Build Your Online Audience

Ever find yourself wondering how some business owners manage to get tons of engagement (and sales) from the content their share on social media? Then you'll love this podcast episode with Dawn Bradley - who teaches hair stylists how to build a six-figure business (having done exactly that herself).

Dawn explains how to create content that really gets under the skin of your ideal customers/clients and keeps them coming back for more.PLUS how to get comfortable with sharing content on more personal topics (and why you should). And why you must stop trying to appeal to everyone (because you'll end up appealing to no one). This episode is packed full of tips, strategies and ideas - regardless of what type of business you have.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• About this podcast episode (00:39)
• About my Instagram Success Academy (01:35)
• About Dawn and her business journey (02:20)
• When Dawn realised she wanted to work smarter not harder (05:30)
• How Dawn used the power of Instagram to create demand for her services (07:15)
• The language Dawn uses to attract her ideal clients (11:38)
• Why relatable content is more important than perfection (16:20)
• How Dawn uses client shaming without upsetting people (21:11)
• Why you can't appeal to everyone and why you shouldn't try to (29:51)
• How to deal with people who want to give you feedback (34:20)
• How Dawn niched her content by embracing the weird (36:50)
• Why Dawn got anxious putting out content that didn't align with her (37:10)
• How to make your audience relax by putting out content that they can relate to (41:01)
• How Dawn blends professional and personal life to connect with her audience (45:10)
• Why boundaries about what you share online are important (47:50)
• Why spontaneous content can work better than scheduled (49:20)
• Why connecting with people's emotion is really important (52:48)

Resources

Dawn Instagram

Dawn website

Join my Instagram Success Academy

Buy my 2021 Social Media Diary & Planner

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[362] How to grow your Instagram following to 27K fast (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) [415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Are you using Instagram Reels as part of your Instagram strategy?

Maybe you've been thinking about creating Instagram Reels but you need some creative inspiration? Or perhaps you've no idea what to make your Instagram Reels about?

In this podcast episode, I explain how to get started with Instagram Reels and why Reels are a powerful way to stand out from the crowd on Instagram and create relatable content that gets people into your DMs - fast.

Discover my time-saving hacks (using Instagram Reels and TikTok together) and the four types of content that really FLY on Instagram Reels (and how to keep people coming back for more). Plus you'll get my 15 second Instagram Reels template.

And the ONE thing I did that exploded my video content.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• About my Instagram Sucess Academy (00:37)
• What are Instagram Reels? (04:57)
• Why video is a good way to connect with your audience (07:34)
• How to get started on Instagram Reels (09:22)
• The ideal length for an Instagram Reel (011:18)
• Why TikTok is great for recording Instagram Reels (11:42)
• How to think about your content strategy for Instagram Reels (12:56)
• Why you will need to experiment with your content (15:51)
• Why you're not too old for TikTok (17:29)
• Signs that your content is hitting the mark (19:06)
• How I created content that really hit the mark (21:14)
• Why your content needs to be really specific and niche (23:37)
• Why you might be making a mistake with your content (25:00)
• How to think about content for a product-based business (25:35)
• Why you have to think about your customers and their problems (30:15)
• Types of content that work well on Instagram Reels Tips and tricks (30:50)
• Why relatable content is really powerful (32:50)
• Janet's Instagram Reel challenge (34:09)
• My 15-second template for an Instagram Reel (34:32)
• Why you should avoid selling on Instagram Reels (36:01)
• How to get people to come back for more (36:39)
• What to do if you're too nervous to show your face (38:14)

Resources

Join my Instagram Success Academy

Buy my 2021 Social Media Diary & Planner

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[362] How to grow your Instagram following to 27K fast (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) [415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

What's this new social media app Clubhouse everyone's talking about? And how can you use it to build your online audience?

In this podcast episode, I share how this audio-only app can be a powerful way to build your online audience and how you can use it to build your authority and your network.

You'll learn how to get started with Clubhouse (if you haven't already). PLUS how the exclusive invite system works.

