Build Your Online Audience

What's the difference between marketing a product and a service?

In this podcast episode, I explain why there's NO difference between selling a product and a service. A

And I explain why the belief that there IS a difference can actually hold you back as a product-based business.

But this episode isn't just for product-based business owners. It's packed full of marketing tips for both product and service-based businesses, including the THREE things you must be able to do to sell a product/service successfully (hint: many small business owners aren't doing any of them).

PLUS why generating desire in your customers/clients is crucial – regardless of whether you sell a product or a service.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About my 2021 Social media Diary & Planner (02:45)
• About this podcast episode and why you should listen (05:30)
• Why there's no difference in marketing a product or service-based business (08:48)
• The three things that have to happen if you want to sell your product or service (09:16)
• Why there's always emotion involved in any buying decision (10:50)
• How to create emotional content about a boring product or service (11:30)
• How to think about your product emotionally (12:57)
• How to think about your service emotionally (17:10)
• Why you have to dig deep into the feeling a product or service creates (19:11)
• Why desire is really important and why it goes beyond solving a problem (22:32)
• Why desire with a product is a stronger emotional reaction (25:45)
• Why it's all about the transformation and tapping into the emotion of a product (30:49)
• How to think deeply about the emotion and the transformation (37:21)
• Why you need to create visual content for a service (as well as a product) (39:06)
• Why it's powerful to sell a product using emotion (42:43)
• How to create a lead magnet for a product-based business (44:27)
• Why sales funnels can be shorter with product-based businesses (49:42)
• Why you might need to warm up a purchaser for a higher-priced product or service (51:17)
• Why partnerships are the same regardless of a service or a product-based business (52:22)
• Why you should build your own audience on your own land (54:35)

Resources

Nadia Newton Penelope Hope Finula Crowe New Day Originals Tracy Hooper Personal Stylist

Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

[386] The four types of content that will help you make more sales (podcast) [416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast) [421] Seven signs you're ready to start running Facebook Ads (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to price your services? Or maybe you live in dread of having THAT conversation about pricing?

Maybe you've discounted your prices just to win a client and ended up feeling REALLY resentful? Or perhaps you're wondering if you should put your prices on your website?

If any of that sounds familiar then you'll love this podcast episode with pricing accountant Sally Farrant.

Sally shares practical tips about setting your prices and why being clear on your pricing upfront - can save you tons of time later on. And why you need to focus on the transformation you offer and not just the price.

Find out why offering fewer products makes it easier to create content and make sure you're showing up for the right audience.

Discover what people really mean when they say they 'can't afford you' And how to avoid falling in the trap of dropping your prices JUST to win a new client.

PLUS how to put your prices up with existing clients without it turning into an awkward conversation (and why you should put your prices up every year).

You'll learn how to deal with with the nightmare of scope creep and why having package prices will help you avoid sticky situations with clients.

I'd love to know how you get on with this episode.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About Sally Farrant and how she helps her clients (02:39)
• How developing a niche has helped Sally stand out in her business (04:52)
• How niching can help your business run more efficiently (09:01)
• The biggest challenges small business owners have about pricing (10:11)
• Why you need to factor in everything you do into your pricing (11:52)
• Why pricing is an audience issue and why free doesn't get valued (12:46)
• Why it's dangerous to make assumptions when you're pricing (13:43)
• Why people have to see the value in something before they buy it (16:28)
• Why you need to sell the results and the transformation (not just the price) (17:30)
• Why you should avoid copycat pricing (18:52)
• Why people need to understand why you are more expensive (23:04)
• What to do when people can't afford you (and how to avoid discounting) (25:35)
• Why you need to be clear on your pricing (28:52)
• Why prices on your website will save you time and manage expectations (31:51)
• How to price your packages (and why it's not all about your hourly rate) (35:02)
• How to deal with scope creep and ask for more budget (37:48)
• Tips for renegotiating pricing if your scope changes (38:25)
• Why you should put your prices up regularly (and how to do it) (39:03)
• Why boundaries will help you manage scope creep (42:25)
• Why you should get people to pay upfront (43:35)
• Why you need to plan ahead in case things go wrong (47:28)
• Why you need to create content about the value that you add (48:41)

Resources

Sally's website Business Growth by Numbers

Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

[389] How to find your niche and why you need to with Jo Soley (podcast) [406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast) [411] How to become the number one choice in your industry with Jen Hall (podcast) [416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Would you love to create your own awareness day for your business or industry?

