Closing on a home shouldn’t require a two-hour drive and a hope that someone’s still open after 5pm. We’re joined by Taylor Floyd, owner of Willow & Crown Signing Co. in Durant, Oklahoma, to unpack how she built a community-centered notary business that solves a real rural problem: limited access to loan signings and reliable document notarization when local offices can’t help. 

We talk through what it looks like to become a “hub” for signing services in a small town, from partnering with realtor associations to doing local Facebook marketing and showing up through community service. Taylor also explains the day-to-day reality of helping people who are overwhelmed by paperwork, including acknowledgements and DMV-related forms, and why staying current on changing state requirements is part of the job if you want to deliver consistent, on-time results. 

Trust is the thread running through everything. Notaries handle sensitive documents and personally identifiable information, so Taylor breaks down how white-glove service works, how documents move securely to lenders and law offices, and why BBB Accreditation aligns with the standards she wants her company known for. We also cover her plans to expand mobile notary coverage across Oklahoma, hire reliable notaries, and keep growth rooted in small communities that are often overlooked. 

Connect with Willow & Crown on Facebook: https://www.facebook.com/profile.php?id=61578783209132

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

Trust isn’t a warm, fuzzy value statement. It’s a hard business asset that lowers sales friction, increases repeat customers, and gives you breathing room when a project goes sideways. We sit down with Kit Letcher, President and CEO of the Better Business Bureau serving Central Oklahoma, to unpack what trust looks like on an ordinary Tuesday for small business owners, leaders, and teams trying to grow in a louder, more skeptical market.

We talk about why small business is Oklahoma’s economy, what’s changing in buyer behavior, and how a digital-first world means customers judge you before they ever call. Kit shares practical credibility checks you can run today: consistent phone numbers, matching website and social details, realistic hours, and authentic photos that reduce uncertainty. From there, we get into transparency and the “no surprise experience” customers want now: clear price ranges, written timelines, deposit expectations, and a simple plan for handling delays without burning trust.

You’ll also hear what BBB sees every day in complaints and reviews, why communication beats perfection, and how to turn policies into a two-sentence script customers can understand. We close with five trust multipliers, including proof of work content, and a mindset shift that makes reviews part of operations rather than marketing. If you want a stronger reputation, better referrals, and fewer avoidable fires, hit play, then subscribe, share this with a fellow business owner, and leave a review with your biggest trust lesson.

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

What if your next stage of growth isn’t another ad campaign, but a system that turns every good conversation into a clear next step? We sat down with Ashley Howard of DevMar Strategies to map the journey from first touch to raving review—and why uniting marketing and sales inside a single CRM changes everything.

Ashley shares how DevMar grew from solo consulting to a full-service firm by obsessing over systems that actually get used. We dig into the foundations: choosing a CRM your whole team can live in, designing repeatable workflows, and collecting the data you’ll wish you had in five years. You’ll hear how to automate confirmations and follow-ups without losing the human touch, why a shared source of truth breaks silos, and how tracked emails and activity timelines turn guesswork into accountability.

For scrappy teams starting from zero, Ashley outlines a practical HubSpot-first path: spin up the free CRM, define the fields that matter, import your contacts, and build from there. If your tech stack is bursting at the seams, we walk through auditing tools, planning migrations, leveraging native integrations, and consolidating reporting so leaders can make faster, smarter decisions. Most importantly, we show how sales’ real-world pain points should flow back into marketing’s messaging, content, and budgets—closing the loop that drives predictable pipeline.

You’ll leave with a simple mantra: systems should break silos, data should serve the future, and adoption is everything. If you’ve ever felt buried under spreadsheets or worried automation would make you sound robotic, this conversation will reset how you think about growth operations.

Connect with DevMar Strategies: 

https://www.bbb.org/us/ok/yukon/profile/marketing-consultant/devmar-strategies-0995-90130002

https://www.facebook.com/DevMarStrategies/

https://devmarstrategies.com/

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

Tracie Lambert, the self-described "chaos coordinator" for Bumble Bee Blinds in Oklahoma, brings infectious energy and design expertise to this conversation about building a trusted, woman-owned business in the window treatment industry. 

