Build to Enough

Outsourcing can provide significant benefits for small businesses, allowing you to access expertise and resources without high overhead costs.  Keila explains how outsourcing core business functions like accounting, HR, IT, and more can help free up mental bandwidth, alleviate stress, and empower you to focus on your zone of genius and accelerate strategic growth.

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Keila discusses why business owners should be selective about which clients they take on, warning against accepting money from anyone willing to pay without considering whether they are a good fit. She advises setting boundaries and expectations upfront to avoid problematic relationships down the line, arguing that while some compromise may occasionally be necessary, integrity and team wellbeing should be prioritized over chasing every dollar.Keila encourages entrepreneurs to assess fit, watch for red flags, and feel empowered saying no when needed to create space for ideal clients aligned with their vision and values.

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Keila talks about recognizing, preventing, and dealing with burnout, especially for small business owners and CEOs who feel pressure to always be "on." She shares tips for identifying signs of burnout in yourself and your team, taking time off preventatively, checking in with employees, delegating appropriately, and being empathetic when burnout still occurs. Keila emphasizes we all need to make space to be human even when the work still needs to get done.

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Determining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenue goals, assess your bandwidth across life and work, and strike the perfect balance between earning target income and maintaining sanity. Going beyond "work-life balance" into intentionally designing your business around your desired lifestyle.

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Having a lean team requires making strategic and intentional hiring decisions. Learn how to build a mighty small team that can help your business thrive. When your staff is small, every team member has an amplified impact, so it's crucial to hire all-star players. We'll discuss how to use your financials strategically to hire critical roles first and find candidates that fit your culture and empower your team.

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Growth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to build a business that's sustainable, aligns with your lifestyle, and brings you fulfillment. Welcome to Build To Enough!

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Many of us have heard horror stories from accountants about their experience working in the industry - the long hours, being under-compensated, the high costs of completing accounting accreditations ... It’s no wonder the pipleline of accounting professions is dwindling and experienced accountants are leaving the profession altogether. Or is it?

In this episode, Liz Kolar brings more than 35 years of accounting and professional education experience to the table as she joins Keila to provide her perspective on the shortage of accountants and what firms are doing to address it. 

Tune in to learn why Liz thinks the best time to become a CPA is NOW!

KEY POINTS:

• Liz Kolar’s unique industry perspective 
• When did the decline of accountant candidates begin?
• Why are candidates NOT choosing accounting 
• Is there a CPA pipeline crisis?
• What are firms doing to make accounting more desirable?

QUOTABLES:

“The feedback we're getting, it’s a very complex issue. It's not one issue we can resolve, and everybody will come back. There are multiple factors. And they're all quite concerning.” - Liz Kolar
 

GUEST RESOURCES:

Liz Kolar

surgent.com

LinkedIn | linkedin.com/in/lizkolar
 

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

You landed a million dollar project, but the money will only come later. So how much do you have right now to cover expenses incurred before that check clears? Because it’s not just about how much you’re bringing in but the amount of money coming in on time for the amount that has to go out. 

So in this episode, Keila talks cash flow - why it’s important, what you need to pay attention to, and the pitfalls she sees many entrepreneurs fall into. An episode not to be missed for all small businesses with ebbs and flows working on a project or launch basis.

KEY POINTS:

Why your small business needs a cushion 

Double counting sales and outstanding invoices 

How Little Fish strategizes cash flow 

QUOTABLES:

“So what does all of this mean? Well, cash is king.” - Keila  

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

Inclusion strategist, certified coach, speaker, and author Amber Cabral is back to discuss what it means to build a business that not only feels successful to you but also feels like a business you actually want to run. 

Tune in as Amber shares her journey from solopreneur to realizing she couldn’t do it all on her own and had to grow, all while keeping the heart of her business alive. And how she decided that the impact, culture, and legacy of her small business was worth more than the “big dollars.”

KEY POINTS:

The journey from solopreneur to business owner

Identifying your “enough” number 

The impact and culture of intentionally small businesses 

“How much is the money worth?”

Why you need to get clear about what you love doing in your business

QUOTABLES:

 “The bigger you get, the harder it is to translate the heart of the mission.”

“Figure out early if you're building a business and want to work in your field or building a business you want to sell.”

GUEST RESOURCES:

Amber Cabral

Ambercabral.com

www.cabralconsultingllc.com

IG | instagram.com/bamcabral

LinkedIn | linkedin.com/in/ambercabral

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

The more offers you have, the more money you will make, right? WRONG! 

While it may sound counterintuitive, in this episode, Keila discusses why reducing the number of offerings you provide can amplify and exceed your previous profit and revenue targets. Take Little Fish for example, who doubled their revenue in just two years after eliminating their buffet of services!

So tune in and find out if narrowing your service offerings is right for you and how you can get paid more to do less. 

KEY POINTS:

Why you may want to offer fewer services

How narrowing down can save on costs

What to consider when cutting your list of services

“All money ain’t good money.”

QUOTABLES:

“When you slow down how many services you offer, or actually just streamline down to a lower number of services, you really have the opportunity to make those better.” - Keila Hill-Trawick

“It's hard to be an expert in your field that can provide value to clients when your hands are in a bunch of different buckets. So start looking at your suite of services and ask yourself, could we do less for more?” - Keila Hill-Trawick

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)