers
• It's Like "Magic Eraser" for Audio ...
• This App Will Improve Your Hosting Skills

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

This is a bonus episode connected to my two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.

Part One is here.

Part Two is here.

You get both when you subscribe to this podcast.

Links To Things We Talk About:

• Stacking Benjamins
• Stacked: Your Super-Serious Guide to Modern Money Management

     

This is a two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.

Joe learned from failure. Destroying his credit immediately after leaving home, he had to learn about money the hard way. It was through those experiences that he created Stacking Benjamins.

Kiplinger has called Stacking Benjamins the “best personal finance podcast” and Fast Company has described it as striking a “great balance between fun and functional.” 

In this episode, I talk with Joe about building Stacking Benjamins.

Topics:

• Getting started in "radio"
• How a free credit card started Joe's personal finance journey
• Being too broke to get a car
• Sneaking an important message into your podcast …
• Borrowing ideas from radio and television shows
• The importance of giving your listeners a “roadmap”
• Being an “airport” for listeners
• Why some host “yell” and why you won't hear this on Stacking Benjamins
• Keeping in touch with “who you were” to create a better listener experience
• A counterintuitive way to grow your podcast
• The “small audience” advantage

This is Part 1 of 2. To make sure you get both, subscribe to this podcast.

Links To Things We Talk About:

• Stacking Benjamins
• Stacked: Your Super-Serious Guide to Modern Money Management

     

This is the audio companion to Issue 77 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• No Podcast Is “Too Small” to Make Money With Advertising
• 10 Niches That Make Money in 2022
• How to Bring Big Word-of-Mouth Content to Your Marketing
• How to Promote Your Podcast: 21 NEW Strategies
• How to Improve Articulation & Diction - Articulation Exercises for Actors
• Podcast Stats = More Ad Sales

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

There's a baby formula shortage in the United States right now. Unfortunately, many podcasters find themselves in a similar situation regarding their podcasts and related businesses. Are you one of them?

Links To Things I Talk About:

• Podcast Directories - Where to Submit Your PodcastThe Podcast Academy

     

This is the audio companion to Issue 76 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Social Media = Double-Edged Sword for Podcasters
• AIR New Voices Program – Apply Now!
• The Social Media Platforms That Actually Earn Creators Money
• A Beginner's Guide to Reddit: How to Get Started & Be Successful
• Why Email Is an Untapped Opportunity to Reach Gen Z
• Your "Email Name" Matters

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

This episode isn't so much about The Podcast Academy, Daniel J. Lewis, or abortion as much as it is an opportunity we have as podcasters (and humans) to learn from what happened with The Podcast Academy last week and use it as a catalyst to make the world a better place for everybody.

There may be a "Part 2" to this episode that includes Daniel. I've reached out to him. If you want to make sure you're notified should that happen, subscribe to this podcast and you'll get it automatically.

If you'd like more information on abortion, I recommend you listen to this episode of Science Vs or read this report from the CDC.

Links To Things I Talk About:

• The Podcast Academy