In this episode of The Product Handbook, we unpack the classic build vs. buy decision — one of the most strategic choices a product manager can face.

You’ll learn:

• How to decide when to build custom solutions and when to buy off-the-shelf or SaaS tools
• The trade-offs between speed, cost, control, and long-term differentiation
• How to factor in total cost of ownership, vendor lock-in, and roadmap flexibility
• Why commodity features are usually better bought, while differentiating ones may be worth building
• Practical frameworks for aligning this decision with your company’s strategy and goals

If you’ve ever debated whether to build something in-house or bring in a vendor, this episode gives you the tools and mindset to make the choice with confidence.