Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

The National Association of Broadcasters released a PSA on coronavirus (download it for use on your podcast) this week, so I thought it would be a good idea to talk about the overall concept of Public Service Announcements and how you can use existing PSAs or do something similar on your own to change opinions and create a specific outcome.

Note that the PSA within this episode can be used not only on your podcast but anywhere you release material online. I attached it to a short video about coronavirus on Instagram to double-down on getting accurate information about this situation out to the public.

The PSA is a powerful concept and goes way beyond coronavirus or "advertising." It's easy to do with as little as an extra sentence or two, so I hope you'll consider options for your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

Every March, Podfest Multimedia Expo happens in Orlando. I just returned and have a "review" if you're curious about what happened or are wondering if it's the right event for you and your podcast.

What's inside this episode:

• Flying on Spirit Airlines – What's it really like?
• Who attends Podfest?
• How many people were there this year?
• What kind of people were there this year?
• How boss Chris Krimitsos expanded Podfest this year
• What will happen to podcasting-related events now that COVID-19 is here?

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

It seems the whole world is on "lockdown" right now due to COVID-19 fears. But on a positive side, podcasters have an opportunity to help this situation.

The CDC site is where to get accurate COVID-19 info. Take memes and other info you get via social media or Donald Trump with skepticism. Listen to people who know – scientists and doctors. 

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

I finally (!!!) finished recording and editing the audiobook version of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

Then I ran into an issue...

Because I was punching in and editing some of the pauses, some of the "breathing noise" got chopped. And that sounds weird.

I knew it might be an issue, and it probably wouldn't have been a big deal had this been a book for people with a "normal" understanding of audio. But you're a podcaster and you have a more advanced ear.

So I've got a little bit more work to do on this...

I thought I might be crazy, so I sent a clip to Dave Jackson from School of Podcasting to get his opinion. He sent back the clip after running it through a "debreath" plugin, which did get rid of the breathing sounds, but took a little too much out.

In this episode, I play "before" and "after" clips and let you judge for yourself.

LESSON LEARNED: You can only do so much with your audio once it's on tape, so make sure you get something great on tape. Don't rely on automation of fixing things after the fact, because you may not have what you need to work with.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

Grant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker. In This Episode: The "Speaking Opportunity" (and how to take advantage of it) Is speaking the best opportunity for you to spread your message? Who is hiring speakers? Five places to look... What speakers really get paid for Why "excluding" people will help you make more money as a speaker The power of celebrity Making what you do interesting to meeting planners, conference organizers, and others who hire speakers How to make money speaking for free How specific should your speaking topic be? Gary Vaynerchuk – how he built his speaking business (and why people hire him to speak) The story behind Grant's book deal Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

It's common for podcasters to tell me, "I've been thinking about doing a book."

And that makes sense. As a podcaster, you have a message and a lot of ideas around it.

But writing a book can be a lot of work. I know, because I've done a few of them. The more recent one, a book on podcasting, took about four years. 

Grant Baldwin of The Speaker Lab Podcast just released a book on speaking. His approach was different than mine. On this episode, you'll hear from Grant himself about how this book came together and learn about an option for getting your book out.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

We're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... Unless that's not what you want. It's not necessarily what I want, so I decided to revisit the last 10 years to consider what I liked about them (and what I want more of) as well as what needs to change moving forward. In This Episode: Taking live calls on Blog Talk Radio Writing a great book No Doubt, Bush, and Sandi Patty When you become the person you hated when you were younger The double-edged sword of comfort What Steve Jobs knew about making a decision Your house is on fire...literally. You just got robbed...literally. How to impress a cop Being a professional mannequin Turning pro Ignoring "red flags" When your wife calls you on your BS... When your dog interrupts your podcast... Embracing your past and using it to help you move forward Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Big Podcast - The Book Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Happy holidays!

This episode contains a few thoughts on how to make your podcast (and connection with listeners) better in the upcoming year and decade.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

Back in the air chair... I had planned to take a few days off after the 30 episodes from last month, but here we are, three weeks later.

Strangely enough, I've had a few people reach out to me over the last couple of weeks to ask about "how to come back" from a podcast that's on hiatus. That's the focus of this episode.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

The 30-Day Solo Podcast Challenge is done, but you are not done – your podcasting challenge is just beginning.

This series was designed to give you a jumpstart into the world of solo podcasting. What happens next is up to you...

To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.