Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and heavy into producing and promoting live events – I've done HUNDREDS since starting my business in 1995. And even in the best of conditions, it's always a gamble. I had a college professor who had been in this business. He told me there was no greater rush than having a successful event, but no quicker way to lose money than having one fail. He wasn't kidding. In This Episode: A high-ticket event with a lot of money on the line A high-volume event with a lot of people coming A business where you got a big percentage of your money via public speaking Having 70% of your income vanish overnight – POOF! Have a live event coming up? You have options. Working with live event promoters during this time The best thing you can do is you're a speaker (or otherwise performing) at a live event Links To Things We Talk About: Terry Weaver The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

You've got a new podcast and you need listeners.

Or... You've got an existing podcast and you need more listeners.

In this episode, I give you a couple of options for bringing in new listeners in bulk and walk you through the process using Music City 911 as an example.

Have a podcast marketing question you want me to answer here? Reach out.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

I sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all in quarantine. It's a weird time to be in the live event business, but there is also a lot of opportunity for those with the right offer and audience. In this episode, Terry talks about how he built an audience for The Thing and discusses what it takes to be successful in the live event business. If you're curious about what it takes to organize a live event for your business and sell tickets for it, listen up! In This Episode: The business of Walt Disney Building an audience Getting people on a plane to come see you VIP tickets and how to package them Booking hotels (and other "live event" venues) Links To Things We Talk About: Terry Weaver WDW Today The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

A few days ago, something happened that caused my tongue to swell. What was it? Nobody knows. Not the internet, not my nurse friend, and not my nurse practitioner friend. Today I went to have it examined. They didn't know either, but they did propose a solution. Maybe. This episode has nothing to do with marketing, but everything to do with spreading a message...or not being able to spread a message in this case. In This Episode: Talking with a lisp Stuff you could be allergic to How cool I am Dying from your throat closing up Getting shot in the butt with steroids Links To Things I Talk About: Big Podcast Bulletin Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Research suggests dyslexics are disproportionately represented among entrepreneurs. Why? This is an episode about making the most of what you've got. In This Episode: click. click. click. click. Blowing an opportunity with my high school crush Jungle Love (It's drivin' me mad) Alcoholic salesmen Entrepreneurs with ADD Links To Things I Talk About: James Hayden Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Nobody is actually podcasting with a mask, at least not successfully. Thanks to COVID-19 though, a lot of people are wearing masks right now.

This is a great opportunity for podcasters. More in this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

Lots of experts throw out words like "transparency" and "authenticity" in an attempt to seem more relatable to their audiences. But it's neither "transparent" or "authentic" if your messages changes from what it really is to something different just because a mic is on, you're otherwise being recorded, or somebody else is in the room watching. Everybody has a thing. By that I mean, we all have something about ourselves we don't like or would like to change. And I'd argue that most people spend a lot of time denying that thing or trying to work around it. This is the stuff we don't share – it's the "secret" we hope nobody discovers. Then there are people who lean into these "secrets," not only acknowledging them, but using it as a foundation to build upon. James Hayden is one of those people...but he wasn't always. Today he writes and speaks about the one thing he tried to hide for years. This is a story about jumping in and taking control and your life. James Hayden has done that via public speaking. As somebody with a message to spread, even if public speaking isn't your medium, you will connect with it. In This Episode: How to "accidentally" start a speaking career Jumping in (even when you're scared) Getting comfortable with yourself Behind the scenes of a TEDx event Planning an effective talk that connects with people Links To Things I Talk About: James Hayden's Blog Dear World, I Stutter (James' book) Pedro Pena's My Stuttering Life (How James and I connected) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Podcast advertising is changing – have you noticed? For one, there's a lot more advertising for hair dye now that we're in quarantine and people can't get their hair professionally colored.

But this episode isn't about advertising. Or hair dye.

This is an episode about how to make money with podcasting equipment you already own. If that's what you want to do with this idea... You might like it so much that you do it free.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

     

In the previous episode, I talked to Grant Baldwin, author of the book, The Successful Speaker, about the opportunity for experts, authors, and podcasters to spread their messages via speaking. Then COVID-19 hit. Now what? There's still an opportunity. And you may benefit by taking advantage of it. In This Episode: Is the "Speaking Opportunity" dead right now? (HINT: It's not.) How my speaking engagements have been affected by coronavirus (or fear of coronavirus) The best way to prepare for live speaking events (whenever they come back) A business lesson from the white-hot stock market of the 1990s  Scared of speaking in public? This may help you... The real reason meeting planners love speakers (it has nothing to do with filling seats) Why podcasting is better than speaking live (and how to take advantage of it) The problem with "be everywhere" marketing Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) 30-Day Solo Podcast Challenge Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I get that it can feel "weird" to release podcast episodes right now, but we have a big opportunity to use this time to do what we do – help people, form community, and spread important messages.

What are you going to do?

I wrote about The Coronavirus Opportunity on Big Podcast Bulletin. This episode has more thoughts on how to take advantage of it.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.