Build Your Marketing Muscles - Small Business Marketing Strategies

You can't rely on friends, family, and strangers on the internet to price the products you make or the services you sell. 

I dive into some of my favorite topics for this episode! Pricing, value, and communicating that to your buyers and clients. 

Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group! 

 

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

I love working with businesses that are just launching to help them get started the right way (and avoid complications and headaches later!)

Resources mentioned in the podcast:

Choosing your website creator - https://www.gwenmontoya.com/blog/should-you-use-wix-weebly-squarespace-or-wordpress

Which social media is right for you? https://podcasts.apple.com/us/podcast/9-choosing-the-best-social-media-platform-for-your-business/id1453309708?i=1000439198511

View the companion Pinterest board for this episode -  https://www.pinterest.com/gmontoyapdx/how-to-launch-a-business/

Gwen's website - www.gwenmontoya.com

Ready for ongoing support, accountability, and resources? Join my membership group! https://www.gwenmontoya.com/membership.html

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

There are so many amazing marketing podcasters out there! In this episode I share seven I enjoy. 

Link to  other podcasts blog post - https://www.gwenmontoya.com/blog/7-podcasts-you-should-listen-to-this-week

Link to Anti-Racism isn't a Marketing Choice - https://www.gwenmontoya.com/blog/anti-racism-isnt-a-marketing-choice

Anti-Racism resource list - https://www.themobnation.com/blog/want-to-do-better-but-arent-sure-where-to-start-start-here

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

Pinterest is one of my favorite platforms and accounts for a significant piece of the new traffic that comes to my website each month. 

It is a HUGE topic, but so much fun to explore!

This this episode we'll about what Pinterset is, how it works, and why it matters.

I'll also give you a rundown of the lingo and best Pinterest practices in 2020!

Ready for ongoing marketing support and accountability? Join my membership group - https://www.gwenmontoya.com/membership.html

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

COVID made is 10x (at least) as hard to run a business that normal, but that doesn't mean there's nothing you can do. 

Whether your business is slowed down, stopped, or undergoing a big pivot, I'm sharing tips and ideas to help!

Ready for ongoing marketing support? Join my membership group - https://www.gwenmontoya.com/membership.html

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

I often hear "I need to get more traffic to my website" as if that is the entire goal - just traffic. 

But traffic is just the first step! You need to focus on user friendliness, growing your email list, and conversion, too!

Check out this episode's companion Pinterest board for more ideas and links.

Related podcasts:

10 Things Your Website Must Have

Using and Growing Your Email List

What SEO Can & Can't Do for Your Business

Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group! 

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

No matter which holiday you are planning for, if you make more sales during a "holiday season" you need to start weeks and even months earlier than you think you do to get the most out of your promotions. 

In this episode I break it down for you!

For more resources, go to the Pinterest board for this episode - https://www.pinterest.com/gmontoyapdx/holiday-marketing-tips/ 


Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group! 

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

Networking isn't something that comes easy to me and I can't say I ever really look forward to it (except for MOB meetups, of course!)

In this episode I share ideas and tips to make your next networking experience a success instead of a nightmare.

For more networking tips and ideas, check out the companion Pinterest board for this episode.


Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group! 

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

I'm a big believer in not showing up on every platform (which means I'm definitely not going to tell you to do it), but you NEED an email list!

Your social media accounts can get hacked, deleted, suspended....and it is all out of your control. 

But an email list? That's yours!

After you've listened to the episode, check out the companion Pinterest board for resources and ideas!


Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group! 

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

It can feel so frustrating to be humming along in your business and then WHAM suddenly everything feels harder than it should be and that progress you were making starts to slide until you're not even sure what you're doing anymore. 

Welcome to a slump. 

Let's talk about five signs to pay attention to and ways to pull yourself out of the slump.

Check out the Pinterest board for this episode for more resources and ideas.


Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group! 

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx