Build to Enough

In this special episode, Keila invites her first guest of the season - Natasha Pierre! A social media manager turned video marketing coach, speaker, podcaster, and creator, Natasha helps clients who struggle with strategy and confidence when it comes to content creation. Through her signature group programs and educational content, she helps clients build their brand with a confident video marketing strategy that ultimately grows their business, community, and impact simultaneously. 

Tune in as Natasha shares her own entrepreneurial journey, from the loneliness that comes with growth to walking away from a lucrative business in order to protect her peace. 

So lean in and don’t miss this conversation on burnout, boundaries, and fitting your business into your life rather than fitting your life into your business.

KEY POINTS:

Natasha’s journey from entrepreneur to coach and creator 

The struggle to find balance while growing 

Staying intentionally and experimentally small 

What does “enough” feel like for you?

Trusting your gut and learning to say no

Setting the foundation for the life you want to live 

QUOTABLES:

“It's this place where we can still innovate, still have ideas, and still say yes to things. Where I feel really excited, but not compromise well-being and stress and overwhelm.” - Natasha Pierre

“Be honest with yourself when something needs to go or when something's no longer a good fit. Even when that was what you thought was going to be it. It's hard, but it's worth trusting that instinct or that nudge.” - Natasha Pierre

GUEST RESOURCES:

Natasha Pierre

shinewithnatasha.com

IG | instagram.com/shinewithnatasha

Listen to The Shine Online Podcast on all major streaming platforms!

link.chtbl.com/shineonline

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

Today is a special day in our little corner of the world as it is the 100th episode of Fish Food! And what better time to honor this labor of love than Little Fish’s 5-year anniversary!

Tune in as Keila shares some insight on Little Fish’s growth, where they started, where they are now, and what we can expect in the future. Plus, a little bonus from members of the Little Fish team that you don’t typically hear from!

So lean in and join Keila and Little Fish’s journey of pivots, changes, and figuring out how they can best serve you and their clients!
 

KEY POINTS:

- Why entrepreneurship is not what Keila thought it was!

- How Little Fish was born 

- What brought Kelia success in the beginning? And now?

- “Nobody can make it out here alone.”

- Growing, niching down, and rebranding 

- Building company culture and training your management muscles

QUOTABLES:

“Entrepreneurship is not what I thought it was going to be, in good ways and challenging ways. Everyone talks about the freedom, and the space, and the money. But there's also the fear, and the management, and the constant changes of being a startup.” - Keila Hill-Trawick

“I wanted to be more than an accounting firm. We are a safe space. I want to be an advisory firm that gives support, that allows you to take a deep breath and know that everything is going to be okay.” - Keila Hill-Trawick
 

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

Today Keila brings you the last in her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of.

Taxes seem to be every entrepreneur's favorite topic, from the fear around them to how to do them right to ways they affect our business. So today, Keila goes beyond the flat monetary amount and explores what taxes reveal about your business, what they don't tell you, and how you can use them to make strategic decisions about your future.  

KEY POINTS:

Why the real tax work is done throughout the year 

How do taxes work?

Preparing your taxes and getting a refund 

QUOTABLES:

“You want to make decisions based not just on taxes but at least taking into account that all of the money that you make won't actually belong to you.”

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Keila continues her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of.

Tune in today as Keila talks budgets and forecasts and how they can help you make some quick decisions about the direction you want to go with your business and whether to make any changes to what you’re offering or how you’re offering it. 
 

KEY POINTS:

- What is a budget and how do we make one?

- Why a zero-based budget may work for you

- Forecast - where are you trending to end up?

- How to use your budget and forecast to “mind the gap”

QUOTABLES:

“It does nobody any good to set goals that are too high for what you're actually able to achieve and then just feel like you're missing them every time. Remember, a budget is less of a goal and more of a plan.”
 

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Keila continues her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of.

Tune in today as Keila talks balance sheets! From what's included on the balance sheet to a breakdown of what those accounts mean, dive into what you can learn from your balance sheet and how you can use it to make strategic decisions for your company.

KEY POINTS:

- What is a balance sheet?

- How many accounts does your business need?

- Accounts receivable versus Accrued receivable 

- Breaking down assets and liabilities

- Do your reconciliations!

