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September 30, 2014Get them talking about youWord of mouth is the most powerful form of promotion. But relying on doing a good job and word spreading is a slow way to build your practice.4 minPlay
September 19, 2014Be a Careful CuratorSupplement your own original content with other people's material, but respect their intellectual property rights.6 minPlay
August 08, 2014Question TimeHow to stay in control and maintain the good impression you've created with your presentation.6 minPlay
June 28, 2014The Marketing MixAdvertising is only one form of promotion. You need to use a variety of methods that all work together.7 minPlay