Build Your Online Audience

If you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how much should you expect to pay for their services? In this episode, photographer Julie Christie explains all. Here’s what’s covered in this episode:... READ MORE

When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, I explain how to decide if your story has national potential - or whether... READ MORE

The post [086] Will your story interest national journalists? Here's how to find out... appeared first on Janet Murray.

When you’re launching a new product or service, it’s tempting to think everyone will be interested in your story – including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, I explain how to decide if your story has national potential – or whether... READ MORE

Facebook's new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It's a fantastic way for you to build your audience and connect with prospective clients. In this episode, social media expert Ian Anderson Gray shares his advice on how to use Facebook Live to promote... READ MORE

The post [085] How to use Facebook Live to promote your business with Ian Anderson Gray appeared first on Janet Murray.

Facebook’s new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It’s a fantastic way for you to build your audience and connect with prospective clients. In this episode, social media expert Ian Anderson Gray shares his advice on how to use Facebook Live to promote... READ MORE

Editors can be frustrating to deal with. They don't always respond to emails and rarely return phone calls, so understanding what they're looking for - and the best way to pitch to them - can be a challenge. In this episode, I talk about the pressures journalists are under -and their biggest frustrations - so you'll... READ MORE

The post [084] Five things editors would love to say to you appeared first on Janet Murray.

Editors can be frustrating to deal with. They don’t always respond to emails and rarely return phone calls, so understanding what they’re looking for – and the best way to pitch to them – can be a challenge. In this episode, I talk about the pressures journalists are under -and their biggest frustrations – so you’ll... READ MORE

It's easy to be active on social media. Being strategic - so your activity actually has an impact on your business - is much more challenging. But how do you find out if your social media activity is actually working for you? In this episode I talk to social media expert Jennifer Begg about how to measure... READ MORE

The post [083] How to find out if social media is actually working for you with Jennifer Begg appeared first on Janet Murray.

It’s easy to be active on social media. Being strategic – so your activity actually has an impact on your business – is much more challenging. But how do you find out if your social media activity is actually working for you? In this episode I talk to social media expert Jennifer Begg about how to measure... READ MORE

While the majority of your clients will understand you're not the only person they work with and respect your free time, you will occasionally come across those who don't respect your boundaries. These kind of clients might call or text you in the evenings, send Facebook messages or call you over the weekend - and then get annoyed when... READ MORE

The post [082] How to set boundaries with your clients (and why it's a PR issue) appeared first on Janet Murray.