Align the customer’s desired results with the firm’s interest to maximize profits.
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- (00:00) - Building a Focused Firm Ep 05
(00:35) - Welcome to Part 05: Value Pricing & Offering Guarantees(06:40) - Where is the value?(08:14) - Compliance Value(08:47) - Economic Value(11:00) - Accounting Professionals vs. Number of Potential Clients(15:17) - What does price and value mean to an accounting firm?(15:59) - The rule of 3(21:25) - Does any of this matter to your customers?(25:27) - How does Spiritual Value translate to your clients?(27:21) - What does this concept of spirtual value mean in context of pricing our services?(30:43) - Types of Value Pricing(34:38) - The problem with hourly rates?(38:13) - Answering the time/rate questions(51:28) - Types of Pricing Models (not based on time)(57:24) - Task-based and Output-based pricing(59:14) - Productized Service(01:00:52) - Access-based or Subscription Model(01:01:26) - Value-based Pricing(01:04:36) - Value Conversation Tips(01:07:28) - Mahan Khalsa 5 Golden Questions(01:10:55) - The 12 Ts for Option Building(01:14:18) - Service Delivery Options(01:16:48) - Option Building Results Options(01:18:14) - How to present your value options?(01:26:59) - Presenting your best option first(01:27:47) - Golden Rules for options(01:29:12) - Big guarantees, should set apart the top option(01:32:03) - Creative Guarantees-----------------
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https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d
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Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/
Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/
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