Maybe you've got a great idea for an awareness day but you've got no idea how to create or promote it?

Find out why awareness days are one of the BEST ways to make your business stand out from the crowd in this podcast episode with publicity expert Rachel Spencer.

Rachel shares the key things that you need to think about when creating an awareness day and how to get maximum publicity for your awareness day.

Discover why having your own awareness day is SO powerful and how to create a buzz about your awareness day BEFORE you launch it.

Rachel helped me launch my own awareness day Love Your Diary Day and she shares examples of other entrepreneurs that she's helped to launch awareness days for as well.

I'd love to know if this episode has inspired you to launch your own awareness day.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About this podcast episode (01:10)
• About Rachel Spencer and how she helps her clients (06:53)
• What is an awareness day and what are they for (07:44)
• Why awareness days are great for creating content for the press (09:45)
• Why awareness days are really powerful for content creation (12:10)
• How to look for different angles if you're using awareness days (14:05)
• Why you might want to create your own awareness day (14:56)
• Why I launched my own awareness day and how I promoted it (15:44)
• Why awareness days are so good for your business (17:05)
• How Rachel created a buzz about Love my accountant day (21:10)
• How an awareness day can help build your authority (23:15)
• Why you need to think about your aim for your awareness day (24:22)
• Why your awareness day needs to be easy for people to take part in (26:16)
• How to create content for an awareness day and make a buzz before you launch (27:55)
• How to register an awareness day (and what to do if you get turned down) (29:15)
• How to get your awareness day trending on Twitter (and why you should) (32:06)
• How to get in contact with Rachel Spencer (34:35

Resources

Rachels website Publicity for Pet Businesses

Connect with Rachel on social media Instagram, Facebook, Twitter

Love Your Diary Day Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast) [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[309] How to go viral on Twitter with Kerry Jordan (podcast) [381] How to use awareness days to create engaging content about your business (podcast) [431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Want to plan and host your own online Christmas market or virtual pop up?

Listen to this podcast I take you through the steps you need to take to create an online Christmas market - but can be applied to any type of virtual or online event.

You'll learn how to take your online sale from idea through to creation and everything I've learnt from running my own online virtual events. Including the best tech to use depending on your budget.

Get clear on your aim for your sale (and why it's not always about selling) AND how to map out your event from start to finish.

Discover the content that you need to create to make your event a success from email sequences to testimonials. And why planning and creating your content in advance will save you tons of time when it comes to promoting your event.

Find out why you need to think about your next online sale - before you finish mapping out your current one.

Plus what you REALLY need in place - if you want to charge people a seller's fee or to get sponsorship for your online event.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• Why you should be clear on your aim for your online sale (02:30)
• Why you need to consider your audience size before you plan your sale (03:20)
• How to start small and then go big (05:49)
• What you need to consider when planning your market (06:32)
• How to choose the tech for your online event (08:33)
• Why you need contingency plans in place at your online sale(10:19)
• Why you need to create a high-quality event if people are paying (11:25)
• How to map out your online sale from the start (12:17)
• The content/emails you need to create for onboarding your sellers (13:01)
• How to get your sellers together before the event (14:44)
• The functional content that you need to create for your online market (16:25)
• How to plan out a minute by minute schedule (18:01)
• What you need to do at the end of your event (19:11)
• Why you need to think of your next event while you plan your current event (20:15)
• How to get people to book onto your next event (22:10)
• How to think about sponsorship and charging a sellers fee (22:43)
• Why people value what they pay for (23:10)
• What you need to consider if you want to charge sellers for your event (23:49)
• Why a warm engaged audience is really valuable (25:30)

Resources

Listen to this podcast if you'd like to find out how much it will cost to host an online event. Join the waiting list for my Virtual Christmas market in a box

Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast) [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

Seven podcasts to help you with your email marketing (blog post)

[385] How to sell on Instagram Stories without feeling sleazy (podcast) [320] How to host a Christmas sale on Facebook Live (podcast) [426] The ultimate course launch checklist: how to plan and create content for a launch (podcast) [429] How to plan and run a sell-out virtual event (podcast) [431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Thinking about hosting your own online Christmas market or virtual pop up?

