Build a Big Podcast - The Marketing Podcast for Podcasters

This is the audio companion to Issue 52 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Podcasting Isn't Easy – We Just Make It Look Easy
• The next big thing in podcasting...
• How to grow your podcast using influencers
• The beer company that wants to advertise on your podcast...sort of.
• A $50 broadcast microphone
• $100,000 podcasting advice

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• Electro-Voice RE20 Microphone
• Audio-Technica BP40 Microphone
• Zoom ZDM-1 Dynamic Microphone

     

Want more podcast ad revenue? Get more podcast listeners.   That makes sense. And it works if you charge per listener.    The problem is that the relationship listeners have with you and your podcast is completely different from the relationship they have with something that isn't personality driven, such as Facebook, or Google, or Spotify.   This is why I reject CPM deals for advertising.   On this episode, I talk about a different want to look at advertising on your podcast and the value you provide to those who want to advertise with you. You can use this as a "pitch" to get more money from the people who approach you about advertising on your podcast. Topics:

• Why "CPM deals" suck
• The top-rated business author who screwed up advertising on his podcast (and later fixed it)
• The problem with radio clusters
• The minimum amount you should charge for a podcast ad, even if you only have 100 listeners per episode
• What podcast advertisers are really paying for (and how to deliver it)

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

This is the audio companion to Issue 51 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Is your podcast hosting actually hurting your podcasting career?
• The podcasting job I lost (due to hosting)
• A new podcast in just 24 hours?
• "Less = More" with this new social media app
• How to make better podcast episodes with a single sentence
• Try this if you need new podcast episode ideas
• One of the top podcast (and radio) mics is now on sale – this almost never happens

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• Shure SM7b Microphone
• Electro-Voice RE20 Microphone
• Audio-Technica BP40 Microphone

     

Something interesting happens when you become known for something – people ask you about non-related things. For example, you're known for money or career advice, but people start to ask you about relationships.   Why? Because people think if you have one thing together, you have everything together.   This isn't like that, but it's close. It's a question I received about podcast introductions (which I know about), but specifically about using pronouns during an introduction (which I've never had to do myself).   I've got an answer on how to handle this, which I'm confident will work for your situation, regardless of your gender identity or the pronouns you use. Still, I don't know everything about this topic and, because "pronouns" are a non-issue for me and I've never had to deal with this situation directly, I may be missing something here.   Take a listen and, if you have thoughts, feel free to reach out to me.  Topics:

• Podcast introductions
• How you want to be known in the world
• Podcast pre-interviews
• The world we live in and the world we share via the media we create

Links To Things I Talk About:

• Big Podcast Book

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

This is the audio companion to Issue 50 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Cats on steroids
• 5 YouTube Trends Podcasters Shouldn't Ignore
• "Theater of the mind"
• TikTok stats podcasters should be aware of
• Best Brands on TikTok: 12 Examples To Inspire Your Content Strategy
• 17 Types of Video Content That People Actually Watch
• Get More Money for Your Podcast Ads with this "Instagram Trick"
• 5 Ways to Copy a Successful Podcast (and Still Be Original)

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

Audacity 3.1 has been released and it includes three brand new features that will help you to edit your podcast. Topics:

• Why podcasters should consider Audacity for recording and editing
• Why I prefer Audacity to other popular DAWs, including Pro Tools, Adobe Audition, and Hindenburg
• Looping content in Audacity
• "Smart Clips" and non-destructive editing in Audacity
• Two recommended "add-on" programs I use to create my podcasts

Links To Things I Talk About:

• Audacity

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

Jeni Wren Stottrup of The Podcasters' Forum returns for a deeper conversation on women (and general diversity) in podcasting and media.
Topics:

• Male/female dynamics in podcasting
• Is this why you don't like female voices as much as male voices?
• Country radio
• Call Her Daddy
• Things to consider when interviewing women for your podcast...

Links To Things We Talk About:

• The Podcasters' Forum
• Big Podcast Book

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

This is the audio companion to Issue 49 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.   Topics:

• What a sick cat has to do with your podcast
• Gas pump scam?
• 3,500,000 subscribers (and how to get them)
• 615-488-4321
• Making it easy to subscribe to your podcast
• Mobile podcast subscription pages
• Why is nobody subscribing to your podcast?
• Market research for your podcast
• A podcast hijack
• Izotope RX9

  Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

There are a lot of small and genre-specific podcasting conferences. Unless you're in a specific niche or demographic, you may not know about these events or the value they can bring to you and your podcast.   On this episode, I talk with Jeni Wren Stottrup about her experience at a recent podcasting conference designed for women podcasters, She Podcasts.
Topics:

• Niche and genre-specific podcasting conferences
• Getting "back on the bike" after COVID-19 lockdowns
• COVID-related travel issues
• Networking with masks
• Women in podcasting
• Knowing your audience

Links To Things We Talk About:

• She Podcasts Live
• The Podcasters' Forum
• RocknPod Expo

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

As I talked about on this episode, I just installed some new panels based on a DIY panel design by Marcus dePaula.   I did an event with Marcus last week where we took questions from podcasters who wanted to improve the sound of their studio. Zita Christian asked a question about building a studio from scratch – literally starting with a concrete floor and making something that's both comfortable and sounds great.   This episode dives into Zita's situation (which may be very close to your situation) and what Marcus would do.   Don't let the $5500 budget scare you. That's for everything. The sound treatment Marcus talks about will cost you far less.
Topics:

• Recording with concrete walls
• The first thing to do about a concrete floor
• How to build a new "studio" space so you have a good foundation to work with
• Do-it-yourself acoustic panels
• Building a comfortable studio
• Curtains that will make your podcast sound better

Links To Things We Talk About:

• Zita Christian
• Panel Build
• Marcus' DIY Acoustic Panel Plans
• Me Only Louder / Podcast Audio Lab

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.