Unlock the secrets of artificial intelligence with me, Casey Farmer, and guest, digital marketing professional, Gunnar Hood, as we delve into AI's transformative power in the business arena. Grasp how even the minutiae of operations can be overhauled, with tasks that once took hours now whittled down to minutes. Gunnar shines a light on how AI like ChatGPT is not just a tool, but a game changer, crafting job descriptions and refining hiring processes with ease, all while mirroring your brand's distinct voice.

As we guide you through AI's practicality, from personal Chrome extensions for summarizing YouTube videos to Microsoft 365's Co-Pilot that turns spreadsheets into a breeze, the horizon of possibility widens. We tackle the myths head-on, dispelling fears of AI in marketing and creativity, and instead championing a synergy that amplifies human talent. Gunnar shares tangible strategies for nurturing AI proficiency within your teams, ensuring your business not only keeps pace with AI evolution but sprints ahead. Join us for a journey into the future of small business, where AI is the trusted sidekick. 

LinkedGunnar.com
https://www.wsi-summit.com/
https://www.wsi-summit.com/ai-resources

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Unlock the secrets to marketing success with Angel Melvin from Light Alive Marketing as we share a trove of strategies and insights tailored for the budget-conscious entrepreneur. From painting studios to accounting firms, our conversation promises to equip you with the knowledge to craft a marketing language that resonates with your clientele. Discover how to create an impactful presence in the marketplace, find the sweet spot between DIY marketing and when to bring in the pros, and learn to navigate the challenges of self-promotion with the finesse of a seasoned marketer.

Diving into audience identification, we unveil the importance of knowing not just who your customers are but where to find them and how to capture their attention. Listen as we dissect the relationship between audience demographics and media channel selection, offering a strategic approach to content that converts. Whether your target audience is millennials on Instagram or boomers on Facebook, we've gotten the lowdown on how to engage them effectively with the resources you have at hand.

Lastly, we shatter the myth that email marketing is a relic of the past, highlighting its enduring value in a robust marketing toolkit. From becoming a Storybrand certified guide to weaving your customer into the fabric of your brand's story, this episode is jam-packed with practical advice and actionable steps. Ready to take your small business marketing to new heights? Join us for a marketing masterclass that will transform the way you connect with your audience and amplify your message.

Connect with Angel Melvin: 
https://www.lightalive.marketing/
https://www.bbb.org/us/ok/norman/profile/digital-marketing/light-alive-marketing-0995-90060637/#sealclick

Email marketing resources: 
Can-Spam: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

Story Brand: https://storybrand.com/

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Embarking on a journey to technological enlightenment, Red Star Consulting's very own Ryan Halloran joins us to illuminate the path for small business owners looking for the perfect toolset. He brings years of expertise, steering us away from the seductive maze of tools and toward the ultimate destination: operational efficiency. We tackle the crucial steps needed to align technology with the heartbeat of your business, ensuring your selection process is driven by the actual challenges and goals you face—not just the shiny allure of the latest gadgets.

Together, we'll unlock the potential of web research, YouTube demos, and the wisdom of sales teams and their clients, providing you a map to the treasures of time and money saved. We don't journey alone; the voices of spouses, employees, and close confidants join the chorus, offering their insights to bolster our confidence as we make pivotal decisions for our business's future.
Ryan shares the importance of training your crew—both your team and the valued customers you serve—ensuring that every new tool implemented is as much about enhancing their experience as it is about upgrading your arsenal. Join us for this episode, and transform your small business into a vessel of unmatched efficiency and customer satisfaction.

Click here to download the PDF: https://bbb.org/content/dam/0995-oklahoma-city/podcast/Tech%20Solutions%20for%20Streamlining%20Your%20Small%20Business%20with%20Ryan%20Halloran.pdf

Contact Ryan Halloran:
https://www.bbb.org/us/ok/oklahoma-city/profile/consultant/red-star-consulting-llc-0995-90071038
https://www.redstarconsultingllc.com/
RED STAR CONSULTING, LLC
(312) 818-0811   
(405) 625-3559
[email protected]

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Unlock the secrets to a prosperous business future as BBB Accredited Business owner and business strategist, Kyle Golding of The Golding Group, shares in a vital discussion on the how-tos of effective business planning. The conversation promises to arm you with strategies for setting and achieving both profitability and growth. We dissect the importance of early-bird planning in Q3, setting lofty yet reachable goals, and the art of breaking these down into measurable objectives. Don't miss out on tips to guide you through the importance of a SWOT analysis and tracking progress with KPIs, while ensuring you're not just in your business but working on it to guarantee a lucrative year-end.