Listen to this podcast episode and discover how much it really costs to host an online Christmas market or any kind of virtual online sale.

I explain what's possible at three different price points. I'll talk you through the options and costs as to what you can do - depending on the budget you have.

Find out how to go LIVE on a budget of £50 ($70), what you could achieve with a budget of £500 ($700) and how to make an impact with a really big budget of £5000 ($7000).

I explain the costs for creating and hosting your online sale and everything you need to consider - especially if you want to charge sellers a fee to sell at your online market.

Plus the one thing you need to have - no matter what your budget.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} **Scroll down to the show notes and to see other podcast episodes .**

Join my Christmas market as a seller here

Podcast shownotes

Resources

Join the waiting list for my Virtual Christmas market in a box Join my Christmas market as a seller here

Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast) [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[385 ] How to sell on Instagram Stories without feeling sleazy (podcast) [320] How to host a Christmas sale on Facebook Live (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you thinking of selling your product or service at an online Christmas market?

Perhaps you're wondering what to sell or how to put your offer together? And how do you make a gift voucher for a service look as attractive as an actual physical product?

Listen to this bonus podcast episode I'm sharing everything I've learnt from hosting my annual Facebook Live Christmas market.

Get my tips and techniques for selling your product or service at a Facebook Live without feeling selly or scammy.

Find out how to put your offer together and why it needs to be something that people want AND what could happen if you give people too much choice.

I'm sharing tech tips to make sure your Facebook Live is slick and professional and why you must look the part. And the essentials you need to hand - to make sure your Facebook Live runs smoothly.

Discover how to share your product or service with your Facebook Live audience and why you should show - but not tell people about your product or service. And why you need to think about the bigger picture - rather than how much money you make on the day.

PLUS tips on how to promote your Christmas market on social media and why it's much more powerful to promote your event as team effort.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

**Scroll down to the shownotes and to see other podcast episodes .**

1. Plan

Create your offer

Avoid being random

Don't overwhelm people with choice. Create a focused collection rather than going to broad and confusing people with too much choice.

What would make a really great gift? What would people love to open on Christmas day?

If you're a product-based business have a think about your products that go well together and focus on one part of your business. Or perhaps look at your highest selling products.

You can still do this with a service-based business but you just need to think what would make it a really great gift. How can you make a voucher more of an exciting gift. What could you include with it?

If you're a service-based business - it needs to be something people REALLY want.

E.g.

• Bread-making classes - swag to go with it
• Career coaching - book to go with it?
• Singing lessons - practise recordings/lead sheets etc

Create a dedicated URL or voucher code so you can track sales

One of my clients Beth was able to tell me she'd made £750 on my Christmas market sale last year. Memorise the URL - use bitly to create a memorable link.

2. Prepare

Think about how you can 'show not tell'. Source any products/props that might be helpful for the broadcast. Even if you're selling a service rather than a product, showing some of the things you use in your work - or even dressing in your work clothes (if you're a therapist, baker or personal trainer for example) will help you tell the story of your business in a visual way.

Devise and practice your 'ten-word top line' for your product/service e.g. 'pre-picked and gifts for Christmas stockings for two to ten-year-olds' or 'style consultations for men who hate shopping'. The more specific you can be about what your product/service is and how it helps people...the more you'll sell.

Make a list of frequently asked questions. Write down every single question you've ever been asked about your product/service - or think you might get asked. That way, you're unlikely to get 'caught out' on your Facebook Live.

Decide where you're going to do your broadcast. Things to consider include: lighting (position yourself where you're facing a window if you don't have lighting), sound (if you have a lapel mic consider using it. If not, just make sure you're in a quiet space), make sure you have a good internet connection.

