In this episode, Adam Strong discusses the importance of lead generation and how to create a lead magnet. He outlines a five-step process for creating a lead magnet, including identifying the target market, understanding their problems and fears, recognising obstacles, determining the quick win or transformation, and choosing the appropriate lead magnet. Adam emphasises the need to focus on delivering value and solving the target market's specific challenges. 

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00:00 Introduction: Lead Generation and Marketing Assets

02:25 Defining a Lead Magnet and Its Purpose

04:21 Step 2: Understanding Problems, Challenges, and Fears

08:43 Step 4: Determining the Quick Win or Transformation

09:40 Step 5: Choosing the Right Lead Magnet

12:06 Webinar Announcement: Scaling a Business

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