Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Remember when I used to have a co-host? Laurel isn't on the podcast anymore, but her impact is definitely felt on this episode since she was the one who introduced me to my guest, Nick Loper. Nick has a site and podcast called Side Hustle Nation, which helps people build small (and big) businesses during their non-dayjob hours. I brought Nick on for a couple of reasons: Side Hustle Nation is an "expert business" and I want you to see the behind-the-scenes aspects of it. He has some great examples of people making good money on the side, which I hope will give you inspiration to expand what you're doing in your main business and help fortify your income. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Is it Podcast Academy or The Podcast Academy? Or maybe it's the Academy of Podcasters?

This episode is about The Podcast Academy. I wrote it off initially, but I'm giving it a second look now that Rob Greenlee is involved.

It's still a very new organization and, like many podcasts, they seem to be figuring things out as they go. Still, I think The Podcast Academy might be worth a punt.

More thoughts in this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

This is Part 2 of my conversation with the oldest podcaster I know, Zita Christian. I sat on this a couple of weeks due to what's happening in the US around Black Lives Matter and changes around the way we look at and talk about race in the US. I've talked about these topics in the past (Episode 242 is a good example), and I think it's important we talk about them, but right now, it's better for middle-aged white guys to listen when it comes to these topics. With that said, one of the things Zita and I covered on this episode is interviewing. As podcasters, I think our ability to interview and, through those interviews, help spread the messages of others, is one of the most powerful things we can do. So while this episode isn't exactly a statement on Black Lives Matter or the importance of better representation of different voices in podcasting, it has everything to do with helping to share the messages of those whom we'd benefit from listening to right now. In This Episode: Jumping into podcasting (and why it's important) Have a great marriage? You already have the skills to be a great interviewer. Why loud musicians get quiet with Zita Christian talks... Links To Things We Talk About: Ritual Recipes Black Lives Matter Big Podcast Blueprint Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

On the Big Podcast Instagram account, I often share photos from the "studios" podcasters use to create their podcasts. I say "studios" in quotes, because many people who send me photos will attach a note that says something like, "It's not a real studio."

If you're making a podcast there, it's a real studio. And the closets full of clothing that people work from are much more interesting to look at and read about than a professional-grade, sound-treated "studio" with a huge mixing console.

Same for the funny things that happen during your podcast. For example, if a dog walks in on you. Or you hear a car horn honking outside your window.

I'm not giving you permission to be sloppy of throw in the towel on caring about listener experience, but I am saying it's OK for you to be real.

People who like podcasts don't want perfect, they want real.

On this episode, I answer a couple of related questions from podcast Steve Pederson who participated in the 30-Day Solo Podcast Challenge. 

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I started working with Pro Tools. Don't get me wrong, I think Pro Tools is a great program for music recording. And the radio show I do is produced on Pro Tools (via an engineer, not me!), so I know why people like it. But it's not for me. When it comes to podcasting, I prefer Audacity. Still, it was a great opportunity, so I pressed on... As I was going through the process of getting more competent, I thought of a conversation I'd had with Zita Christian, the oldest active podcaster I know. In this conversation, she'd mentioned how her podcast episodes used to take several hours to edit. Then she got better...and quicker. When I was working on Pro Tools, I knew how she felt. The longer you do something, the easier it is to forget how long it took you to get good at it. And the more money you have, the easier it is to pay somebody to do what you don't feel like doing. Zita is at a place in life when she could easily pay somebody to do the "hard work" of podcasting. Instead, she's made the decision to jump in and handle things herself. Beyond that, she brings a lot to the table as a host who can connect with people. I sat down with her for a "mock interview" to show her how to use Squadcast, a software program used for remote recordings. But the conversation was so good and Zita has so much to share when it comes to creating quality podcasts, I kept asking her questions...and she kept answering them. This episode is part of that conversation. In This Episode: Starting your first podcast at 70 years old The "anti-guru" podcaster who introduced Zita to a podcasting legend Why it's good to have solo-hosting skills, even if you do an interview-format podcast Doing video when you need a haircut The best reason I've ever heard to edit your own podcast Links To Things We Talk About: Ritual Recipes School Of Podcasting   Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your "trick" as you age? Like Slim "The Hammer Man" Farman's feats of strength, you need to consider leverage. But you want that leverage working for you rather than against you. In this episode, I talk about how one industry used leverage to expand in unbelievable ways. Can you do the same in your industry? Yes. And the best part is that this works for you even in a "lockdown" situation. If you want to leverage your business and fortify your income and ability to get a message out, listen up. In This Episode: Making leverage work for you (rather than against you) "Stacking" your content, so your income and ability to communicate with people is fortified What to do when things come crashing down in your business (and hopefully doing it before things come crashing down) How to "do the work once" and continue to get paid for it Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman "Leverage Lift" Video Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Audacity 2.4 was released today and it works on Mac. If you're using Catalina, you no longer need to load the program via Terminal.

There are several new features, some of which I talk about in this episode. One is a noise gate, which you may find helpful, especially if you're a heavy-breather.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

The audiobook version of Big Podcast was just released and to celebrate, the Kindle version is FREE today.

THIS IS TODAY ONLY. Get it now before you forget.

The audiobook version of Big Podcast was just released and to celebrate, the Kindle version is FREE today. THIS IS TODAY ONLY. Get it now before you forget.

Eric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're curious about what it takes to establish yourself as a speaker and book yourself, listen up! In This Episode: Bending a frying pan (with your bare hands) Breaking a wrench in half (or not) When to do when you're on stage and things go wrong Booking speaking gigs – the complete process The mindset you need for a compelling live performance Badass old guys with cool nicknames Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).