Build Your Online Audience

Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers. In this episode, Kate McQuillan explains how she created an annual pet competition that has become incredibly popular and helped to boost her business. Here's what you'll learn in this episode: Kate... READ MORE

The post [191] How to use competitions in your marketing with Kate McQuillan appeared first on Janet Murray.

Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers. In this episode, Kate McQuillan explains how she created an annual pet competition that has become incredibly popular and helped to boost her business. Here’s what you’ll learn in this episode: Kate... READ MORE

Appearing as a guest on a podcast show can be a great way to get known - and get in front of prospective customers and clients. But many podcast hosts are inundated with pitches from people who want to appear on their show. So how can you make sure your pitch stands out? In this... READ MORE

The post [190] How to pitch yourself as a podcast guest (and why you need to) appeared first on Janet Murray.

Appearing as a guest on a podcast show can be a great way to get known – and get in front of prospective customers and clients. But many podcast hosts are inundated with pitches from people who want to appear on their show. So how can you make sure your pitch stands out? In this... READ MORE

Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media coverage in national newspapers, magazines and on radio and TV. Here's what you'll... READ MORE

The post [189] How to become a media pundit with Dipti Tait appeared first on Janet Murray.

Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media coverage in national newspapers, magazines and on radio and TV. Here’s what you’ll... READ MORE

Creating content to promote your business can be time consuming, so it's a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different ways and across different platforms.... READ MORE

The post [188] How to repurpose your content (and why you need to) appeared first on Janet Murray.

Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different ways and across different platforms.... READ MORE

If you want to build an online audience, you need to be creating content people love. In this episode, digital marketing expert Daniel Knowlton shares his tips on how to create more shareable content. Here's what you'll learn in this episode: Dan Knowlton's business story - how he became a social media and digital marketing... READ MORE

The post [187] How to create shareable content with Daniel Knowlton appeared first on Janet Murray.