Build Launch Scale

Build Launch Scale

By Product CollectiveBusiness
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Build Launch Scale episodes

  • Episode 012: Wireframing with the King of Wireframing, Peldi
    Is wireframing and prototyping the same thing? If not, which is more useful? Should product people get involved with wireframing... or is wireframing just something for UX folks? We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.
    20 min
  • Episode 011: The Product Owner, with Dave West
    What is a Product Owner... and how different is it than the role of a Product Manager? Is it different at all? These questions and others are discussed with Dave West, CEO and Product Owner of Scrum.org -- one of the leading organizations helping companies with agile and scrum practices.
    22 min
  • Episode 010: Breaking into Product Management, w/ Rebekah Bastian
    Why is it that most colleges practically ignore the career path of a product manager? While it may be difficult for college students and those young in their career to learn the PM career path early on, it *is* possible to set yourself up well. Rebekah Bastian, VP of Product at Zillow, gives advice on how to do this for those early in their career who envision themselves becoming a product person.
    14 min
  • Episode 008: The Art of the Product Roadmap w/ Andrea Saez
    Behind every great product... is a product roadmap. But when a roadmap must fit with product strategy, customers are pressuring to know what's coming next, and senior management wants hard dates to commit to, what is a product person to do? In this episode, Andrea Saez, Head of Customer Success at ProdPad offers advice on roadmapping, and even busts some myths in the process.
    16 min
  • Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges
    As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.
    24 min
  • Episode 006: The Importance of Challenging Your Assumptions w/ Cindy Alvarez
    In every product team there are dozens of assumptions masquerading as knowledge. Cindy Alvarez talks about why challenging these assumptions is not only a good idea, but is necessary to the work we do as "product people."
    Cindy Alvarez is the Director of User Experience for Yammer (a Microsoft company), and the author of Lean Customer Development: Build Products Your Customers Will Buy. Cindy is a frequent speaker on UX, Lean, and tech culture.
    22 min

About Build Launch Scale

From the publisher's feed

Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products.