I also share what I like about Clubhouse and what I've discovered (so far) about the best strategies you can use to build your online audience (yep - even if you have a product-based business).

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• About my Instagram Success Academy (01:30)
• What is the Clubhouse app and how does it work (04:08)
• How to find the topics that you're interested in on Clubhouse (06:33)
• How to get an invite for Clubhouse (07:25)
• How to start a Clubhouse broadcast and promote it to your audience (09:45)
• The best way to get started and show up on Clubhouse (10:33)
• How to get used to speaking on audio on Clubhouse (14:08)
• What I like about Clubhouse (14:40)
• Why Clubhouse is good for building your authority and your network (16:13)
• Disadvantages of the Clubhouse app (16:48)
• How to use Clubhouse to build an online audience (18:35)
• How to choose people to collaborate with on Clubhouse (22:15)
• Why you should niche your conversation topics on Clubhouse (23:15)
• Come and join me on Clubhouse this Friday to talk about this episode (24:59)
• Why you need to be giving and helpful and not just sell (25:47)
• How to use Clubhouse if you have a product-based business (26:51)

Resources

Find out more about my Instagram Success Academy here Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[373] How to get more followers on any social media platform (podcast) [379] How to grow your Instagram followers by 1K in 30 days (podcast) [415] How to use TikTok to build your online audience with Sam Bearfoot (podcast) [438] Five things you must stop doing if you want to build your online audience in 2021 (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Want to know the secret to launching a successful online course or membership site?

In this special podcast episode, I'm sharing a game-changing lesson from my Build Your Online Audience Programme which has helped some of my clients generate thousands of pounds in revenue.

You'll learn the steps you need to take to launch an online course or membership (some of which might surprise you).

PLUS how long it will take to build the audience of the size you need to launch a profitable online course or membership .

You'll find out how spending too much time on the wrong activities can hold you up (and what those activities are).

There's also tons of ideas on how to generate income in your business FAST (even if you haven't built your online audience yet).

Want to know more about my Build Your Online Audience Programme? Head to the links in the show notes below.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• About the science of audience building (04:12)
• Why your audience need to get to know you before they buy (08:50)
• How long it takes to build your audience for an online course/membership (13:01)
• Why you need a bigger audience than you might think (15:57)
• What I didn't realise about audience building when I started out (17:35)
• Why your course/membership launch flopped (18:15)
• How to make money in your business - even if you haven't built an audience yet (20:12)
• The three online audiences you need to build to sell online courses/memberships (22:17)
• Why you might be spending too much time on the wrong audience (23:33)
• How long it takes someone to trust you enough buy from you (24:37)
• Your mindset - and how it can holdiyou back from building your audience (26:04)
• How to reach out to the people who are most likely to buy from you (28:14)
• How to work out your hot, warm and cold leads (28:51)
• Why you shouldn't be afraid to go for the 'no' (35:20)
• How to get more leads and opportunities from existing clients/customers (36:33)

Resources

Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [418] How long does it take to create an online course (podcast) [426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast) [427] How to make more money teaching online (and how to do it really well) (podcast) [438] Five things you must stop doing to build your online audience in 2021 (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Resources

Join my masterclass LINK Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [418] How long does it take to create an online course (podcast) [426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast) [427] How to make more money teaching online (and how to do it really well) (podcast) [438] Five things you must stop doing to build your online audience in 2021 (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to make the time to create content for your business?

Would you love to start each month knowing you've nailed ALL your content for the month ahead?

If that sounds good then you'll love this podcast episode with systems expert and host of Systems Saved Me podcast Jordan Gill.

Jordan explains how to create a content batching week - so whether you have a podcast, YouTube channel or regular blog post you can get your content creation wrapped up FAST - and avoid the time sink of creating content in dribs and drabs.

Discover why you need to stop squeezing your content creation in between other work tasks and why carving out some time to intentionally create your content, will REALLY take your content to another level (as well as saving you time and brain space).

