Build Your Own BrandCast

BUILD YOUR OWN BRANDCAST S2 E1: WHAT’S A BRAND

 

Welcome Back to the Build Your Own BRANDcast!  We’re in a new year, new season, providing the same great branding knowledge and value.  In our first episode, we’ll define Brand and explain why it is crucial to creating a strong business in 2017.  Not only will we define Branding, but we’ll also break it down into components to make it easy to understand, and provide next steps for you to take full advantage of your brand.

 

Enjoy!

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EPISODE HIGHLIGHTS

 

What is Branding? Essentially, a brand is what gives meaning to your business. Yes, a brand can make your product meaningful. The ultimate thing that the brand will do for you is it’s going to be an enabler.

 

Why is Branding important? It’s going to enable you to create progress because by understand the meaning of your brand, you’re going to be able to create goals that are in alignment with what you are capable of and what you want.

 

What are the two facets of Branding? Those external aspects could be extremely misguided if you don’t have your internal brand built and constructed properly. The internal component of your brand is the thing that’s going to actually enable the external.

 

* Internal – This is the thing that’s going to actually enable the external. People understand IP, they understand patents; they understand that if you have that, you’re the only one with that.

* External – This is where most people are familiar with and it’s the parts that the market actually sees.

 

How do I make brand work for me? What you should do next is understanding. You have to know what you’re doing in order to build a brand. And what better place for you to get educated on what branding is, is right here at Build Your Own BRANDcast.

 

“We encourage you to build your own brand. In the process, you will create a better life.”

 

“The ultimate thing that the brand will do for you is it’s going to be an enabler.” [0:05:35]

 

“It will not only give you a strategy, but it will also help you formulate your objectives.” [0:06:12]

 

“Your brand will help you to create the right goals because you’re going to understand who your brand is, what that brand wants to be, and how you can get your brand to that destination.” [0:07:45]

 

WRAPPING UP…

 

Do you have any questions or any information on Branding, Business, or Building an Elite Life that you’d like us to cover? Shoot us a message on Twitter @EnthrallU and we’ll add it to our topic list. #Progress

 

Do you like what you’re hearing? Go to enthrall.co/byob, subscribe and leave us with a rating and a review on iTunes and help us get this message out to as many people as possible.

 

Thank you for listening to Build Your Own BRANDcast. This is a fruit of many years of experience in branding and we hope that it helps you to shorten your timeline as far as realizing the business or the brand that you desire to drive.

 

| Distractions, Control The Controllables, Attention & Focus ( 2DEC16) |

Happy Holidays!!!

In today’s episode of the Be Your Own BRANDcast we are focusing on creating an Elite Life.  What in the Focus are you doing to ensure your being goal oriented and directing your attention to what’s really important in life?  Please allow us to offer some ideas and perspectives that will increase your awareness of the weapons of mass distractions that are taking your attention away from your greater aspirations and goals in life.  You must have the ability to separate the world from your world to create the life you want to live, and we have some strategies in this show to help you do just that.

Enjoy!

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite

| Brand Building, Relevant Value, Differentiation( 29NOV16) |

In today’s episode of Enthrall’s Be Your Own BRANDcast we are discussing how to build a solid foundation for your brand.  A brand has a solid foundation when it is built on core principalities and values that are deeper than short-term goals and common metrics used to determine if a business is successful. You have to know what you value and what you stand for to establish a strong emotional connection with your target audience. In addition to your solid foundation, you must have a product or service offering that is relevant, valuable, and differentiated.  Please allow us to explain!

Enjoy!

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite

| Brand Alignment, Snapchat, Brand Strategy ( 18NOV16) |

In this episode, we focus on business, brand alignment, and a little company named Snapchat that is aligning their brand at an elite level.  Snapchat is not only a remarkable social media platform but did you know that Snapchat is no longer named Snapchat AND that they are selling hardware now?  If you didn’t know that don’t worry, we have all the answers you need.  We are going to tell you how Snapchat positioned their business to offer software and hardware, and how leveraging brand alignment can propel our personal and/or business brand.

Enjoy!

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite

| Control vs Influence, Response-Ability, Elite Life ( 15NOV16) |

In this episode, we build on the paradox between control and influence.  We debate on the role these factors play in our personal life, professional life, and when we are building a business.  At the very core of branding is the concept of being authentic and bringing into alignment who you are and who you say you are.  We can control who we are but we can only leverage the things we control to influence people to believe that we are indeed who we say we are.

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite

| Taking Action, Knowing-Doing Gap, Elite Life (11NOV16) |

Have you ever heard of the knowing-doing gap?  Even if you haven’t I can guarantee that it has played a part in your life at one point or another.  There are in our lives where we don’t do what we know is good for us or what will make is successful.  On the other hand, there are situations where we do something and don’t have the slightest clue as to why we did it.  In this episode, we will define the Knowing-Doing Gap, discuss its relation to your personal and professional life, and common pitfalls you should avoid to be unbothered by it.  Enjoy!

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite

| Brand Names, Generic Brands, Naming Your Brand ( 8NOV16) |

In the episode, we discuss the importance of a brand name and what to consider when naming Your brand.  Mike and I share the common mistakes we’ve seen people make, how you can avoid those pitfalls and two strategies that will help you pick the best name for your business.  

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite

| Business Credentials, Brand Leadership, Brand Credibility ( 4NOV16) |

This installment of the Be Your Own Brandcast is about defining your Brand Credentials and understanding why they are important to the success of your business. Customers are suspicious.  If your business makes a claim that you provide and product or service that has the best price or easiest to use, what makes your claim credible?  We tend to believe in brands and businesses that possess the proper Credentials.  With the proper credential almost any claim and be validated in the mind of the prospect.  Why?  All that and more in today’s episode!

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite

| Business Station, Brand Attraction, Brand Awareness ( 1NOV16) |

In this episode, breakdown the concept of creating a brand station and how you can create a sense of attraction for your brand. There are circumstances you must be aware of in order to broadcast your brand on a frequency that is clear, concise, and attractive for your audience. We share 3 factors that can help or hinder the effectiveness of your Brand Station. You don’t want to miss this, Enjoy!

Thank you for taking the time to listen to our program! If you have any information on Branding, Business, or Building an Elite Life that you’d like us to cover, send us a tweet @EnthrallU, and we’ll add it to our topic list!!! #BeElite