Build Your Online Audience

Having an ideal customer 'avatar' i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn't be a slave to your customer avatar. Here's what you'll learn in this episode:... READ MORE

The post [182] Why you should ditch your ideal customer avatar appeared first on Janet Murray.

Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar. Here’s what you’ll learn in this episode:... READ MORE

Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you've even had a conversation with them. In this episode, internal communications expert Rachel Miller explains how you can attract leads for your business through blogging - without the need for the hard-sell. Here's what... READ MORE

The post [181] How to get fully booked through blogging with Rachel Miller appeared first on Janet Murray.

Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you’ve even had a conversation with them. In this episode, internal communications expert Rachel Miller explains how you can attract leads for your business through blogging – without the need for the hard-sell. Here’s what... READ MORE

Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don't have an established relationship with them a 'cold' email request probably isn't going to cut it. In this episode I share my practical ideas on getting influencers to work with you. Here's... READ MORE

The post [180] How to build relationships with influencers appeared first on Janet Murray.

Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don’t have an established relationship with them a ‘cold’ email request probably isn’t going to cut it. In this episode I share my practical ideas on getting influencers to work with you. Here’s... READ MORE

If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to 'like' and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete - share their tips on creating content that... READ MORE

The post [179] How to get more eyes on your content with Andrew and Pete appeared first on Janet Murray.

If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland – aka Andrew and Pete – share their tips on creating content that... READ MORE

An effective social media campaign can really make a difference to sales when you launch a new product or service - and will help you to make sure you're creating exactly what your customers want to buy. In this episode I share with you the exact social media strategy I use when I launch something... READ MORE

The post [178] How to plan a social media campaign for a launch appeared first on Janet Murray.

An effective social media campaign can really make a difference to sales when you launch a new product or service – and will help you to make sure you’re creating exactly what your customers want to buy. In this episode I share with you the exact social media strategy I use when I launch something... READ MORE