Find out Jordan's own systems and processes for batching her podcast episodes and how to make sure you stay on track and get in the right headspace to do it.

And if you can't manage a whole week of content batching Jordan's got some tips that will help you batch on a smaller scale.

PLUS why batching content and using systems will make sure you show up as your best self in your content (and REALLY help you build your online audience).

There's so much value in this podcast episode with Jordan Gill and I d love to know if it's inspired you to try a content batching week.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• About my Masterclass How to create a launch plan (03:30)
• About Jordan Gill and how she helps business owners (06:05)
• How to create a content batching week for any type of content (08:32)
• Why batching content will help you do your best work (10:22)
• How Jordan gets in the right headspace to create content (10:57)
• What to do if you've batched your content ahead of time and things change (13:30)
• How to batch content and stay relevant if you create timely content (15:11)
• Why you should have some backup content in case you need to be flexible (17:45)
• Why you need to give yourself time to get your processes streamlined (20:27)
• How Jordan has set up her podcast batching processes (21:09)
• How to make sure you stick to your systems even if others don't (22:38)
• How Jordan would structure a week of creating podcast content (24:15)
• How Jordan manages her podcast guest onboarding and content curation (25:24)
• How Jordan chooses the content that she's going to create (27:42)
• How batching content will help you show up as your best self for your audience (29:50)
• What to do if you can't manage a whole week of content creation (31:55)
• How to get to grips with creating systems if you're not a natural (34:24)
• Why systems are so great and worth investing the time to get right (37:20)

Resources

Tools that Jordan uses:

ClickUp Airtable

Jordan's podcast: Systems Saved Me Jordan Gill: website Jordan Gill: Instagram

Join my masterclass How to create a lunch plan Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

[411] How to become the Number one choice in your industry with Jen Hall (podcast) [438] Five things you must stop doing to build your online audience in 2021 (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you want to BUILD your online audience in 2021?

Maybe you've spent tons of money looking for the right course to help you do this?

Listen to this podcast episode and find out why chasing the latest shiny object could be delaying you from growing your online audience.

You'll learn the five things that you MUST stop doing right now if you want to build your online audience.

Find out why spreading yourself too thin is holding you back from building an online audience and why you need to set realistic goals from day one.

Discover why having a niche will make it SO much easier to build an online audience (despite what you might think).

Plus why you need to build authority to build an online audience and why can't expect to rock up online and be an overnight success.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• About this podcast episode (01:37)
• Why you need to stop looking for the magic silver bullet (01:58)
• Why you should focus on just one thing and not be everywhere (03:53)
• Why you should focus on just ONE platform to grow an audience on (04:55)
• Why you need to publish regular consistent content (05:55)
• Throwback to one of my earlier podcast episodes (07:33)
• Why you have to give yourself time to get it right (08:28)
• Why you need to be a specialist and not a generalist (11:54)
• Why niching can make content creation easier (15:37)
• Why you should stop thinking so big (16:13)
• Why you need numbers on your email list to sell more (18:02)
• Why you need to start off with realistic goals (19:20)
• Why you need to build your authority before you sell (21:41)
• Why you need to have realistic targets for building your audience (23:17)
• Why it can take a year to build an online audience (23:45)
• Why you have to give yourself a chance to build an online audience (24:25)
• About my Build Your Online Audience programme (25:03)

Resources

Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

[349] How to find the right niche for your business (podcast) [389] How to find your niche and why you need to with Jo Soley (podcast) [411] How to become the Number one choice in your industry with Jen Hall (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Need to create a content plan for 2021 but not sure where to start?

