Discover how to build a sustainable revenue engine through high-ROI, investment-level giving conversations.

On this episode of The Focused Fundraiser, Sherry Quam Taylor, a leading fundraising strategist, reveals the "other half of the story" that most nonprofits miss when talking to major donors.

Learn why mid- and major-level donors need more than just mission stories, how to align your fundraising hours with actual dollars, and why framing giving as an investment (not a transaction) transforms your revenue strategy.

Perfect for executive directors, major gift officers, and development leaders ready to move beyond event-driven fundraising.

Featured Guest: Sherry Quam Taylor, Fundraising Strategist (Chicagoland)

Conference Mentioned: WellTold 2026 (April, Fargo, MN) — in-person + online https://welltoldconference.com/

CHAPTERS

0:00 – Welcome & Guest Introduction

0:39 – Sherry's Background: Corporate to Nonprofit

2:03 – The "Hours to Dollars" Mentality

3:12 – The Hard Truth: Fundraisers Tell Only Half the Story

5:16 – Why ROI Matters: CEO-to-CEO Conversations

5:37 – Who Should Attend Sherry's WellTold Session

6:56 – WellTold Conference Overview & Speaker Lineup

7:45 – Diving Into Major Gift Strategy