The story begins with founder Monica Hope's post-COVID epiphany that corporate America no longer aligned with her values and vision. Seeking to build a legacy for her children and make a meaningful difference in her community, Monica and her family launched Bumble Bee Blinds after receiving what Tracy calls a "God wink" – opening her calendar on National Bee Day while deciding between business opportunities.

What distinguishes Bumble Bee in a competitive market is their servant-hearted approach and deep local accountability. "We're going to see you at ball games, at the grocery store, at the bookstore," Tracie explains, highlighting how their community presence creates natural accountability. This commitment to quality and service has earned them an A rating with the Better Business Bureau.

Tracy's passion truly shines when describing her mobile showroom – a vibrant yellow van affectionately named "Bee-Gee" that brings the full window treatment experience directly to clients' homes. With a background in interior design, she follows two simple but powerful rules: "functionality first" and "I don't sell ugly." This approach empowers homeowners to make confident decisions about products that significantly impact their living spaces.

From traditional blinds to the resurgence of modern drapes, from residential spaces to commercial properties and outdoor patios, Bumble Bee Blinds continues expanding throughout Oklahoma.

Visit Bumble Bee Blinds on social media or schedule your free consultation today to experience their unique, personalized approach. 

https://www.bbb.org/us/ok/oklahoma-city/profile/blinds/bumble-bee-blinds-of-norman-0995-90123306

https://www.facebook.com/bumblebeeblinds.norman

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

Commercial insurance doesn't excite most business owners—until they actually need it. Steven Conway, with over 20 years of experience running his insurance agency, understands this reality better than most. "You don't need insurance until you need it," Conway observes, highlighting why proper coverage matters when the unexpected occurs.

The commercial insurance landscape constantly shifts, creating significant challenges for business owners. Insurance carriers regularly change their "appetites," suddenly restricting or dropping coverage for certain business types without warning. These market fluctuations can leave business owners scrambling, even when they've done nothing wrong. This volatile environment makes working with an experienced agent who can navigate these changes absolutely essential.

What truly separates valuable insurance advice from the ordinary is understanding that exclusions often matter more than inclusions. Conway emphasizes that business owners should look beyond what's covered to thoroughly examine what's not covered in their policies. The devil truly lies in the details—replacement cost versus actual cash value, flat-rate versus percentage-based deductibles, and specific exclusions that could leave a business vulnerable. "You're going to pay it at one end or the other," Conway explains. 

Proactive communication remains vital for proper coverage. Business owners should clearly explain their operations and anticipated changes—whether hiring additional staff, expanding services, or extending business hours—as these factors significantly impact coverage needs and premium costs. Regular policy reviews help ensure that as your business evolves, your insurance protection evolves with it.

You can connect with Conway Insurance by visiting their website: https://www.conwayinsuranceok.com/ or finding them on BBB.org

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

The roofing industry in Oklahoma faces unique challenges that deeply affect homeowners, contractors, and insurance companies alike. Scott from McRoof pulls back the curtain on the complex and often contentious world of roofing and insurance claims in the heart of Tornado Alley.

Drawing from decades of experience in construction and roofing, Scott shares how his company was built on a foundation of technical competency and consumer education rather than high-pressure sales tactics. He explains the crucial distinction between "roofing salesmen" and what his company employs: "solution specialists" who focus on creating genuine solutions for homeowners facing storm damage.

At the core of Scott's philosophy is what he calls "the edge of the coin" - maintaining perfect balance between homeowner and insurance company interests through accurate damage assessment and fair pricing. This approach stands in stark contrast to the adversarial climate that's developed in recent years, where desk adjusters frequently override on-site inspections, creating frustration for all parties involved.

The conversation takes a fascinating turn when Scott discusses how advanced roofing technologies can dramatically improve resilience against Oklahoma's severe weather. These systems, while requiring higher initial investment, can withstand up to two-inch hail and even EF1/EF2 tornadoes without significant damage.

For listeners wondering how to protect themselves when selecting a roofing contractor, Scott offers practical advice for spotting red flags and essential credentials to verify. From checking the Construction Industries Board registration to verifying manufacturer credentials, these tips provide a roadmap for finding trustworthy professionals in an industry sometimes known for storm-chasing opportunists.