Create a backup video - just in case you have a problem with your tech. I'm asking my Christmas market people to do this.

3. Promote

Promote the Christmas market to your followers. Don't just post about it on social media (if you do, you're likely to get very little engagement). Instead, think about how you can get your followers involved in the process.

For example, you could ask them which product/service you should be selling at the market, what you should wear on the live broadcast, how you might style your backdrop.

Make it as easy for people to engage as possible. As a general rule, closed questions generally work better than open. So instead of asking your followers what you should be selling (open question), give them a small number of options to choose from (closed).

Instead of asking them what you should wear (open), post a pic of yourself in two possible outfits (seen that somewhere before?!) and ask them which they prefer (closed). Instead of asking for advice on styling your backdrop (closed), ask them if they prefer location A or location B (with pics).

Other ways to promote your Christmas market to your social media followers:

• Instagram stories is great for this kind of content (particularly with the polls/questions option)....so get on there and have some fun!
• Instagram Reels 30-second video clips
• Email your list (if you have one)
• Do a Facebook Live previewing the market - share with your followers what you'll be doing and when
• Encourage your followers to accept the join the Facebook event (that way they'll get reminders nearer the time).
• Create an Instagram story showing you preparing for the market - people love behind-the-scenes content

  Remember that your success is not just about what YOU do as an individual - promote others and make it a team effort.

Join my Christmas market as a seller here

Podcast shownotes

• About my online virtual Christmas market (01:41)
• How the format works for my Facebook Live virtual Christmas market (04:40)
• Why I'm charging people to sell at my online Christmas market (05:20)
• How to create the right offer to sell for an online virtual market (08:07)
• Why you shouldn't overwhelm people with too many products and offers (09:40)
• Why your product has to be something that people want to receive as a gift (10:08)
• How to sell a service-based offer at an online Christmas market (11:55)
• Why you should create a trackable link/voucher code for your offer (13:28)
• Why it's more than just what you sell on the Facebook Live (14:30)
• Why you need to show people your product and not just tell them (15:17)
• What you need to consider for your tech for a Facebook Live sale (16:31)
• How to introduce yourself and tips for selling on a Facebook Live (20:11)
• How to keep your intro simple and tell people what you do (23:35)
• Why you should have a list of your frequently asked questions (25:02)
• Why you should have a backup plan in case there's a tech problem (26:01)
• How to promote your online sale (and why you need to get involved) (27:01)
• How to get your audience involved in your Christmas market (28:50)
• How to promote your online Christmas market to your audience (29:47)
• Why it's not selly or scammy selling on a Facebook Live sale (30:55)

Resources

Join my Christmas market as a seller here

Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[385 ] How to sell on Instagram Stories without feeling sleazy (podcast) [320] How to host a Christmas sale on Facebook Live (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you fed up with staring at a blank page and wondering what to write your social media posts about?

Would you love to make your content creation easy and fast?

Listen to this podcast episode I share three social media content strategies for creating quick social media posts that your audience will love.

Discover how to batch 30 days of social media posts in just 30 minutes - and how anyone can learn to create content fast - with my practical tips and techniques.

Learn how to stop overthinking your content and just get it done. And why you should NEVER just talk about business in your social media posts.

Find out why some of the best social media posts are so simple - and be amazed at how much time they save you.

PLUS you can get 12 instant social media posts that you can use for January awareness days.

I'd love to know if this helps you.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

I really suggest that you listen to the other podcast episodes below the shownotes if you want to explore different types of content creation.