Create your 2021 content plan with my easy-to-follow plan - in just a few hours (or less)

This four step plan will take the overwhelm out of content planning - and get you all set for 2021.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

• Why most people struggle to create a content plan (01:50)
• How to create your annual content plan (02:44)
• What to do if you don't know what's happening in your business in 2021 (04:24)
• How to plan content if you sell the same product/service all year round (06:06)
• What to do with your content plan if your business plan changes (7:29)
• Why I recommend publishing ONE key piece of weekly content on your website (8:27)
• How to create your quarterly content plan (10:26)
• How to repurpose one piece of content into many (16:11)

STEP 1: Create your annual content plan

Write down 3-5 important things you will be doing in your business in each quarter e.g. launching a new product/service, attending or speaking at an event, hosting an event/special promotion.

STEP 2: Create your quarterly plan

Once you have an overview of your year, you can create your quarterly content plan. If you have one, you'll find the Q1 quarterly planning template on page 9 of your 2021 Social Media Diary & Planner.

How to create your quarterly plan:

1. Write down your business focus for each week. If you have a copy of my 2021 Social Media Diary & Planner, there are templates provided for this (the first is on page 9). What are you going to be selling /promoting each week? This will help you plan and schedule relevant content that makes it natural for you to talk about your products/services. For example if you are launching a 12-week group coaching programme on productivity, it would make sense to schedule content on creating new habits, avoiding procrastination and dealing with distractions around that time.
2. Schedule a piece of 'core' content for each week e.g. blog, podcast, YouTube video that relates to your business focus. Typically this will be around something your ideal customer/client might be struggling with that relates to your product/service. Committing to a regular publishing day will help keep you accountable. You don't need firm titles at this stage - topic ideas are fine.
3. Pick out a couple of awareness dates for each week that are relevant to you/your business (there are hundreds listed in my 2021 Social Media Diary & Planner but you can find awareness dates online - it might just take a bit of Googling to find relevant ones for you/your business). Get them on your calendar. Remember not every piece of content you share has to be business related. It's fine to post content that is just about generating engagement/conversation. In fact this can be a great way to connect with your audience. You will find the awareness days listed at the beginning of each month (alongside a month-per-view calendar).

Listen to this podcast to learn more about how to use awareness days to generate content ideas for your business.

Simply by doing these three things, you can create a quarterly plan (i.e. 12 weeks of content ideas) in a very short space of time.

STEP 3: Create your quarterly plan

Depending on your personal preference, you might decide your quarterly plan can double up as your monthly plan (adding new ideas as you go).But you might prefer to sit down once a month and create a specific plan for the following month (using the content from your quarterly plan as a starting point).

It's up to you.

Step 4: Creating your weekly/daily content plan

If you have a copy of my 2021 Social Media Diary & Planner, you will also have a planning template where you can map out what you're going to post on each content platform each day (the first is on page 14). If you don't, you can

So now you're ready to create your 2021 content plan. Good luck!

Resources

Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner

Other useful podcasts

[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

How to create 30 days of content in 30 minutes (podcast)

How to create engaging content if you only sell one product/service (podcast)

How to create a content plan you can actually stick to (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to stick to a content plan for your business? Perhaps you find it hard to be consistent week in and week out?

Maybe you start with great intentions every year and then before you know it you've missed a week and you've fallen off the wagon and you're struggling to show up again?

If any of that resonates with you then you're going to love this podcast episode with performance and mindset coach Osmaan Sharif. We're digging deep into how your mindset might be holding you back from sticking to your content plan.

Discover practical tips and advice about how to make 2021 your best year yet for content planning and make sure you're not getting in your own way.

Find out why your content plan doesn't begin with your business goals but with you. And why understanding your values and personality is key to a successful content plan.

PLUS what will happen to your content plan if your motivation and values get too far out of synch.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

Resources

Osmaan Sharif's Rapid Transformation website

Join my 2021Sorted Club Find out more about the private podcast stream Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast) [406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast) [416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast) [435] What's the difference between marketing a product and a service (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Thinking about joining my Build Your Online Audience Programme? Want to know if it's right for you and your business?

If you've been considering joining then listen and discover why now is the best time to join my Build Your Online Audience programme.

