Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Starmer has suggested that Britain adopt a 'Build, Baby, Build' strategy. Sound familiar? We thought so too, so Helen and Armando are looking at why politicians copy their opponents. Is it a sign of strength or weakness, and do the public think it sounds convincing?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.