Build Your Online Audience

The 'about' page on your website should be about you and your business, right? Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here's what you'll learn in this episode: Why your 'about' page shouldn't be all about you Advice on... READ MORE

The post [144] Are you making this mistake with your about page? appeared first on Janet Murray.

The ‘about’ page on your website should be about you and your business, right?  Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here’s what you’ll learn in this episode: Why your ‘about’ page shouldn’t be all about you Advice on... READ MORE

If you want to boost engagement on your Facebook page, you might think you need to pay for advertising – but there are ways to increase likes, comments and shares with little – or no – ad spend. In this episode, Institute of Mums founder Jessie Wilson shares her tips on encouraging organic engagement on... READ MORE

If you want to boost engagement on your Facebook page, you might think you need to pay for advertising - but there are ways to increase likes, comments and shares with little - or no - ad spend. In this episode, Institute of Mums founder Jessie Wilson shares her tips on encouraging organic engagement on... READ MORE

The post [143] How to get more engagement on your Facebook page with Jessie Wilson appeared first on Janet Murray.

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn't be afraid of niching down your business Here's what you'll learn in this episode: Why people love specialists and experts (and why that's important) How having a niche makes it... READ MORE

The post [142] Stop marketing to everyone appeared first on Janet Murray.

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and experts (and why that’s important) How having a niche makes it... READ MORE

Being a published author can help you build credibility in your niche - and attract leads and sales - making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to reach? In this episode, wellness... READ MORE

The post [141] How to write and publish your own book with Amanda Cook appeared first on Janet Murray.

Being a published author can help you build credibility in your niche – and attract leads and sales –  making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to reach? In this episode, wellness... READ MORE

You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn't be scared to be transparent about their costs and prices. Here's what you'll learn in this episode: The importance of... READ MORE

The post [140] Should you put your prices on your website? appeared first on Janet Murray.