QUOTABLES:

“So you might be wondering, now that I have this balance sheet, and I've looked at it, I've opened it, how does it help me to make strategic decisions? Well, the first is cash on hand.”

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Keila is excited to bring you the first of her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And while they don’t mean anything as a standalone, the story behind the numbers is what we really need to know in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of.

So tune in as Keila dives into profit and loss statements and why it is the foundational piece of helping you make the best strategic decisions about your business. 

Find the common deductible expenses spreadsheet mentioned in this episode here: drive.google.com/file/d/1gzoqJvta260ESLGwXv0jLfzBcuzKXgu_/view?usp=sharing

KEY POINTS:

- What is a profit and loss statement?

- Breaking down revenue, expenses, and deductibles

- How often should we be bookkeeping?

- Explicit versus implicit data

- “Don’t get too focused on the number itself”

QUOTABLES:

“The whole point of your profit and loss and all of your financial statements is to tell you a story. It's not enough to just look at a number; you really want to know what the numbers are trying to tell you.”

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

More money does not protect your reputation. More money doesn’t necessarily cover all the new expenses that come with it. More money often means more complications and changes. So is more money really more problems?

Tune in as your host gets real about why the pursuit of money is not enough. And if you got it, how do you keep it? How do you make more money, create a team, build a business, and keep your sanity as well as your profit?

KEY POINTS:

• Is manifestation a trap?
• More money, more problems?
• Why you need an analysis of your business
• Don’t confuse your worth with how much you make! 
• What do you want and why?

QUOTABLES:

 “More money doesn't automatically lead to more confidence. The more you make, the more hurdles you're going to jump into, the more changes you're going to have to make.”

 “Just know that the money itself isn't the goal. The decisions, the feelings, the power on the other side? Absolutely. But it's a journey to get there.”

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

Your business is going to grow and change and mold. What you started at the very beginning is not going to be the same in 2 years, 5 years, and 10 years. So what then? 

It’s around this time that you start trying to make decisions about whether you should just burn the whole situation down or maybe just do something different. So in this episode, your host breaks down the difference and shares the things you need to think about when you're trying to determine if you should start over or make a pivot.
 

KEY POINTS:

- Do you like what you’re doing?

- The first step to consider before breaking, rebuilding, or pivoting 

- Where are you making and spending your money?

- How much energy do you have?

- What to ask yourself before making any changes

QUOTABLES:

“You got a couple years under your belt, you've been doing it, you've got some processes, it feels good. But inevitably, something is going to break."
 

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

While your host isn’t necessarily a fan of the consistent pursuit of growth, she also doesn’t believe you have to go at it alone! If you want to avoid burnout and breakdowns, you need to delegate! Even if you’re staying small, you need a strong team behind you in order to serve clients in the exact manner you want. So in this episode, Keila helps you decide when it’s time to hire help and the steps you should take to do so. 

KEY POINTS:

- How do you know when it's time to develop a team?

- Invest in automations first!

- Task doers versus process owners 

- What is the most important thing for you to hire for?

QUOTABLES:

“Most people wait way too long to hire. It’s out of desperation. By the time you are hiring somebody you are in a place where you're like, I just need your help. And the reality is, by the time you do that, it's generally too late.”

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

We didn’t start businesses to feel trapped by them. But the bigger we get, the more complex, involved, and expensive they tend to be. So in this episode, your host asks you to start questioning growth. Do you really want to scale? Or do you just want the fame, attention, cash, and clients behind it?

If you want to get paid, create a life you enjoy, and dump the constant chase for more, this podcast is for you! 
 

KEY POINTS:

- What is a micro-business?

- The biggest mistake when starting a business

- Do you really want to scale? 

- What is your enough?

- 4 ways for a small business to stay small
 

QUOTABLES:

“If you don't determine what is enough for you, what is the place at which you're like, ‘I'm good, we could just ride this out for a little bit’, you may end up on this continuous hamster wheel of just going after things simply for the sake of growth.”
 

RESOURCES

Like what you’re hearing? Check out Little Fish Accounting at www.littlefishaccounting.com or on Instagram.

Connect with Keila!
LinkedIn
www.krht.co

The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)