Build Your Online Audience

If you’re looking to build your media profile, you may be wondering if it’s worth investing in a list of journalists’ contact details. Access to a media database can cost you anything from a few hundred pounds to a few thousand. So is really worth the investment? Find out in this podcast episode. Here’s what... READ MORE

If you're looking to build your media profile, you may be wondering if it's worth investing in a list of journalists' contact details. Access to a media database can cost you anything from a few hundred pounds to a few thousand. So is really worth the investment? Find out in this podcast episode. Here's what... READ MORE

The post [090] Should you buy journalists' contact details? appeared first on Janet Murray.

If you're serious about getting media coverage for your business or brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge. In this episode, Harriet Minter - who has spent the last six years editing at the Guardian... READ MORE

The post [089] How to build relationships with editors with Harriet Minter appeared first on Janet Murray.

If you’re serious about getting media coverage for your business or  brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge. In this episode, Harriet Minter – who has spent the last six years editing at the Guardian... READ MORE

There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot. In this episode... READ MORE

The post [088] How your brand story can help you get PR appeared first on Janet Murray.

There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you’re creating regular updates, there isn’t really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot.  In this episode... READ MORE

If you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how much should you expect to pay for their services? In this episode, photographer Julie Christie explains all. Here's what's covered in this episode:... READ MORE

The post [087] How photography can help you create a memorable brand with Julie Christie appeared first on Janet Murray.