Want to better protect your home and potentially contribute to lowering insurance premiums across Oklahoma? Listen now to discover how building better roofing systems could transform both individual homes and the state's insurance landscape.

https://mcroof.us/
https://www.facebook.com/mcroofokc
https://oklahoma.gov/cib.html

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

Tax credits are leaving thousands—sometimes hundreds of thousands—of dollars on the table for small businesses who simply don't know they exist. Tim Lowe of Guardian Financial pulls back the curtain on these hidden opportunities that could transform your bottom line.

The Workers' Opportunity Tax Credit to R&D tax credits and everything in between. 

What makes these services particularly valuable for small business owners is the risk-free approach. With no upfront costs and a streamlined assessment process, businesses can discover their eligibility without diverting resources from their core operations. While large corporations employ full-time tax specialists to capture these benefits, Guardian Financial levels the playing field for small and medium-sized businesses whose owners are focused on their expertise rather than tax code complexities.

Ready to stop overpaying on taxes? Visit Guardian Financial's website where seven simple questions can reveal what tax credits your business qualifies for—potentially transforming your financial outlook this tax season and beyond.

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

From empowering young girls to celebrating seasoned leaders, this episode shines a spotlight on the Women of Integrity and Young Women of Integrity Awards. We delve into the mission behind these prestigious recognitions—celebrating women who inspire, lead, and uplift their communities in countless ways. As we discuss the origin of these awards and their vital importance, we introduce the newly launched category for young women aged 12-22, who are making impactful changes and serving as role models for future generations.

Listeners will gain insights on how to smoothly navigate the nomination process for both awards, the values that drive our initiatives, and the significance of community recognition. Additionally, we emphasize the handcrafted nature of the award pieces, produced by local artisans, and how they symbolize the integrity and hard work of the recipients. This is more than an award; it’s about creating a lasting legacy and motivation for all women to strive for excellence.

As we gear up for the celebration at Revere and Revel on October 23rd, we invite listeners to participate in recognizing outstanding women within their own circles. Join us in uplifting voices that often go unheard and spotlight those who are transforming lives—one act of integrity at a time. Don’t miss this opportunity to engage with your community—subscribe, share this episode, and let’s celebrate together!


Recognizing integrity starts with you. 🏆

Tune in for a quick, five minute dive into the Woman of Integrity Awards. Nominate the young women and women in your lives using these links:

🎉Nominate the Woman of Integrity in your life at https://lnkd.in/gzS4CANU

🎉Nominate the Young Woman of Integrity in your life at https://lnkd.in/gFfTaW8r

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

Sincere Property Management embodies the essence of trust and integrity in the rental market. The founders share their journey, insights into supporting new investors, and the importance of nurturing relationships and ethical practices within property management.

• Introduction to Sincere Property Management and its founding story 
• Focus on building trust and integrity in property management 
• Challenges faced by new investors and ways to navigate them 
• Importance of open communication and relationships with clients 
• Insights into practical tips for aspiring property investors 
• Discussion on time management and life balance for entrepreneurs 
• Conclusion highlighting the philosophy and ethos of Sincere Property Management

https://www.sincerepropertymgmt.com/
https://www.facebook.com/profile.php?id=61554181097228
https://www.linkedin.com/company/sincere-property-mgmt/
https://www.instagram.com/sincerepropertymgmt/

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

This episode explores the evolving landscape of sales in a post-pandemic world, emphasizing the importance of trust and efficiency. The conversation covers how small businesses can adapt their selling strategies to foster authentic relationships, minimize waste, and better understand consumer behavior.

• Emphasis on building trust through personal relationships 
• Community involvement as a strategy for establishing credibility
• The need for businesses to understand client needs through questioning
• Strategies for nurturing tailored experiences for customers
• Focus on gathering client information rather than just dispensing it

Top Sandler Free Growth Resources

1. How to Grow Your Business Video
   https://cgs.fyi/grow
2. Podcast Series
3. https://cgs.fyi/howtosucceed
4. Available on all podcast platforms - search for "Sandler: How to Succeed"
5. YouTube Channel - 100+ Growth Resources
6. https://cgs.fyi/youtube
7. Book: https://a.co/d/4K5EYQL

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK