Build Your Online Audience

You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn’t be scared to be transparent about their costs and prices. Here’s what you’ll learn in this episode: The importance of... READ MORE

A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business double in size. Here's what you'll learn in this episode: Pete's business story - how he... READ MORE

The post [139] How to turn content into cash with Pete Matthew appeared first on Janet Murray.

A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business double in size. Here’s what you’ll learn in this episode: Pete’s business story – how he... READ MORE

You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn't be further from the truth. In this episode, I explain why creating free content that answers your customers' questions is simply another form of advertising (that's completely free - bonus!). Here's what... READ MORE

The post [138] Five reasons not to be afraid of giving away free content appeared first on Janet Murray.

You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth. In this episode, I explain why creating free content that answers your customers’ questions is simply another form of advertising (that’s completely free – bonus!). Here’s what... READ MORE

Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owners should focus on becoming known for what they do and outlines a strategy to achieve this. Here's what you'll learn... READ MORE

The post [137] How to get known with Mark Schaefer appeared first on Janet Murray.

Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owners should focus on becoming known for what they do and outlines a strategy to achieve this. Here’s what you’ll learn... READ MORE

What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you'll be surprised how easy it is). Here's what you'll learn in this episode: How to use your existing connections to increase your social media reach Strategies you can use to help you... READ MORE

The post [136] The one thing you can do to get more social media followers appeared first on Janet Murray.

What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you’ll be surprised how easy it is). Here’s what you’ll learn in this episode: How to use your existing connections to increase your social media reach Strategies you can use to help you... READ MORE