Podcast shownotes

• About this podcast episode (01:44)
• Why you need to be social on social media and not just post about your biz (3:01)
• How to use awareness days to create content for your business (4:42)
• How to reuse the same social media posts on all platforms (5:59)
• Ideas for January awareness day posts that you can use (7:14)
• How to make great social media posts by just about asking questions (10:01)
• How to curate content and share other people's content on Instagram (12:57)
• How to research other people's content and what to consider (15:50)
• The three types of caption you can use on your social media posts (17:20)
• How to create quick niche listicle posts for social media (20:14)
• Some ideas for creating listicle social media posts (22:36)
• How to think about creating topics for listicles (23:24)
• How to create social media posts fast and stop overthinking (24:26)
• How you can learn to create content quickly (26:30)
• What to do when you have posts that bomb (27:47)
• Why you can't just post and go on your platforms (28:37)
• Why some engagement is better than no engagement (30:32)
• What to do if you're not getting engagement on your posts (31:21)
• About my Social Media Diary & Planner (32:30)

Resources

Find out about my Batch like a boss masterclass Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)

[343] The three audiences that you must build to create a profitable online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [381] How to use awareness days to create engaging content about your business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [392] How to get more engagement on Instagram (podcast) [405] The secret to creating bingeworthy content (podcast) [407] How to turn boring topics into engaging content (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you thinking of planning and running an online virtual event? Maybe you'd love to know how much it really costs and if it's worthwhile doing?

Listen to this podcast episode and find out everything I learnt from planning and running a sellout online virtual event 2021Sorted.

Discover how I moved my annual LIVE in-person content planning event to a LIVE online virtual event. I share the costs involved and what you need to consider - from event insurance and contingency planning to entertaining people and making sure your event isn't one long dreary Zoom call.

I explain the tech that was used to host and run my online virtual event - the essential things you need to have in place and what your team needs to do.

Find out how I created a buzz about an online virtual event, sold tickets and why it was worth investing in Facebook Ads.

PLUS how I made sure that everyone had the same networking opportunities that they would have at an in-person event.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Scroll down for more useful podcast episodes.

Podcast shownotes

• About this podcast episode (00:49)
• About my annual content planning event 2021 Sorted (02:04)
• How we told the delegates that it was moving online (04:18)
• Why I decided to move the event online rather than cancel (06:29)
• How I hired a virtual event producer and planned the event (07:29)
• How I created networking opportunities for delegates (08:38)
• How we used Zoom Rooms for networking (09:50)
• About the Level Up Sessions and the topics I chose (10:50)
• About the Keynote Speakers and topics (13:10)
• How much it cost me to run my live online virtual event (14:39)
• How we did our tech contingency planning for an online virtual event (16:23)
• How to get virtual online event insurance (18:59)
• How we kept people entertained at a virtual event (19:50)
• Other virtual online event and tech costs (21:09)
• How much I spent on Facebook Ads to promote a virtual event (22:26)
• Why you need to look beyond the cost of hosting a virtual online event (23:06)
• The tech that we used to stream the online virtual event live (24:08)
• How we made sure the speakers were in the right place (25:01)
• How we warmed everyone up for the individual sessions (26:11)
• Why we created lots of artwork for the event (27:34)
• How I sold tickets for my online virtual event 2021Sorted (27:53)
• How we created engagement and a buzz about the event (29:24)
• Why I'm creating a podcast stream for the event (29:50)
• How to join 2021 Sorted after the event (31:38)

Resources

Ecamm Live

Join my 2021 Sorted Club Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast) [Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)

[250] How to use email marketing to promote live events (podcast) [343] The three audiences that you must build to create a profitable online business (podcast) [421] Seven signs you're ready to run Facebook Ads (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to create content and stick to a content plan?

Would you love to show up online regularly and create great content - but you just can't ever make the time?

Perhaps you start with good intentions and you struggle with being consistent or you can't think what to post and it becomes days or weeks before you post anything again.

Maybe creating social media content has become just another thing on your to-do list? Or perhaps you spend ages creating BRILLIANT pieces of content and it goes out and NO ONE responds and you just feel like giving up?

If any of that sounds familiar you'll love this podcast episode.

I explain the seven problems that people have with creating regular content and how to overcome them.

Find out what type of content creator you are and what you need to think about BEFORE you create your content. Plus the ONE thing your content must-do if you're going to get people engaging with you.

Listen and find out what could be holding you back in your content creation and why you can't rely on your will power alone to make you do something if you're NOTfeeling the love for it.

Discover how to make content creation your thing and what to do if you really don't enjoy it.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Scroll down for more useful podcast episodes.