You probably have questions like:

• What's new in the Build Your Online Audience programme for 2021?
• Will I need to pay for any other courses or memberships?
• What kind of results can I expect if I join the programme (and how quickly?)
• What exactly is included in the programme and how does it work?
• Is the programme suitable for a business/brand like mine?
• What happens if I can't do everything in the programme?

Maybe you're wondering how much time you will need to devote to the Build Your Online Audience programme, whether it's suitable for your type (or stage) of business. Hint: It's suitable for any business that needs to build an audience of followers, fans and subscribers.

Plus you can find out why my Get it Done sessions are so powerful for results and accountability.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

While it's tempting to start with the features of the programme, I know what you're really interested in is the potential transformation i.e. what kind of results can you expect if you join.

1. What kind of results can you expect if you join the Build Your Online Audience programme?

As with anything in life you get out what you put in but here's what some members have achieved:

✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days.

✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days.

✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days.

✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales

Achieved within 90 days

✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers

But it's not all about money and audience...

✔️ Charlotte Foster a podcaster is taking Christmas off for the first time ever and she puts this down to my Get It Done sessions (more below)

✔️ Sally Farrant worked her way through the programme and nailed her niche. Find out how this helped her build her online audience and her business in this podcast episode

2. Why do you need to build an online audience?

You don't NEED to build an online audience. If you're getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don't need to do anything.

But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don't want to have to do personal outreach for every sale, you need an online audience.

To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you're looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do.

3. How much does it cost to join the Build Your Online Audience programme?

There are two levels to the programme: Standard and Premium with the choice of a quarterly payment plan:

• Standard Build Your Online Audience £997
• Premium Janet Murray Experience (including 2022Sorted and my 2022 Social media Diary) £1097 *

If you're listening before Jan 4 - can grab a discounted offer for 2020. *Prices correct at time of publishing December 2020

4. What exactly IS the Build Your Online Audience programme?

The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers.

Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales.

Key topics covered are:

✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram

✔️ Content planning and creation

✔️ Content strategy (blogging, podcasting, video marketing)

✔️ Email marketing (including how to create a lead magnet and build your email list).

We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence.

New for 2021Get It DoneGet It WrittenOsmaan Sharif

5. What is included in the Build Your Online Audience programme?

The standard Build Your Online Audience programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list.

SESSION 1: Nail your niche

Find the right niche for your business (or refine the one you have) so you can become the market leader.

SESSION 2: Developing your brand voice

Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).

SESSION 3: Creating your visual brand

Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again)

SESSION 4: Choosing your platforms

Choose the content platforms that are right for your business (i.e. blog, YouTube, podcast, Instagram, Facebook, LinkedIn and/or Twitter).

SESSION 5: Creating binge worthy content

Learn how to create content that's more addictive than your favourite Netflix series.

SESSION 6: Unforgettable social media

Create irresistible social media content that attracts new followers and fans - every single day.

SESSION 7: Email marketing 101

Get started with email list building (even if you feel daunted by the tech).

SESSION 8: Email magnetism

Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).

SESSION 9: Nurture and Grow

Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving.

😮 INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮

Also included:

✔️ Bonus classes on the key social media platforms: Twitter, Instagram, Facebook, LinkedIn. PLUS a Canva masterclass.

✔️ A weekly group coaching call featuring guest experts who focus on the 'mindset' side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)

✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience

6. What's included in the Premium version of the programme?

All of the above PLUS: Acces to my entire advanced Masterclass Library (worth £792)

• How to create a coaching/consultancy package
• How to launch your first online course
• How to write social media posts that sell
• How to launch your own planner/journal
• How to turn your offline services into online offerings
• How to launch a webinar/masterclass
• How to create an email nurture sequence
• How to create passive income in your business
• How to write delightful emails
• How to write engaging copy for your business (Copy Fix)
• How to get booked to speak on big stages
• How to create a content plan for your business

Additional courses/classes (worth £1782)

