With so many new content and social media platforms popping in and out of existence, there is an overwhelming volume of options for your brewery to communicate with your audience. However, if you are trying to run a content marketing plan that is effective RIGHT NOW, then you definitely need to focus on these 5 channels.

1. Email

In this session, we’ll break down why these channels are essential and how to best leverage them for your marketing strategy. We’ll discuss KPIs, design specifications, and tactics for each channel. We’ll even highlight some helpful software that you can utilize for each channel. Even if you’re already using some or all of these channels, you’re still going to gain valuable insight on how you can improve your efforts.

Chris Overlay is the founder and CEO of Get Hoptimized - a marketing consulting firm designed specifically for the craft beer industry. He has over 11 years of experience managing marketing strategies for small businesses across the United States and Canada. Chris has managed millions of dollars in digital ad spend and has co-founded several successful startups. In his free time, Chris enjoys brewing beer at home and cheering on his favorite sports teams (Denver Broncos and the Las Vegas Golden Knights).

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