Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

I've interviewed hundreds of guests over the years. Most have been great experiences, even if the interview didn't always work out the way I wanted.   This is not one of those stories. This guest lied to me, brought me in on his lies, and pissed me off because of it.   On a positive note, it's a great story for Big A Big Podcast and I hope it helps you better handle similar situations when they happen to you.   Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

I think it's important to keep a good relationship with publicists and booking agents, but you need to remember who these people work for – not you.   Their main goal when dealing with you is to get you to cover something or talk to somebody. Because of this, you need to make sure that what you cover and who you book works for you – do not leave it up to somebody else to make a decision like that.   In this episode I talk about a publicist who tried to dump a guest on me, how I tried to work with her, but ultimately, how I had to walk away, because the guest didn't meet my standard and she wasn't able to make the (somewhat) interesting story that would have allowed him to participate as a ride-along work.   Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Consistency of Messaging (and just consistency) Leveraging Yourself (and your message) If you're been in your expert business for a while, or want to be, you'll get a lot out of this. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options. I'm still here, but there are certainly those times when I ask myself, "How much longer can I do this?" Last year, I decided to go through a year-long exercise marketer John Jantsch outlined in his book, The Self-Reliant Entrepreneur. When I was done, I booked him for this podcast to talk about his entrepreneurial journey and self-reliance, doing his business even longer than I've done mine. This episode has that conversation. Want to keep moving forward in your business? Listen up! Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

The beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help you to spread and be more impactful with your expert message. In this episode, I talk about two different leaders and how they're handling stressful events. HINT: One of them didn't handle things so well... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

If you do enough podcast interviews, you're going to have a bad one. I once had a guy, well-known rock star, stand up in the middle of recording and tell me, "This interview is over! Take me back to my hotel!"   Even Larry King had some bad interviews. But he made it work...at least sometimes.   Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

I saw a video being passed around social media that I found to be very impressive. It was bold and took chances, calling out a well-known “marketing guru” on certain things regarding race that, to some people, including me, came off as tone-deaf and out-of-touch.   I reached out to her.   It didn't go well.   That's what this episode is about. Want to see the conversation with this person? Visit Big Podcast Bulletin.   Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

On RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got my ropes, I started looking online for info on how to do it correctly. That's how I found Nate KG. I wasn't the only one. When COVID-19 hit the first time and gyms closed, tens of thousands of people like me were without a place to workout and, because there was a run on home fitness equipment, because it's cheap to get started, and because of people like Nate KG, many starting jumping rope. As you've probably experienced, once you follow an account on Instagram or YouTube, you start to see similar accounts. This is what happened to me when I followed Nate. And now I'm following 10-12 people whose primary content is about jumping rope. It's been interesting to see how this group of people interacts with each other and how each account differentiates itself. Also, how jump rope companies markets themselves through these accounts. The business of social media is what I talk about with Nate. We also talk about the parallels of growing a business and jumping rope, because there are plenty. Links To Things We Talk About: Nate's Instagram page Nate's YouTube channel Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

There are two rules all churches know (or will know soon enough). Both apply to your business. In This Episode: How to get booked for more gigs How to write a book (or several books) How to do more podcasts How to be a guests on other people's podcast more often What "they" don't tell you about having good cheekbones Links To Things I Talk About: The Business Of Church And Communication [RED 281] Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Your podcast, your book, and your "media" has a lot more in common with church than you'd think. And whether you're a public speaker, a podcaster, or a writer, you have a lot in common with a preacher and how he communicates. Wayne Geiger is a pastor, adjunct professor of speech, speech coach, and former morning radio broadcaster. And these similarities are what we talk about on this episode. If you want to spread a message, regardless of whether it's religious or secular, listen up. In This Episode: Keeping in touch with individual listeners (as opposed to “avatars”) Disposable content Introverted radio DJs and the problems they run into... Preparing for "showtime" Expectations of the audience (and how to deliver those expectations) Do Christian podcasters have it worse than secular podcasters? Do you really need a bigger audience? Not forgetting why you started your podcast Links To Things I Talk About: United Methodist Communications The Upper Room Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).