✔️ Getting started with Pinterest

✔️ Blogging Success Formula

✔️ Instagram Success Academy

✔️ Getting started with Facebook Ads

✔️ Getting started with YouTube

✔️ Getting started with live video

✔️ Launching your own podcast

✔️ Blogging Success Formula

✔️ Getting started with chatbots (NEW 2021)

✔️ Getting started with Canva for graphic design (NEW 2021)

✔️ Creating sales funnels (NEW 2021)

✔️ Private podcast stream of classes (NEW 2021)

✔️ Monthly group mindset calls with mindset coach Osmaan Sharif (NEW 2021)

BONUS course: How to create awesome sales copy (worth £497)

🐝 GET IT DONE SESSIONS 🐝

The Premium version also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).

And NEW for 2021 Monthly Get It Written sessions.

7. Who is the Build Your Online Audience for?

The Build Your Online Audience programme is suitable for anyone who wants to build an online audience i.e. more followers, fans and subscribers.

It's suitable for:

✔️ Service-based based businesses (including hospitality)

✔️ Product-based businesses

✔️ Online business

✔️ Offline businesses

✔️ New businesses

✔️ Established businesses​

✔️ Freelancers/sole traders

✔️ Solopreneurs/entrepreneurs

✔️ Small/Medium-sized businesses

✔️ Colleges/universities

✔️ Charities

And if you need more reassurance, here's a list of some of the types of business owners I've helped with audience building:

Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hairstylists, jewellery designers.

8. Is the Build Your Online Audience programme suitable for product-based business owners?

Absolutely yes.

The audience-building strategies you use to build an audience for a product-based business are exactly the same as those you'd use for a service-based. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my Social Media Diary & Planner.

Here is a list of some of the product-based business owners I work with:

✔️ Hand-made jewellery

✔️ Evening dresses and gowns

✔️ Dance costumes

✔️ Face masks

✔️ Vegan handbags

✔️ Subscription boxes

✔️ Personalised baby/toddler gifts

✔️ Recipe kits

✔️ Skincare and makeup

✔️ Books/planners

✔️ Yoga wear and accessories

✔️ Children's clothes

✔️ Activewear for mums and mums-to-be

I have lots of product-based business owners who can also apply to join my online Christmas Market in the first week of December.

9. Is the Build Your Online Audience programme just for beginners?

Not at all. Whether you're new in business - or you're looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.

10. Is the Build Your Online Audience programme suitable for new business owners?

Definitely. Whether you're completely new in business - or you're looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.

11. What is the format of the classes?

Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.

Many of the classes are taught live, but there is no need to worry if you can't attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner).

Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback.

12. When is the right time to join the Build Your Online Audience programme...before I launch my new product/service or afterwards?

It's never too early to start building your audience. And I would recommend joining BEFORE you launch your new product/service. Otherwise, who are you going to sell it to?

13. How quickly should you expect to see results from the Build Your Online Audience programme?

As with anything in your business, you get out what you put in. As the examples above show, it is possible to achieve considerable results in 90 days or less. But that does depend on the time you've got available to spend.

14. Can men join the Build Your Online Audience programme?

Absolutely yes. Here are some of the men who are in the programme (along with some of their results).

✔️ Historic food expert Paul Couchman has added around 1500 followers on Instagram (amongst many other things).

✔️ Accountant Mahmood Reza has launched an awareness day.

✔️ Architectural technologist Jon Clayton generated £600 of sales from Science of Audience Building

15. How much time do I need to spend?

This is down to you. I generally teach one or two classes live each week, but go at the pace that's right for you. A minimum of 2 hours a week. Even if you only have a few hours a week, as long as you are implementing what you learn, you WILL make progress. And a few hours a week over a year is better than doing nothing at all, right?

Remember you don't have to do everything in the programme.

Ready to join the Build Your Online Audience programme? Click here.

