In this episode of Build Without Chaos, Colleen Goepfert talks with Emily Jordan from Midi about what it takes to scale in a category where trust is fragile and standard growth playbooks fall short.

Emily stepped into Midi at a moment when the women’s health market was loud, emotionally charged, and moving fast. Rather than defaulting to familiar B2B or B2C tactics, she made deliberate choices around pace, credibility, and restraint. Those decisions shaped how Midi grew, protected trust, and built momentum without sacrificing care.

This conversation explores what happens when judgment matters more than tactics and when knowing what not to scale is just as important as knowing how to grow.

What We Discuss:

• Why traditional growth playbooks did not apply in this category• Trust as a constraint to scale, not a byproduct of it• Choosing credibility over speed in emotionally charged markets• Founder-led storytelling versus paid scale• Slowing growth intentionally to protect clinical quality• Leading mission-driven and market-driven teams at the same time• Letting go of perfectionism in high growth environments

Why This Episode Matters:

This episode is for operators, marketing leaders, founders, and executives building in complex or high-stakes categories where getting it wrong can do real damage. If you are navigating growth without a clear template or questioning whether the usual rules apply, this conversation offers perspective grounded in experience, not theory.

Connect:

Website: buildwithoutchaos.com

Colleen Goepfert: linkedin.com/in/colleengoepfert

Emily Jordan: linkedin.com/in/emilyjordangargas-mba/

Calm is often mistaken for hesitation, especially in high pressure, high growth environments where urgency is rewarded and speed is treated as performance.

In this solo episode, Colleen examines why that framing is wrong.

Drawing from real operating experience, she explains how urgency culture quietly erodes trust, decision quality, and long term momentum, and why calm leadership is not the absence of pressure but the discipline that allows pressure to be useful.

This is not a case study or a how to.
It is a reframing of what serious leadership looks like now.

In this episode:

• Why urgency is often confused with effectiveness

• How speed without clarity creates noise, not momentum

• What breaks when everything is treated as critical

• Why calm is becoming the leadership standard, not an alternative style

Calm is not slow.
It is how leaders handle complexity at scale.

In this episode of Build Without Chaos, Colleen Goepfert sits down with Ivo van den Brand, former Global CMO of Too Good To Go, to explore how leaders bring clarity and structure to a fast-scaling, mission driven organization.

Ivo led marketing across 17 countries and more than 160 marketers. He shares what it took to create alignment, focus, and operational excellence inside a team that was growing fast and feeling the strain.

What We Discuss:
• Creating order inside a decentralized, emotionally invested culture
• How to restructure without losing trust
• Vulnerability as a leadership advantage
• Managing the internal voice and reframing imposter syndrome
• Keeping teams focused during constant transition

Connect with Colleen:
buildwithoutchaos.com
linkedin.com/in/colleengoepfert

Connect with Ivo:
linkedin.com/in/ivovandenbrand

Some leaders chase scale. Others redefine it.

Colleen Goepfert sits with Andrew Garrihy, who served as Global CMO at four major companies before stepping away from the executive track to focus on coaching and conscious leadership.

This conversation explores what happens when operators stop optimizing for velocity and start building for longevity — in business, leadership, and life.

In this episode, we talk with Andrew Garrihy — The CMO Coach, an international marketing leader and executive coach who helps CMOs lead with clarity, confidence, and courage. Learn more at The CMO Coach.

What really happens when women leaders rise to the top?

Shannon Nutter joins host Colleen Goepfert on Build Without Chaos to share insights from her upcoming book, drawn from candid interviews with dozens of executives.

Together, they explore how power and scrutiny collide in leadership, what it means to face “the take down,” and why awareness of organizational dynamics reshapes influence.

This episode is about women in leadership, navigating career pivots, and making time for what actually matters.

In this short reflection, Colleen Goepfert connects the dots between recent Build Without Chaos conversations. From what chaos feels like on the front lines, where it’s experienced most immediately, to the pressures leaders face when they’re in the spotlight, this interlude frames the larger arc of Season 1.

What does chaos feel like in daily roles? How does it change when visibility amplifies the pressure? And what patterns emerge when stories that usually stay behind closed doors are finally surfaced?

This brief episode sets the stage for what’s ahead: a deeper look at resilience, perspective, and leadership in systems that thrive on chaos.

What’s it really like on the front lines of growth and chaos?

In Episode 6 of Build Without Chaos, Colleen Goepfert sits down with Angela Dulavoy to share candid stories from agency life, hyper-growth, and corporate pivots.

From 36-hour website launches in New York City to navigating constant org changes at Salesforce, Angela reveals how chaos gets normalized in business and how leaders can build resilience, set boundaries, and find clarity under pressure.

Whether you’re a marketing leader, founder, or operator, this episode will resonate if you’ve ever asked yourself: how do we keep building when the chaos never stops?

This episode wasn’t planned—but it needed to be said.

When the world feels louder, faster, and more unrecognizable, staying human is the real work. In this solo reflection, host Colleen Goepfert explores what it means to lead with clarity in the midst of ambient chaos, constant change, and uncertainty.

You’ll hear insights on:

• Why urgency is not a strategy

• How to practice quiet accountability when everything feels noisy

• What calm leadership really looks like under pressure

Next episode, we continue with a guest who chose alignment over noise.

🎧 Build Without Chaos is a podcast for leaders, founders, and operators who want to grow without burning out. Hosted by Colleen Goepfert.

What happens when calm becomes the culture?

In this episode of Build Without Chaos, host Colleen Goepfert sits down with Lyndsey Corona, a seasoned marketing leader who spent years inside high-pressure agency life—fast deadlines, urgent clients, nonstop demands.

Everything shifted when she began leading from a different place: one grounded in meditation, stillness, and presence.

Together, we talk about:

• The cost of always being “on” in work and leadership

• How stoicism reshaped her relationship to pressure

• What it looks like to lead without feeding the fire

Whether you’re deep in the noise or just beginning to shift, this conversation is a reminder: your calm isn’t just personal—it’s contagious.

🎧 Build Without Chaos is a podcast for leaders, founders, and operators who want to scale growth without burning out. Hosted by Colleen Goepfert.

What happens when the chaos ends—but your body is still bracing?

In this solo episode of Build Without Chaos, host Colleen Goepfert reflects on what it’s really like to return to a city, a home, and a role that no longer run on survival mode.

We explore:

• Why high-stakes environments reward over-functioning

• How toxic leadership shapes your sharpness

• The hidden cost of adapting to chaos

• What it takes to lead, build, and show up after the adrenaline fades

This episode is for anyone who’s left the storm but still feels it in their body—and is ready to build differently now.

Up next: I’m joined by Brand Executive Lyndsey Corona to talk ambition, burnout, and what it means to lead without performing.

🎧 Build Without Chaos is a podcast for leaders, founders, and operators who want to scale growth without burning out. Hosted by Colleen Goepfert.