Build Your Online Audience

If you're serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here's what you'll learn in this episode: How journalists use Twitter like a search engine to find information and expert sources for their stories Making use of Twitter to find journalists'... READ MORE

The post [130] Three PR-savvy reasons for you to be active on Twitter appeared first on Janet Murray.

If you’re serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here’s what you’ll learn in this episode: How journalists use Twitter like a search engine to find information and expert sources for their stories Making use of Twitter to find journalists’... READ MORE

Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged Pinterest account that will help grow your business. Here's what you'll learn in this episode: Melyssa's business story - from high... READ MORE

The post [129] How to use Pinterest to grow your business appeared first on Janet Murray.

Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged Pinterest account that will help grow your business. Here’s what you’ll learn in this episode: Melyssa’s business story – from high... READ MORE

A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members - and ensure they stay in your group? Here's what you'll learn in this episode: Why you need to make sure you are signposting your Facebook group... READ MORE

The post [128] How to build a large Facebook community appeared first on Janet Murray.

A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members – and ensure they stay in your group? Here’s what you’ll learn in this episode: Why you need to make sure you are signposting your Facebook group... READ MORE

Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers' questions in a blog. Now he shares his marketing expertise through his blog, recently published book - They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with content marketing. Here's what you'll... READ MORE

The post [127] They ask, you answer: content marketing made easy with Marcus Sheridan appeared first on Janet Murray.

Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers’ questions in a blog. Now he shares his marketing expertise through his blog, recently published book – They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with content marketing. Here’s what you’ll... READ MORE

If you're considering setting up a Facebook group to promote your business - or if you already have one but your members aren't very engaged - then this podcast episode is for you. Here's what you'll learn in this episode: The different ways Facebook groups can help you build trust with current and potential customers... READ MORE

The post [126] Should you use a Facebook group to promote your business? appeared first on Janet Murray.

If you’re considering setting up a Facebook group to promote your business – or if you already have one but your members aren’t very engaged – then this podcast episode is for you. Here’s what you’ll learn in this episode: The different ways Facebook groups can help you build trust with current and potential customers... READ MORE