Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

On the previous episode, I talked about Pod Decks (and used them) with Dave Jackson from School Of Podcasting.

I like the idea of Pod Decks, so on this episode, I asked the same Pod Decks questions to Larry Roberts from Readily Random just to see what would happen and also to get a second opinion on the value of using Pod Decks as a podcasting tool.

SPOILER ALERT: Pod Decks is a cool system that has a lot of flexibility and will allow you to go places with your interviewing that you probably wouldn't go otherwise. Pod Decks alone won't make you a better interviewer, that's something that only happens from spending time behind the mic, but it's a fun tool that will help you create some great episodes of your podcast. 

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

I talked about Pod Decks on the previous episode.

Here's what it says when you go to the Pod Decks website:

I created Pod Decks to be a tool for any podcaster whether you are just starting out or a pro-podcaster to help grow you audience, have deeper conversations, and set yourself apart from all the other interview podcasts online.

Sounds good, right? 

On this episode, I put Pod Decks to the test with Dave Jackson from School Of Podcasting.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

     

I done hundreds of podcast and radio interviews. Some have been great and some not-so-great...

In this episode, I share three "tricks" that will help you instantly become a better interviewer. I also talk about a product for podcasters, Pod Decks, designed to help you ask better questions.

On the new two episodes, I'll be putting Pod Decks to the test. To make sure you don't miss this, subscribe to Build A Big Podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

     

You probably have a podcast that you don't really like, but you can't help but check in on from time to time, because the host is so passionate, or interesting, or otherwise compelling.

What's with these podcasts? Why do we care?

This episode of Build A Big Podcast is about that – what makes people care about (and listen to) your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

     

This is a followup to my previous episode with Amy Broghamer. No matter how you cut things, producing a live event is difficult, but it's even more difficult right now thanks to COVID-19.  However, right now is also a great opportunity to jump into doing live events, if you're willing to commit now and wait until it's safe. More thoughts on the current "live event opportunity" on this episode... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I had a friend who's an audio engineer for a major rock act and, when he wasn't on tour one season, did a stint as a "college professor" teaching audio engineering.

He was vulgar as fuck.

Sorry, I had to.

This guy would go in the classroom and say all sorts of stuff, always followed by, "Oh, sorry, that's the road talking."

That kind of language is standard operating procedure when it comes to the touring business.

We have similar things when it comes to podcasting. And if you don't watch yourself, it will get you in trouble. 

On this episode I talk about working around this issue. I also share a couple of stories about naked models.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

     

I'm back. I never actually went anywhere, but I'm been working on other podcasting projects which have kept me from this podcast more than I'd prefer.

If you're looking for more "podcasting content" from me that isn't a podcast, check out my Instagram page. Or read my book on podcasting. :)

But don't worry, new episodes of Build A Big Podcast are coming...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

In a way, my entire business was built on live events. As you can imagine, for somebody in the music industry, live events are extremely important to selling music, building connection with fans, getting the word out about an artist. I've produced around 2000 live events, not only for others, but for myself as well. Why? Think about this – a "live event" is basically an advertisement for what you do. But unlike a traditional advertisement, people pay you to watch it, it's interactive, and it's experienced with friends. Unfortunately, due to COVID-19 and not being able to safely get a lot of people in the same room together, the live event business isn't as easy as it was. But the good news is, because there are fewer live events happening right now and fewer live events being planned for the future, it's a great time to jump into the live event business. Let me be clear. You need to be safe. You need to take care of yourself and take care of the people you do business with. But this is possible, even in the current "pandemic" climate. For example, you could do an online event. Or you could start working on a live event that will happen after we're done with the current COVID-19 situation and are able to safely get in the same room. On this episode, I talk with Amy Broghamer about her first live event (done before the COVID-19 pandemic), how she filled the room, and what she's going to be doing with live events in the future. Because we haven't been able to safely be in the same room for the last few months, people are ready to do that...when it's safe. And if you want to be ready to take advantage of that opportunity, you want to listen to this episode.  In This Episode: Your first live event - what you need to know! Standing out in a crowded marketplace Longterm relationships with customers High-end customers who pay more money for the "same" service – how to charge more than your competition Getting through hard times in your industry Filling live events (including online events) What people are really buying when they do business with you The advantages of a small event How important is food at an event?  Links To Things We Talk About: Amy Broghamer Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous. For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man. Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all? These are a few of the things we discussed. And if you're thinking about writing a book to spread your message or promote yourself as an expert, you'll want to listen up! In This Episode: Being bigger than you really are Keeping grounded when you're kicking ass (not believing your own hype) Being put on a pedestal Trying to be liked (and how to work around this) Gurus who don’t have it all together Failure Porn Why books are important The process of writing a book How to decide what goes in a book (and what stays out) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

It's very common to get in a business, partnership, or life situation that was working for you at one time, but is no longer working for you. Plans change. People change. Then what? You can keep going in the direction you're going and get what you get or you can change things and get what you want. I found myself in this situation a few years ago. On the outside, things looked great and on the inside things were pretty great, but I knew something was missing and I wanted something different. But I wasn't sure exactly what that was.  I'm not somebody who tries to "optimize" every single element of my life, but I had a friend who started working with a coach and was having a great experience with him as far as doing something along those lines. I hired him also and it was a great experience. It helped me to get a grasp on where I was, where I wanted to go, and how to get there. That coach, Tripp Lanier, has a new book, This Book Will Make You Dangerous. In this book, he shares his philosophy for living a life (and having a business) that's enjoyable and works for you. This episode is about when you seem like you have things together, and you sort of do have things together, but you still can do better. If you're looking for "more" from your business, your relationships, and your life, this is the episode for you. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).