Podcast shownotes

• About my content planning event 2021 Sorted (01:30)
• How to catch up with 2021 Sorted if you missed it live (02:45)
• Some background to this podcast episode (04:09)
• Why you can't force yourself to stick to a content plan (14:50)
• Why people find it hard to stick to a content plan (16:23)
• Why it's hard to create content if you haven't got a business plan (17:05)
• Why you need to figure out your audience before you plan your content (18:05)
• Why your content isn't getting any engagement (19:10)
• Why you have to understand your audiences emotional needs (19:50)
• What to think about if you don't know what sort of content to create (20:30)
• Why you should create content according to the buying journey of your audience (24:08)
• The three different types of content that you can create (30:06)
• Why you have to make the time to create content (31:29)
• How to get accountability to make sure you create content (32:40)
• Why your social media platform might be holding you back (35:06)
• Why batching content might work for you (37:45)
• The three type of content creator (38:40)
• Why you should delegate the parts of content creation you don't like (40:54)
• Why you shouldn't let other people's content hold you back (42:42)
• Why your self-beliefs could be holding you back from creating content (44:35)
• Why you have to find your thing (47:41)

Resources

Join my live online event 2021 Sorted Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast) [Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)

[343] The three audiences that you must build to create a profitable online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [381] How to use awareness days to create engaging content about your business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [405] The secret to creating bingeworthy content (podcast) [407] How to turn boring topics into engaging content (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Have you bought my 2021 Social Media Diary & Planner and you're wondering how best to use it?

Perhaps you struggle to create content about your business and you'd love some inspiration about how to think creatively and plan your content? If that sounds familiar then this special bonus podcast episode is for you.

Discover how to use my 2021 Social Media Diary & Planner to plan an entire year's worth of content around your business by creating yearly/quarterly/monthly/weekly content plans.

I share practical tips about how to get the most out of your diary and how to use your diary to inspire creative sparks that will help you plan and create content - that is REALLY engaging and starts conversations with your ideal clients and customers.

You'll find out the ONE thing that you need to do BEFORE you start planning and creating your content.

I share examples of the types of content that you can create - so that you can get maximum results and engagement and why you don't always have to talk about your business.

Find out how to use the awareness days in the diary to create sales points in your business (especially if you sell the same product or service all year round)

Haven't got your 2021 Social Media Diary & Planner yet? Then scroll to the link below.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Buy my 2021 Social Media Diary & Planner Join my live online event 2021 Sorted Find out about my 2021 Sorted Club and upgrade your diary here Join my Build Your Online Audience programme Build Your Online Audience programme

Find out more about my Janet Murray affiliate scheme

Podcast show notes

• About my 2021 Social Media Diary & Planner (02:08)
• What you need to think about before using your planner (04:03)
• Why you need to think about your ideal customer clients need from you (05:30)
• The three different types of audience you need to create content for (07:09)
• Why you need to create content about objections to your product/service (09:40)
• What is awareness content and why you should create it (11:31)
• Why you need to make time to work on your content plan (13:24)
• Why there's no right or wrong way to use your 2021 Social Media Diary (15:01)
• How to start creating your annual plan with a yearly overview (16:32)
• Why you might need a business plan before you create your content plan (17:53)
• Why you can't sell the same product/service the same way all year (19:26)
• How to plan your year and where you can create peak points (20:07)
• How to create your own peak points with awareness days (23:40)
• How to plan your quarterly content (25:45)
• How to plan a regular piece of content every week (27:35)
• Why you should time your content with what you're selling (30:01)
• Why every piece of content doesn't have to be about your business (32:09)
• How to create your monthly and weekly content plans (34:20)
• How to repurpose your core piece of content (35:34)
• About my 2021 Sorted Club (38:20)

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner (podcast) [Bonus] Should you attend my 2021 Sorted content planning event (podcast)

[343] The three audiences that you must build to create a profitable online business (podcast) [381] How to use awareness days to create engaging content about your business (podcast) [407] How to turn boring topics into engaging content (podcast) [422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)