Podcast shownotes:

• The results people get from my BYOA programme (02:12)
• How my Get it Done sessions helped Charlotte have Christmas off (04:16)
• Why do you need to build an online audience for your business (05:10)
• Why you need to build your audience on your own land (06:30)
• How much does my Build Your Online Audience programme cost (09:01)
• What's included in my Build Your Online Audience programme (10:41)
• How my Get it Done Sessions get results (11:50)
• About my NEW Get it Written sessions (14:01)
• About our NEW mindset coach for 2021 Osmaan Sharif (14:30)
• Why you should work through the core BYOA programme (16:01)
• About some of the core BYOA modules (18:03)
• About the email marketing sequences you'll learn (20:07)
• Why success in the membership isn't doing every single class (22:14)
• Why there's always a replay of everything (24:20)
• About my new private podcast stream (24:50)
• Why you don't need to take any other courses in 2021 if you join my programme (25:50)
• About the masterclasses that are included in the programme (27:03)
• Why my Build Your Online Audience programme is suitable for any business (28:30)
• Why it's suitable for product-based businesses as well as service-based (29:50)
• Why it's suitable for any age business whether old or new (33:40)
• Why you should join my programme before you launch a new product or service (35:31)
• Why men can join Build Your Online Audience (37:15)
• Why any progress is better than no progress (38:01)
• Why I'm really visible in the Build Your Online Audience programme (39:41)

Resources

Buy 2021 Sorted Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Find out more about my Janet Murray affiliate scheme

Other Podcast episodes

[Bonus] How to get the most out of my Build Your Online Audience Programme (podcast) [339] How To Build An Audience for an Online Course or membership (podcast) [342] The three audiences you must build to create a successful online business (podcast) [432] How to plan and host your own Christmas market (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast) [435] What's the difference between marketing a product and a service (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Is your fear of being trolled or bullied online holding you back from being visible and building your online audience?

Maybe you've been trolled or had to deal with copycats and you're not sure how to handle it?

If ANY of that resonates with you then this special podcast episode recorded at my LIVE online event 2021 Sorted is a must-listen.

You'll hear from four online business owners: sales expert Jessica Lorimer, blogger Natalie Lue, passive income expert Lisa Johnson and online coach Dan Meredith.

They share their experiences of online trolls, bullies and copycats and some of their stories may shock you.

Discover practical strategies and tips for dealing with the dark side of online business. Find out what to do if you're in a difficult situation and you're being bullied or trolled online or if someone is ripping off your work.

You'll get tips on building your resilience - as well as how to reframe what's happening to you. And why the content you create can have an impact on people's reaction to you.

Plus tips on how to avoid making a bad situation worse and when you SHOULD get legal.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• Why I decided to create this podcast episode (01:30)
• About 2021Sorted and the level up sessions (04:08)
• How Jessica dealt with an online troll (09:42)
• Natalie's experience with a stalker and online troll (12:55)
• Why you should never feed a troll (14:40)
• How Natalie deals with people who copy her work (15:00)
• Why you need to be careful about going in all guns blazing (16:39)
• Why you need to make sure you have your legal paperwork in order (17:29)
• How Lisa got bullied online and deals with online bullies (18:26)
• Why getting a troll means you're being visible (21:29)
• Why you should get legal advice when there's slander (21:52)
• Why you should never hold back being visible for fear of getting a troll (22:48)
• Why you'll always get trolls when you're successful (24:32)
• How Dan's online tribe killed off his trolls (25:05)
• What happens if you share polarising content (26:00)
• Why Dan doesn't like to be polarising and stays in his lane (26:22)
• Why you should focus on the positives and ignore the negative (29:16)
• Why you have to remember it's them not you (31:31)
• Why you have to be ready to have awkward conversations (34:51)

Resources

Join my 2021Sorted Club Find out more about the private podcast stream Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[311] How to generate passive income in your business with Lisa Johnson (podcast) [384] How to be more yourself in your social media content with Natalie Lue (podcast) [386] The four types of content that will help you make more sales (podcast) [397] How to create content that attracts corporate clients with Jessica Lorimer (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn