Join Trevor and Heather along with their expert guest, Venveo CEO, Beth PopNiklov, as they delve into the world of Insulated Concrete Forms (ICF) and marketing strategies. With over two decades of experience, they unpack the nuances of leveraging AI in social media, the emerging potential of Reddit for ICF discussions, and the importance of integrating digital and in-person marketing efforts. Whether you're an ICF veteran or new to the concept, this episode offers insights on building a resilient brand and navigating the challenges of a niche market. Tune in for a conversation that bridges practical experience with innovative marketing tactics.

Follow Beth at Venveo.com and on Instagram @Venveo or email her [email protected]

And of course follow us BuildWithICF.com or @BuildWithICF on Instagram AND NOW ON reddit u/BuildWithICF