Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there s so much distraction and disruption today that it s nearly impossible. There s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to […]

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The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client s name and really get to know them. […]

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The Basics of Brand Storytelling: You Don t Get to be the Hero If your prospective client asks ten people in your office, Why should I choose your firm? , they re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and […]

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Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well we re a commodity. If there s nothing different between us and our closest competitor, why would a […]

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The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re there wondering, what s in it for me? How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe […]

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Using LinkedIn to Build Authority as a Small Firm Architect Facebook, Twitter, Instagram and more social media networks can all be used to build powerful relationships with the people you want to work with most. How can you leverage your brand’s story through your professional LinkedIn profile? This week on EntreArchitect podcast, Using LinkedIn to [...]

Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and […]

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Successful Strategies for Working with Your Remote Teams Many small firm architects have been slowly moving toward working successfully with remote teams. The tools and technology are reliable enough to do this on a regular basis, but do you have the discipline to create and follow the systems to make it work for your small [...]

Exit Planning for Small Firm Architects One day, you’re going to leave your business; it’s part of how you plan the life of your business. How much money do you need from the sale of your business to maintain your lifestyle after retiring? What’s the most effective way to transfer your small architecture firm? This [...]

No Matter the Size, the Journey s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there s an architect that says, I can do better. Maybe you re that architect. What does it mean to be different? How do the best brands in […]

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