Build My Brand

We discuss the UAE Market and how the best CV/Resume can impact the most difficult processes.

We discuss not only the impact it makes and keywords that should be maximized, we also discuss the psycholinguistics (Psychology of Language) on your profile to create great first impressions:

Applicant Tracking Software

Neuro-linguistic Programming

Return on Investment

Concise Writing

Welcome back to build my brand with your host Jessica Vanderslice the Professional Brand Builder.

I am excited today as we invite a very special guest to join us where we will be sharing valuable knowledge on personal branding. 

In this episode, we define personal branding and what it means for both of us, for Jessica a Personal Brand Builder focused on the career journey and Safia Al Shehi a Personal Brand Coach focused on personal growth, public speaking coaching, and building deep meaningful connections.

Safia Al Shehi is a Strategic, creative, coaching articulate speaker, collaborative Learner and public figure in the UAE. She is a Master's degree holder in media studies from the University of Sharjah. She supports young leaders to craft powerful & authentic personal branding through publics peaking, personal branding, coaching, and training. You can visit her website for her personal brand business at: visit www.safiaalshehi.com

· Join us as we share insight all topics such as:

· The elements that shape your view of personal branding

· Identify personal branding within your culture and profession

· Potential barriers to personal branding

· Identify personal branding within your culture and profession

· Concerns when it comes to Personal Branding

· Resources you use to improve your personal brand journey

· Our thoughts on the leading personal brand trends in 2023

Welcome back to build my brand with your host Jessica Vanderslice the Professional Brand Builder.

I am excited today as we launch our second season of build my brand, which focuses more on sharing valuable knowledge that can be used in your recruitment search.

But I am even more eager to announce our guest joining us from Infinity Consulting Solutions, an award-winning staffing and recruiting agency with offices in across the US collaborating with fortune 500 companies. More recently, I found out that ICS has been acquired by Korn Ferry. So I believe congratulations are in order.

Elise Emeritz is the Director of Talent Acquisition and has played a key role in the growth of the ICS team. She is also part of the ICS Diversity & Inclusion Committee, which is dedicated to ensuring a diverse, inclusive and equitable environment for all its employees.

She has over 14 years of experience helping shape the organization, leading and growing the team in the New York Office and developing long-term relationships with both her clients and candidates.

Thank you for joining me today Elisa, I am truly looking forward to our discussion today.

If you have listened to any of our previous podcasts you will know that our podcasts focus on the recruitment aspects of merging technology with psychology during the recruitment process.

And I am sure Elise will be able to agree that it takes a lot of both aspects to simply find and secure the best candidates for the opportunities. And we know the best candidates aren’t always looking but need to still be prepared.

I would to start by discussing the progression of ATS, and Boolean searches which are heavily utilized during the recruitment process, online and within the integrated recruitment software. This is the technology side of the recruitment process that is important to understand, as it can impact your job search.

Elisa, I want to ask you, your thoughts on

1) ATS and the impact it has on the Resume/CV holder? And what is a Boolean search in the recruitment world?

2) What are some of the aspects Resume/CV holders need to think about when trying to navigate their profiles to the top of a recruitment search?

3) How do resume/CV holders maximize their chances of reaching the top of a job application process?

Psychology aspect: Explain Neuro-Linguistic Programming, especially the part of the language that creates perceptions

1) How does the look and feel of a CV/resume impact you as the recruiter?

2) What are some of the layout and structure of a cv/resume concerns you have experienced to be determinantal to their process of application?

3) What are some of the aspects of the CV in terms of language that impact your perception of their capabilities?

Finally, and closing:

1) How many pages do you want to see when going through relevant profiles? And why?

2) What are your thoughts on putting references on your CV/Resume?

Long gone are the days when you need a 10 page profile, 2 pages are all you will ever need, here is how. 

Support your goals by incorporating your vision into your profile, writing with powerful language, and an instantly more collected and organized layout. Write your story in a way that amplifies your confidence levels.

o Market relevant and stimulating Headline

Have you ever taken the initiative to ask for a salary increase in your job? Well stay tuned, were having an impassioned and controversial conversation about personal experiences when doing so in the past and what happened. We're giving you the tools, knowledge, and motivation to significantly increase your chances of increasing your salary within the first year of employment. 

Introduction: 

Maria: Deputy CEO for iFormat

Candice: Head of Marketing for iFormat 

Topic: How and when is the best time to ask for a salary increase? 

Q: What are some of the possible barriers you will phase during this time? 

Q: What were some of the barriers you phased when asking for a salary increase? 

Barriers: 

1) Budget constraints 

2) Small company, can't afford it 

3) New hires 

4) Bad environment 

5)  Narcissism 

6) Low self-esteem 

7) Low self-awareness 

8) Performance 

We are overcoming the performance barrier.  

Q: Have you ever asked for a salary increase and told me the circumstances around it? 

Q: Was there a time you avoided asking for one when you deserved it? 

Q: What were some of the feelings you were experiencing at this time? 

 Provide the best time and how to ask for a salary increase through multiple mediums: 

1) Email 

2) Performance feedback 

3) Formal letter 

Always have receipts, proof, and documented discussions.

What were some of the barriers you phased when asking for a salary increase, and how to overcome some of these? 

Barriers you may have overcome or faced: 

1) Budget constraints 

2) Small company, can't afford it 

3) New hires 

4) Bad environment 

5)  Narcissism 

6) Low self-esteem 

7) Low self-awareness 

8) Performance and personal ROI  

Having a beautifully designed and elegant profile doesn't necessarily mean you are unhappy at work; it simply means you are ready for an opportunity. That opportunity could be a new job, an opportunity to speak as an expert at an event or conference, contribute to publications or give quotes to the media as an expert in your field. 

Today we're talking about understanding and knowing the market, what are some of the obstacles you are going to face when starting your career move. Now for some, this is not even a problem, you are well connected and can use your network to easily get that interview, but for others, not so much. Where do you even start? 

Before jumping into the science, technology, and psychology of building a personal brand, CV and resume, I wanted to engage with you and share my experience and background a little. And how just helping people changed my life and guided me to where I am today.