Enablement works best when the sales leader and reps are working closely from day one. They understand, before a person comes in, what their background is and what they need to be most successful.

Caroline Holt is a results-oriented leader with extensive experience reducing friction in the sales and renewal process for AMs, AEs and SDRs. She has a passion for designing sales training programs, onboard and up-skill sales teams, owning the product marketing voice and managing the solutions engineering teams. She is the VP of Revenue Training and Enablement at Bonterra, a company that supports people who make social good possible so they can drive more impact for more people in less time.

In this episode, she shares how sales enablement can look different for every business, finding who’s responsible for the sales enablement process, recommendations to building world-class enablement, tracking metrics, and more.

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