Peek behind the curtain of managing finances as if your business's survival depends on it—because it does. Kyle shares the fine line between day-to-day operations and strategic oversight that can prevent the panic of cash flow crises.

Cap off your business toolkit with the underrated power of networking. Kyle shines a light on the impact of casual coffee meet-ups with fellow entrepreneurs, where cross-industry chit-chats can lead to groundbreaking ideas and open doors to new ventures.

We also offer some insight into navigating the uncertainties of an election year and the importance of being agile in the face of policy and economic changes. And we wrap things up by reaffirming the need for strategic planning, iterative business processes, and embracing the creative solutions that emerge from challenges—all with the backing of a supportive network. Join us for this episode and set the stage for a year of smashing business milestones with Kyle Golding.

Follow Kyle Golding and listen to his podcast:
https://thegoldinggroup.com/
https://www.facebook.com/StrategicBusinessGrowth
 
Listen/Watch/Stream/Subscribe https://lnkd.in/gRRW7GF7
Apple Podcast bit.ly/TheGoldingGroup
Videos on YouTube bit.ly/GoldingGroupYouTube
Spotify bit.ly/SGPSpotify
iHeartRadio bit.ly/SGPiHeart
Spreaker https://lnkd.in/g5VQu67K
Google Podcast bit.ly/SGPGoogle
Goodpods https://lnkd.in/gDAmbpEW
Amazon https://bit.ly/SGPonAmazon
Audible https://adbl.co/41HkMZ1
Podchaser bit.ly/SGPodchaser
Pod Link http://pod.link/1275659816
Deezer bit.ly/SGPDeezer
Podcast Addict bit.ly/SGPodAddict

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From the bustling streets of Ghana to the grandeur of the American dream, we're thrilled to turn the mic over to Francis Flair, a business consultant with a story that defies the odds. 

Francis is a firm believer in the power of customer service, but he also recognizes that many companies fail to grasp what that entails. Tune in as we dissect the dangers of vague customer service directives and highlight the need for precise definitions of 'excellent service'. We'll share some real-life examples of how enabling employees to make decisions can significantly improve customer experiences. Francis also shares his valuable perspective on the importance of creating an unwavering culture of service, even if it means navigating through tough times.

We're not stopping at surface-level insights. Join us as Francis delves into the significance of owning decisions and admitting to mistakes in the customer service industry. Learn from his own experiences, and discover how leadership plays a fundamental role in establishing a culture that prioritizes customer service. We'll also explore the joy of learning from others and the importance of context in understanding one's journey. So, buckle up for a rollercoaster ride of insights, wisdom, and meaningful conversation, all bundled into one riveting episode. You won't want to miss it!

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Are you ready to be enlightened? Join us as we illuminate the subject of lighting design with our guest, Lu Phillips of Blingle Premier Lighting. Lu paints a vivid picture of how lighting can dramatically transform spaces, from landscape lighting that enhances the beauty of the evening to holiday lights that give life to festive occasions. We promise that, by the end of this episode, you'll see light in a completely different way!

Our exploration doesn't stop there. Venturing into the heart of Oklahoma, we uncover the artistry and innovation behind some of Blingle's most captivating projects. Have you ever wondered what a water tower would look like bathed in light? Or how an entire city block can be transformed into a themed holiday spectacle? Then this episode is a must-listen for you! Join us and Lu as we reveal how advances in technology and reduction in prices have made LED lighting an everyday marvel. Get ready to be inspired and discover how light can evoke emotions and bring magic into your spaces.

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In this episode of the Build with BBB podcast, Casey Farmer sat down with 2022 Woman of Integrity winner, Amy Singleton to talk about showing up authentically, being who you are on purpose and finding your tribe of customers and partners. See more conversations like this at BBB Serving Central Oklahoma's Women in business conference, Revere & Revel on Sept. 20, 2023! Ticket info can be found on BBB social media channels @BBBCentralOK

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In this episode of the Build with BBB Podcast, Vice President of Marketing Casey Farmer and Taelor Connell of Polston Tax & Accounting sat down to talk about developing confidence when receiving solicited or unsolicited feedback. What does this mean for small business owners and managers? Tune in!

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In this 1:1, podcast host, Casey Farmer sits down to talk with Founder/Inventor, Sharina Perry of Utopia Plastix about her why, community, business, faith, family, and helping others use their talents.

Sharina will speak at BBB Serving Central Oklahoma's annual women in business conference, Revere & Revel on Sept. 20!

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Rev up your small business spirit! Stream S2 E2 of Build with BBB on Spotify now! Discover HR insights, community impact, family dynamics, and Zac's "main street" support, all packed with inspiration for your success! Tune in and thrive!

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